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TRANSCRIPT
WeChat Best Practices May Edition
TABLE OF CONTENTS
intro WeChat Global - Launch
123
Account Launch & Campaign - Gaming
Mini Program
Media Campaign
Introduction
WeChat Going Global
© 2018 Curiosity China
WECHAT GLOBAL - ACCOUNT LAUNCH
KEY POINTS
• Official account with information on : • How the world uses WeChat • Best practices • China’s latest trends
• International exposure on WeChat
• Rising awareness of WeChat globally
Scan QR codeContact UsWeChat blogLanding Page
PART 1- Account Launch - Campaign - Gaming
© 2018 Curiosity China
ACCOUNT LAUNCH - THOM BROWNE
Secret LetterLanding Page
KEY POINTS
• Highly mysterious and intriguing campaign designed to create interest around the account launch
• The campaign takes users behind the scenes featuring a day in the life of Thom Browne’s dog Hector
© 2018 Curiosity China
CROSS CAMPAIGN - ADIDAS NEO X QQ MUSIC
KEY POINTS
• Interactive cross campaign to highlight two brands
• Nice integration of QQ’s music theme and Adidas’ products
Product videoScan QR code Select character Landing Page
© 2018 Curiosity China
H5 CAMPAIGNS - AMAZON PRIME
KEY POINTS
• Brilliant use of books to carry out the message of amazon prime
• Interactive campaign to capture the attention of the audience
Insert NameSecond Page Landing Page End of Campaign
© 2018 Curiosity China
GAMING - JACK JONES
KEY POINTS
• A gaming mechanism for users to dress up and compete with friends
• User has to upload a picture of themselves before they can dress up their profile
PK PageDress UpTake PictureLanding Page
© 2018 Curiosity China
GAMING - 回⼒力⻋车
KEY POINTS
• Creative gaming campaign that evokes childhood memories
• Compete with friends to achieve a better score
User Center
Product Details
Landing Page
© 2018 Curiosity China
GAMING - MYTHERESA
KEY POINTS
• A quiz to test the users’ knowledge about various brands
• Strong marketing tool to increase the awareness for the brands on Mytheresa
Wrong AnswerCorrect AnswerQuizLanding Page
PART 2
Mini Program
© 2018 Curiosity China
MINI PROGRAM - SECOO BY 24
KEY POINTS
• Payment page is secure and easy to use
• User friendly listing of products
• Efficient way to collect customers’ address for future marketing campaigns
PaymentEnter AddressProduct ListLanding Page
© 2018 Curiosity China
MINI PROGRAM - LOEWE
KEY POINTS
• Simple and straightforward Mini Program
• Service Center to address users’ concerns
User CenterShopping BagProduct ListLanding Page
© 2018 Curiosity China
MINI PROGRAM - ZARA
KEY POINTS
• User friendly, visual product displays
• Payment steps are clear and straightforward
CheckoutProduct ListProduct ListLanding Page
© 2018 Curiosity China
MINI PROGRAM - INTERCONTINENTAL HOTELS
KEY POINTS
• Leverages visually appealing images
• Detailed user center to keep track of all activities on WeChat
User CenterProduct DetailsProduct ListLanding Page
© 2018 Curiosity China
MINI PROGRAM - L’OREAL CANNES FESTIVAL
More detailsProduct DetailsProduct InfoLanding Page
KEY POINTS
• Landing page encourages friends to share and join the promotion
• Dedicated tab for Flash sales to encourage consumer spending
• Nicely integrated user center
PART 3
Media Campaigns
© 2018 Curiosity China
MOMENT ADS - ALEXANDER MC QUEEN
KEY POINTS
• Visually attractive images to reflect the brand
• Simple and well organized tabs
Product DetailsCampaignLanding Page Product List
© 2018 Curiosity China
MOMENT ADS - TOM FORD
KEY POINTS
• Creative display of new collection
• Use of advertisement to drive offline traffic for event registration
Perfume collectionNew collection Landing Page Register
© 2018 Curiosity China
MOMENT ADS - VAN CLEEF & ARPELS
KEY POINTS
• Immersive tilt phone experience for users
• Designed to drive traffic to offline exhibition
Product DetailIntroduction Landing Page Register
© 2018 Curiosity China
MOMENT ADS - CHANEL COCO RUSH
KEY POINTS
• Simple and clear presentation of products
• Member Center to collect customers’ information
Product DetailProduct ListLanding Page Member Center
© 2018 Curiosity China
MOMENT ADS - APPLE
More detailsProduct DetailsProduct InfoLanding Page
KEY POINTS
• Interesting way of revealing product details via video
• Link to official website
THANK YOU !
@CuriosityChina @CuriosityChina奇智睿思@CuriosityChina