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Visits: 6,897 ( 662) Avg. Visit Duration: 1:40 ( :05) Bounce Rate: 56.56% ( 2.65) Pages/Visit: 2.40 ( .04) Website and Facebook Analytics Report December 1, 2013 - February 28, 2014

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Page 1: Website and Facebook Analytics Report - TransOptions · Website and Facebook Analytics Report December 1, 2013 - February 28, 2014. No signi˜cant change from last ... BENCHMARK Compare

Visits: 6,897 ( 662)Avg. Visit Duration: 1:40 ( :05)Bounce Rate: 56.56% ( 2.65)Pages/Visit: 2.40 ( .04)

Website and Facebook Analytics ReportDecember 1, 2013 - February 28, 2014

Page 2: Website and Facebook Analytics Report - TransOptions · Website and Facebook Analytics Report December 1, 2013 - February 28, 2014. No signi˜cant change from last ... BENCHMARK Compare

No signi�cant change from last quarter.

Chrome has taken over the top spot from Internet Explorer for the �rst time. It appears as though this quarter’s losses in visits came disproportionately from IE users.

Page 3: Website and Facebook Analytics Report - TransOptions · Website and Facebook Analytics Report December 1, 2013 - February 28, 2014. No signi˜cant change from last ... BENCHMARK Compare

Visits by Page

0 500 1000 1500 2000

Junior Solar Sprints

Super Bowl

Map It

JSS Testing

NJT Frequent Rider Pass

Transit Schedules

Page 4: Website and Facebook Analytics Report - TransOptions · Website and Facebook Analytics Report December 1, 2013 - February 28, 2014. No signi˜cant change from last ... BENCHMARK Compare

Facebook Statistics

Page 5: Website and Facebook Analytics Report - TransOptions · Website and Facebook Analytics Report December 1, 2013 - February 28, 2014. No signi˜cant change from last ... BENCHMARK Compare

Facebook Ad Campaigns

Page 6: Website and Facebook Analytics Report - TransOptions · Website and Facebook Analytics Report December 1, 2013 - February 28, 2014. No signi˜cant change from last ... BENCHMARK Compare

Reach Impressions Frequency Click-Through Rate (CTR) Cost Per 1,000 Impressions (CPM) (USD)8487 9408 1.108519 0.542092 2.654124

Page 7: Website and Facebook Analytics Report - TransOptions · Website and Facebook Analytics Report December 1, 2013 - February 28, 2014. No signi˜cant change from last ... BENCHMARK Compare

Twitter Ads - Follow

Campaign - Feb 26-M

ar2

Page 8: Website and Facebook Analytics Report - TransOptions · Website and Facebook Analytics Report December 1, 2013 - February 28, 2014. No signi˜cant change from last ... BENCHMARK Compare