Main topics are at the top of the page (reverse pyramid)

Topics are divided based on type of user – do you want to go to the zoo,

support the zoo, register for zoo camps etc..

Easy to use icons separate more information

based on topics

Bullet points highlight important

information

Users can click on the link that suites their

needs

Nicely laid out, point form sorted by topics

Nothing below the fold

Topics are carried through from the homepage, sorted

by task Headings help highlight important information

Not a very friendly scroll bar, lots of information

below the fold

If each of these topics were collapsed or in link form, the

website would be easier to readBlocks of text are a little too big

for a web reader. A better format would be point form to

break up the ‘wall’ of text

Clear breakdown of topics, allows the reader to get right into what they are looking for

Everything above the fold

My suggestion