Brandie M. Piper

Professional ExperienceMonsanto Co., Creve Coeur, Mo. Digital Content Writer, May 2015 Present- Acquire and create content for Monsantos digital properties.- Work with business leaders and communications managers across the company to produce high-quality and shareable content that focuses on Monsantos role in agriculture, food, and food production while promoting the brands key messages.- Collaborate with team leaders on story themes and goals.- Provide original content to be translated and shared across Monsantos region-specific websites, marketing, and internal channels.- Use market intelligence and research to assess trends in the marketplace and integrate into strategy and content development.

KSDK-TV, St. Louis, Mo. Digital Producer, July 2011 May 2015 - Work under constant deadlines to write and produce original online news content, feature stories, photo galleries, and videos for KSDK.com, focusing on issues important to customers.- Responsible for managing, monitoring, and maintaining social media platforms to ensure KSDK-branded messages are presented, and engage with customers to promote brand loyalty and seek feedback on news stories.- Create and execute daily social media objectives and strategies.- Use digital experience and knowledge to overcome obstacles.- Collaborate with reporters to compose web-exclusive content, and copy edit prose.- Aggregate and organize digital media to present key messages.- Shoot still photography to produce photo galleries for high-profile local events.- Edit raw video stories to accompany text on web pages.- Coordinate with show producers to promote KSDK.com during daily broadcasts.- Plan online content for local events, including Race for the Cure, elections, and severe weather.- Brainstorm strategies with the digital team to achieve a variety of web traffic goals.- Track and measure web traffic in real time to determine peak hours to post most appropriate stories.

Production Assistant, November 2010 - July 2011- Helped coordinate news coverage with the assignment desk.- Prepared news scripts for shows and operated teleprompter during newscasts.- Answered and directed phone calls from viewers.- Monitored police and fire scanners for breaking news.- Researched stories for reporters, wrote news stories for KSDK.com, and monitored social media.

EducationMaster of Arts in Public Relations, Webster University, December 2012Bachelor of Arts in Communications, University of Missouri-St. Louis, May 2010

Software & Skills- Microsoft Office, WordPress, Newsmaker, EDIUS, ENPS, Avid iNEWS, Brightcove, Adobe SiteCatalyst, iMovie, PRESTO, Adobe Photoshop, Periscope, HootSuite, and Tweetdeck.- Excellent ability to write hard news, features, essays, and press releases clearly and concisely.- Experienced in search engine optimization, copy editing, and social media, including Facebook, Twitter, YouTube, Instagram, Google+, and Flickr.- Strong AP Style writing skills with daily experience working on a deadline.- Ability to use critical thinking skills, prioritize work, and allocate time under deadlines and pressure.- More information on brandiepiper.com.

Accomplishments- Produce content resulting in more than 1 million page views daily across KSDK digital products.- Received bylines on USAToday.com and in the papers print edition for local stories picked up for national news coverage.- Selected to participate in Project JUMP, a select group of forward-thinking KSDK employees who gathered to innovate the way the news department operates and connects with the community.References available upon request