week5 it3196 (1)
TRANSCRIPT
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IT3196
Social Media Case Study
(Week 5)
KS Vikneshan 102683u
Joshua Alan 100495m
Nur Syafikah 102095n
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Objectives
Target Audience
Social Media Channels
Success Metrics
Task Distribution
Functional Description
Measure success
Action Timeline
Question & Answer
Overview
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Using the means of social media
Create/Promote awareness to our
healthy fast food outlet
Create an online presence
Increase customer base/trust
Increase sales/profits
Objective
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Target Audience
Students, Adults, Families
Live in Singapore
Change mindset that healthy food taste
as good as other foods
Healthy food is beneficial to their diets
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Target Audience
Customize food to their own preferences
E-coupons to reward regular customers
Competitors :
Target consumers sector
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Social Media Channels
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Success Metrics
Number of
Friends
Fans
Followers
Check ins
Sales
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Metrics Tools
HootSuite
Track consumer statistics on
Facebook and Twitter
Twitter Counter
Track Twitter statistics
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Alan• Emenu/Customize own item• E-coupon (QR Code)
Syafikah• Delivery• Vote for favorite item• Lucky Draw• User Interface Designing
Viknesh• Online Payment • Survey/Forum• Database Designing
Task Distribution
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Customize menu item
Pre-designed menu
Option to customize their own menu
Show all the nutritional facts
Promote healthier fast food
Functional Description
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Customize menu item
Suggested menu from friends
Feedback column
New ingredients that customer would
like to be added
Functional Description
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Customize menu item
Compare number of users ordering
from pre-designed or customized menu
Number of users ordering menu that are
suggested by their friends
Measure success
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E-Coupon
Awarded to user whose menu is in the
Top 5 Gallery
25% discount coupon
Using QR code
Post to the winner’s wall to attract their
friends
Functional Description
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E-Coupon
Number of top customized menus in the
gallery
Measure success
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Online Food Delivery
E-menu for the customers to browse
through before ordering
Customers can select the quantity of
the food
Customers will be able to
track their food
Functional Description
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Online Food Delivery
Customers will be able to rate/comment
on the delivery service after they had
received their order
Functional Description
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Online Food Delivery
Compare the number of people
ordering online than ordering it at site
High percentage of satisfied customer
through the ratings/comments
Measure success
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Lucky Draw
Spin The Wheel game
Customers have to spend a min of $20 to
get a chance to play the game
If they are lucky, stand a chance to
win prizes/vouchers/e-coupons
Functional Description
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Lucky Draw
High number of participants playing the
Spin the Wheel game
Measure success
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Vote for Favourite Food
Top 5 favourite foods will be shown on
the page
Customers can vote for their favourite
food by selecting the number of stars
(1- lowest, 5 - highest)
Functional Description
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Vote for Favourite Food
Customers can also write reviews for
the food that they had rated
Functional Description
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Vote for Favourite Food
The food that received the highest
ratings
Measure success
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Online Payment
User can pay for their meals online
Uses online banking services
Promotions for online payments
Functional Description
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Online Payment
Higher number of users paying online
than in person on site
Measure success
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Survey
Users can leave feedback about the
food and their experiences
User is able to check-in and view which
of their friends have visited the outlets
lately
Chat functions
Functional Description
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Measure success
Survey
Feedback received is positive
The number of feedbacks received is as
much as the number of visitors to the
outlet
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Week 5: Database Designing,
Researching
Week 6: UI Designing, Coding, Testing
Week 7 – 10: Coding, Testing
Week 11: Complete One Application Each
Week 12 – 14: Coding, Testing
Week 15: Preparation for Final Report and
Presentation, Final Application Testing
Week 16: Final Presentation
Action Timeline
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Thank You
Question & Answer session