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WeekofJuly24,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&TECHNOLOGYDEBORAHWEINSWIG@FUNG1937.COMUS:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

WHAT’S INSIDE

WEEK OF

July 24, 2016

• This week, JCPenney is running shorter, online-only salescomparedtolastyear’slonger,in-storesales.

• Kmart’s back-to-school sale is identical to the one it randuringthisweeklastyear.Theretailerisfeaturingdiscountsonbackpacks,schoolfoldersandnotebooks.

• Macy’sisofferingmarkdownsthataresimilarto lastyear’s,butithasextendedthelengthofitssalefromthreedaystofivedays.

• Bloomingdale’s is running short-term, online-only salessimilartolastyear’sinordertoboostwebsitetraffic.

• Kohl’sisofferingonlinemarkdownssimilartolastyear,butithasdecreased the durationof its sale from sevendays lastyeartothreedaysthisyear.

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WeekofJuly24,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&TECHNOLOGYDEBORAHWEINSWIG@FUNG1937.COMUS:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

US PROMO YOY HIGHLIGHTS RETAILER 2016 2015

SUMMERSALE

• Thisweek,CVSisofferingsalesoncosmetics,vitamins,softdrinksandliquiddetergent.

• Ayearago,CVSranasimilarsalethatfeaturedcosmetics,vitamins,haircareandliquiddetergent.

BACK-TO-SCHOOLSALE

• Thisweek,Kmartispromotingaback-to-schoolsalethatfeaturesbackpacks,denim,footwearandalarmclocks.

• Lastyear,Kmartofferedasimilarback-to-schoolsalewithdiscountsoncompositionnotebooks,foldersandbackpacks.

CHILDREN’SSALE• Thisweek,Targetisrunningasaleon

itsnewCat&Jackexclusiveclothinglineforkids.

• Lastyearduringthisweek,theretailerofferedasaleonchildren’sbackpacks,schoolfoldersandshoes.

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WeekofJuly24,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&TECHNOLOGYDEBORAHWEINSWIG@FUNG1937.COMUS:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

WEEKLY US YOY COMPARISON RETAILER 2016 2015

Three-DayOnline&In-StoreSaleo Take$75offyourpurchaseof$300ormorein

selectregular-pricewomen’sshoes,handbagsandsunglasses

o Takeanextra40%offwhenyoubuyoneitemandanextra50%offwhenyoubuytwoormoreitems

16-HourbQuick!OnlineSecretSaleo Save50%–70%onselectclothing,shoesand

accessoriesfromMichaelKors,HugoBoss,JohnVarvatosStarUSAandmore

One-DayOnline&In-StoreSaleo Save70%onswim

One-DayOnlineSaleo Takeanextra25%offselectsaleand

clearanceSeven-DayOnlineSaleo Take25%offalmostanypurchase16-HourbQuick!OnlineSecretSaleo 50%–80%offselecthomeitems16-HourbQuick!OnlineSecretSaleo 60%–80%offselectwomen’sclothingOne-DayOnline&In-StoreSaleo Save40%-50%offonswim

NineHours:OnlineSaleo Extra30%offwhenyouspend$100ormoreo Extra25%offwhenyouspendunder$100Four-DayOnlineSaleo Extra25%offonclearanceforatotalsavings

of60%–75%

Three-DayOnline&In-StoreSaleo Save30%–50%onhomeBack-to-SchoolIn-StoreSaleo 40%–50%offjuniors’uniforms

One-DayOnline-OnlySaleo Save40%,30%or20%Three-DayBonusBuySaleo 15%–50%offcookwareo 35%–45%offjeansFour-DayHomeSaleo $10offyourhomepurchaseof$50ormore

Three-DayBonusBuySaleo 25%–50%offbackpacksandhandbagso 20%–50%offathleticshoesSeven-DayOnline-OnlySaleo Extra15%offkids’,juniors’andyoung

men’sapparel

Five-DaySemiannualClearance&Saleo 30%–50%offhomeo 50%–70%offwomen’sswimwearo 50%–60%offmen’sdressshirtsandtieso 40%–50%offwomen’sdressesFive-DayOnline&In-StorePop-UpSaleo Freeshippingat$50o 50%–70%offselectitems

Five-DaySemiannualClearance&Saleo Extra20%offonselectitemsThree-DayRedHotSaleandClearanceo Extra15%or10%offhomeandselect

departments

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WeekofJuly24,2016

DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&TECHNOLOGYDEBORAHWEINSWIG@FUNG1937.COMUS:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

DeborahWeinswig,CPAManagingDirectorFungGlobalRetail&TechnologyNewYork:917.655.6790HongKong:852.6119.1779China:86.186.1420.3016deborahweinswig@fung1937.comAnnikaRingblomResearchAssistant

HONGKONG:10thFloor,LiFungTower888CheungShaWanRoad,KowloonHongKongTel:85223002470LONDON:242-246MaryleboneRoadLondon,NW16JQUnitedKingdomTel:44(0)2076168988NEWYORK:1359Broadway,9thFloorNewYork,NY10018Tel:6468397017

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