Weekly Vol. 9 (6th —12th November, 2017)

THIS WEEK @ A GLANCE

Mumias puts heart into promotion

Kicking the sales promotion habit

Devotional Charge

Mumias puts heart into promotion

Page 1

Weekly Bulletin

Locally, the sugar industry

in Kenya is currently con-

fronted with myriads of chal-

lenges, among which is in-

tense competition from im-

ported sugar. Over the years

the local sugar industry has

been unable to grow, expand

and be strong enough to

compete with imports.

Mumias Sugar recovery con-

tinues to gather momentum,

on the basis of this intense

competition, Mumias Sugar

has considered sales promo-

tion as an area of differenti-

ation and a competitive

strategy that is available to

create market presence and

Channel any queries, information or feedback to Corporate Affairs & Strategy Office on Extension 4730/1/4/5/6/7

Dominance for survival

in the now competitive

sugar industry.

Our marketing strategy

for the next 3 months

will focus heavily on

sales promotion.

Our promotions will stay in

tune with our company objec-

tives and mission statement.

Pictures showing customers with Mumias Sugar

Weekly Vol. 9 (6th —12th November, 2017)

Weekly Bulletin Page 2

Channel any queries, information or feedback to Corporate Affairs & Strategy Office on Extension 4730/1/4/5/6/7

Mumias Sugar stirring the market

Weekly Vol. 9 (6th —12th November, 2017)

Weekly Bulletin Page 3

Kicking the sales promotion habit

Channel any queries, information or feedback to Corporate Affairs & Strategy Office on Extension 4730/1/4/5/6/7

"Obtaining the Favor of

God"

Proverbs 11:27 Amplified Bi-

ble

He who diligently seeks good

seeks [Gods] favor, but he

who searches after evil, it

shall come upon him.

The Favor of God is connect-

ed to "goodness"!

Searching for ways to cause

others to fail is not the char-

acter and nature of God.

Titus 3:4

But when the goodness and

loving-kindness of God our

Savior to man appeared.....

When we conform to His di-

vine will of goodness then fa-

vor is obtained and activated

in our life and everything we

do and experience!

Isaiah 1:19

If you are willing and obedi-

ent, you shall eat the good of

the land; Willingness of heart

and motive combined with

obedience in character and

behavior activates the good-

ness of Favor! Seek good and

function in the favor of

God!!!!

DEVOTIONAL CHARGE

Mumias Sugar creates a

market presence with a

promotion.

We responded to the mar-

ket need (within Mumias

and the sugarcane growing

zone) with a price promo-

tion which was consumer

oriented. The objective of

the sales promotion is to

make our product accessi-

ble to our farmers, push

and attract new customers,

revive Mumias sugar brand

awareness, create interest

in the market, and stimu-

late demand. We are using

discounts (reduction in

price) during the entire

sales promotion period.

These promotions can boost

profits and brand value

This sales promotion has

well been received on both

mainstream and social me-

dia on a positive note.

discounted at Ksh. 2000 per

bale for 1 & 2 kg, 1 kg was at

ksh.100 and 2kg was at

ksh.200, it revived the life of

Mumias Sugar Brand, it re-

vived the lost visibility of

Mumias Sugar brand, it re-

vived the brand awareness

in the market, it helped rein-

force the Mumias Sugar

brand in the mind of the con-

sumers and it made Mumias

Sugar brand more prominent

in Mumias and its environs.

Our location at the sports

complex which will offer clos-

er access to our target cus-

tomer base (the farmers and

the residents of Shibale) will

be a permanent feature as

from now.

Going forward we will con-

centrate on more targeted

sales promotions in Ka-

kamega, Bungoma and

Busia.

END