week 2 dpurt392 aj.morraget
TRANSCRIPT
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RT392
WEEK 02.
DHURAKIJ PUNDIT UNIVERSITY
COMMUNICATIONS ARTS
MORRAGET
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- - - (Social Media) - - Digital Platform -
! WEEK 02.
LEARN ACTION
TIPs
Facebook Fanpage
- Censor TV
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! ?
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GEN G.I. Generation
"Lost Generation"
.. 2444-2467 : 2
2
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GEN
.. 2468-2488
2
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GEN
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GEN
.. 2489 2507 : 2
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GEN
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GEN
.. 2508-2522 Baby boomer
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GEN
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GEN
.. 2523-2543
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GEN
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GEN
.. 2540 > Generation Z Gen-Z (Tech Savvy)
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GEN
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GEN
..2553 Gen Y Z
Z
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Born : 2009 Gen Alpha
?!
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Born : 2009 Gen Alpha
?! ONLINE & DIGITAL
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ONLINE
OFFLINE
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!?
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?
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, Social Media Facebook, Twitter, YouTube, Pandora Gmail
MEMO
Samsung E-mart E-commerce 22,000 Emart
LED (Smart Refrigerator)
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APP
WiFi Cloud computing
Status
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INTERNET OF THINGS
INTERNET OF THINGS
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iOT
Kevin Ashton
Internet of Things
1999 Auto-ID Center
Massachusetts Institute of Technology
RFID Sensors
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iOT 2000 Smart
smart device, smart grid, smart home, smart network, smart intelligent transportation
SMART DEVICES
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RFID Sensors DEVICES INTERNET iOT
A wireless sensor network
(WSN)
file:///C:/Users/Morrakot.Rieanthong/Desktop/[IFA 2015] Samsung IoT film - 'In Sync with Life'.mp4
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SOCIAL MEDIA ONLINE MEDIA
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SOCIAL MEDIA ONLINE MEDIA
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Talk of the town
(Content Sharing)
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>
one-to-many > many-to-many
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>
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Social Media (Influencer)
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Audience > Content Creator
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>
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SOCIAL MEDIA ONLINE MEDIA
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Weblog (Content Management System: CMS)
Post HTML web site
(Chronological Order)
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Twitter Blog Post 140
Twitter (What are you doing?)
Twitter Brand (CRM) Twitter Social Network Feature Microblog
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Profile (Info) (Photo) (Note) (Video) Social Networking Invite Friend Find Friend
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Social Bookmarking Bookmark Bookmark Campaign
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Social Media
Forums
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upload Youtube Video Hub MASS Viemo Video Hub Instagram MASS Flickr,Multiply
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24
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FB ........!?
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Content LIKE
SHARE
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48% (, ) - 17% () - 13 % (,,) - 11% () - 11%
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48% (, ) - 17% () - 13 % (,,) - 11% () - 11%
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(connect with friends) (inform my friends) (make friends feel something) , (persuade my friends)
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82% 18% 2 3 5% 4 !
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() 3 1) 2) , 3)
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RT392
WEEK 02.
DHURAKIJ PUNDIT UNIVERSITY
COMMUNICATIONS ARTS
MORRAGET