Weekly Report

Date: 22-06-15 to 26-06-15

Name of the student : Kuladeepa KrRegister No : 1416073Name of the Guide (External) : Abhishek & PremName of the Guide (Internal) : Justine JamesTitle of the Study : A study on consumer perception towards promotion on a new caf at Jayanagar 4th block.Week : IVDay/Date Work Done

Monday Reported to office at 10:00. The questionnaire was prepared based on the data given. The questionnaire was then edited by the guide. The guide briefed me about the study that need to be conducted and the same was followed. The data was collected from the questionnaire at Jayanagar 4th block and the same data was coded into spss.

Tuesday Reported to office at 10:00.The questionnaire was modified and the data was collected was from the consumers at 4th block cafs and the responses were coded. Monitored the promotion activates that was being conducted for the new caf promotion.

Wednesday Went to cafes at 12 and monitored the promotion activities and got the questionnaire filled form the consumers at caf. The data was coded and a final report was prepared based on the data collected.

ThursdayReported to office at 10:00.Showed the presentation to the guide and corrected the mistakes.

FridayReported to office at 10:00.A new store was opened at Jayanagar and the promotion activities was conducted for the same caf. The guide briefed about the duties. I had to monitor the promotional activities and the freebies that were to be distributed to the customers and the target group.

Progress/Action with respect to the plan for previous week: Analyzed the data collected from the consumers for the promotion at new caf.

Learning for the week: The marketing and promotion strategies followed by caf coffee day. The consumer perception towards the promotion activities.

The impact of promotion activities onto overall sales at the new caf.

The advertisement strategies.

Plan for the Next week: Work with digital and social media marketing team.

Signature of External Guide with Seal