wednesday webinar pt 3: analyze this!
TRANSCRIPT
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Analyze This! 5 Ways Analyze This! 5 Ways to Measure The Impact to Measure The Impact of Your Social Media of Your Social Media ActivitiesActivities
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Agenda
• Welcome to Wednesday Webinars
• Panelists Presentations
• Q/A
• Next Wednesday
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Anita Campbell
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Wednesday Webinars – SmallBizWednesdays.com
• Anita Campbell• Editor, Small Business Trends
• http://smallbiztrends.com • Twitter: @smallbiztrends
• Brent Leary• Partner, CRM Essentials
• http://brentleary.com • Twitter: @brentleary
Hosted by:
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Wednesday Webinars
• 4 part series exploring use of mobile devices as we conduct business, and doing business on the go.
• Today’s session focuses on how to effectively analyze our web/social media activities to see if we’re reaching the right audience
• BIG thanks to BlackBerry for underwriting these webinars and making them possible
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Wednesday Webinars
• Please feel free to tweet on Twitter – use hashtag: #smbmobility
• Follow the tweeting action at http://SmallBizWednesdays.com
• Links to webinar slides at http://slideshare.net/smbmobility
• Links to webinar recordings at http://SmallBizWednesdays.com
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Poll Questions
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Brent Leary
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Today’s Panelists
• Garrett Mullins• CEO, SMB Digital Media
• www.linkedin.com/in/garrettmullins
• Andrew Pincock• VP, LotusJump
• http://www.LotusJump.com• www.twitter.com/Pincock
• David Bullock• President, White Bullock Group
• www.DavidBullock.com• www.twitter.com/DavidBullock
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Garrett Mullins
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MeasurementSearch, site, and key word performance
Source www.compete.com (Pro level) 11
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MeasurementUnderstand how your conversions rank vs. competitors
Source www.compete.com (customized research) 12
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Measurement
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David Bullock
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Measuring the Impact of Social Media
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Andrew Pincock
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Focus Your Efforts for Success
• What are your business goals and objectives?• Online sales or foot traffic to your local shop?
• What kind of customers/users are you looking for?• Where do they spend time?
• Can you write a blog?• Can you make videos?• What can you share?
Your Social Media Strategy
Review your goals and skills, evaluate major platforms as well as identify niche platforms, then select a few and stick with them
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Content is the Currency of Social Media
• Is your YouTube video worth watching? Sharing?
• Does your Facebook page offer content or deals I can’t find elsewhere?
Ask yourself: “What do I have of value that I can give away?”
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Fanwoody posted a link using bit.ly on 10/5
• 5 hours later 15,458 clicks(add ‘+’ to any bit.ly URL to view analytics)
Use fan page “insights” to measure engagement
• Started on 9/2, 984,266 fans as of 10/5
• View # of comments, ‘likes’, and demographics
Great content can also have an SEO benefit
• Approximately 3,000 inbound links to fanwoody
Measuring the Impact of Social Media
Look for signs of engagement, referring traffic, and… SALES
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Thank You
Questions?
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Next Wednesday – October 21st 1pm New York Time
•Must-haveMust-have Technologies Technologies for Competing in Today's for Competing in Today's MarketMarket
For more information go to SmallSmallBizBizWednesdays.comWednesdays.com