wedding and social events
TRANSCRIPT
WEDDING AND SOCIAL EVENTS
Raising contribution by targeting banquet events
STATISTICS 2.2 Million Weddings on avg / year in US Spending Approx $73 Billion / year
Phoenix Metro avg of 31,000 weddings /year
Market Value = $1.2 Billion in 2008 $25k-$30k / per wedding spent on avg
VENDOR TRENDS Reported trends from weddings vendors from
2008
Increased Use of LED effects lighting and Videos Increased Use of Uplights Brides planning earlier – up to 18 months in
advance Lower budgets – they assume they cant afford
what they really want Ceremony and Reception in same space Brides want one stop shopping – as much from
one vendor as possible
WHAT CAN WE SELL??? Uplighting Slide shows Gobos (on walls and floors) Audio Pin spots Sell the “look” they want
Think Décor not AVGET CREATIVE!!!
STRATEGIES Catering
Talk with your Banquets Dept. Meet with anyone coming for site visit, tasting, etc. Free “Consultations”
Brochures New Social and Wedding Brochures w/inserts Customizable
Cold Calling / Email Blast Call contacts as far in advance as possible Email Photos etc.
Photo book and Demos for meetings Both photo and live examples Before and After shots Gels, an uplight, a pic spot Have photos for individual items as well as room
transformations