@techconf #tech13LL3

Debra BenAvram, CAEAndrea LangeD ina Lew is , CAE

Website Planning is Fun & Easy (yeah, right!)December 5, 201310:15 – 11:15 a.m.Hashtag: #tech13 LL3

@techconf #tech13LL3

How does your Web project make you feel?

Images courtesy of marin & Clare Bloomfield / FreeDigitalPhotos.net

@techconf #tech13LL3

• To help you establish or tweak your digital communications strategy

We have stories!

@techconf #tech13LL3

• To help you engage members, staff, and users

• To understand user and stakeholder needs

• To work with partners to deliver your vision

We have tips!

@techconf #tech13LL3

• To help you to better manage your digital operations and to prepare for Web upgrades and redesigns

We have a mission!

Develop audience profiles & goals

Audit/Analyze Content

Develop /validate

information architecture

Develop&

Test

Launch Conduct user research

Web/Digital Team

Sample Process

@techconf #tech13LL3

• Use your association’s strategic goals• Conduct a technology audit• Know your culture

Crafting a Digital Strategy

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Sample Statement

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• Your Users• Research Tips• The Value of Data

Engage & Learn

Take the card sort exercise: http://goo.gl/SQ2Iff

@techconf #tech13LL3

Value of Data

@techconf #tech13LL3

• How to Prepare• What to Look For

Working with Partners

@techconf #tech13LL3

Results

@techconf #tech13LL3

Results

@techconf #tech13LL3

Results

[Placeholder—will show/review results from session exercise]

@techconf #tech13LL3

• Create/Tweak your digital strategy• Know your culture and your users• Make data-driven decisions• Find and nurture good partnerships

An Easier, Funner Web World

@techconf #tech13LL3

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Contact Us

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