websites that generate customers not just visits

14
Website Strategies To turn visitors into customers Presented by Lindsey Fair

Upload: lindsey-fair

Post on 18-Jan-2015

475 views

Category:

Education


1 download

DESCRIPTION

Interactive Web Marketing Course at St. Lawrence College

TRANSCRIPT

Page 1: Websites that generate customers not just visits

Website StrategiesTo turn visitors into customers

Presented by Lindsey Fair

Page 2: Websites that generate customers not just visits
Page 3: Websites that generate customers not just visits

The Brochure Site is a Waste of Paper

To convince ... To ... Instead of ... Because ...

Page 4: Websites that generate customers not just visits

Conversion Rate Optimization

Page 5: Websites that generate customers not just visits

Take Inventory of High Performers

Page 6: Websites that generate customers not just visits

Call to Action

Page 7: Websites that generate customers not just visits
Page 8: Websites that generate customers not just visits

eCom is mostly about Ad ReTargeting

Page 9: Websites that generate customers not just visits
Page 10: Websites that generate customers not just visits

Web Design Trends

Page 14: Websites that generate customers not just visits

Steps to Creating a Website