website in a day - andy henderson
TRANSCRIPT
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WEBSITE IN A DAYWITH WORDPRESS
Can a Beginner really create a WordPress Website in just one day ?
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About Me
Experience Web Developer (25+yrs) SEO Consultant (15+ yrs) WordPress User (9+ Yrs) Trainer (28+ Yrs)
In a Day Hands On Training Workshops “Website In a Day” WordPress / SEO Training & Consulting
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Today’s Presentation
30 minutes “Outline”
10 minutes Q & A
“General” Information
Please Ask Questions… or grab me later
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YES Really !!!! Relatively Simple Website
NO eCommerce or “fancy” features 6-12 pages Couple of posts Professional Looking Live and Active Skills and Experience to be able to manage
ONLY Because of WordPress
1 Day… Really ??
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Easy Install User Friendly Flexible Design
Themes Extendable
Plugins Effective
Search Engine Friendly Blog
Control
Why WordPress ?
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Keyword Analysis Domain & Hosting WordPress Install Site Structure Site Content Themes Plugins SEO
Website In a Day (Workflow)
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Start with Primary Keywords Keyword Planner / Google Trends High Volume Keywords / Phrases
Domain Name Page Structure Inspiration for Posts Other products / Services
Keyword Analysis
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Pre Setup for Workshop Check Availability / Register Domains Establish Hosting Plan Domain Name Servers Cpanel
File Manager Create Email Accounts
Domain & Hosting
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Cpanel Install Softaculous / Fantastico / …
Initial Settings General
Title / Tagline / Timezone / Site Language
Reading Search Engine Visibility
Permalinks Postname
Theme – Twenty14
WordPress Install
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Create Page Structure Home / About / Blog / Contact
Keyword based Product / Service pages Page Hierarchy Page Order Page Rename / Trash Custom Menus
Site Structure
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Pages “Sample Page”
Editing Revisions Images / Video
Posts Categories Tags Published On…
Site Content
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About Themes Free vs Premium How to Choose a Theme
Install and Configure Menu Header / Logo /
Favicon Customisation Widgets “Generated” Home Page
Themes
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About Plugins Akismet / Hello Dolly How to Find / Choose Plugins
Install Plugins Contact Form 7 Duplicate Post Enable Media Replace Black Studio TinyMCE Widget
Plugins
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SEO Plugins Google XML Sitemaps All in One SEO Pack Google Analytics by
MonsterInsights Setup and Verify
Google Analytics Google Search Console (webmaster tools)
Review Site Title & Page Titles
SEO
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Next Steps….
Most important thing – Do Something Don’t Procrastinate Don’t think about the things
you could/should do Don’t “plan” for months Take at least one of the points I have discussed
today and TAKE ACTION