week 7 p pt v2
TRANSCRIPT
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Walking home has never been easier
Week 7
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Agenda of the week
Value curves
Interviews & Surveys
Surveys
Landing pages
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Interviews & Surveys
25 answers and 16 interviews
90 % of interviewed tend to leave clubs earlier because their feet hurt
70% of interviewed bring with them a pair of ballerinas
60% of interviewed would buy a pair of disposable ballerinas for 5 € or less
60% of interviewed would buy a pair of disposable but cool ballerinas for more than 5 €90 % of interviewed say that buying a pair of ballerinas from a vending machine is not a problem
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Landing Pages
1° Version(5 € -‐ Black)
2° Version (10 € -‐ colors)
Sessions 54 67
Conversions 14 15
Conversions % 26% 22%
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Value Curve –Walk of Fame
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Price Commodity Design Comfortable Variety
walk of fame
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Value Curve –Competitors
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Price Commodity Design Comfortable Variety
butterfly twists
rollasole
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Value Curve –Main Differences
• Commodity-‐like;
• Focus on low price;
• Low variety.
• Higher priced, not for disposal;
• Focus on design and comfort;
• Large varieties.
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End
THANK YOU!
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