webrtc market status & voice/video overview

The views expressed in this presentation do not necessarily reflect the views of AT&T.

WebRTC: State of the Market Dean Bubley, Disruptive Analysis

AT&T Developer Conference, Las Vegas, 5th January 2015

[email protected] @disruptivedean

Copyright Disruptive Analysis Ltd 2015 January 2015

mailto:[email protected]



About Disruptive Analysis

Independent analyst house & strategic consulting firm

Advisor to telcos, vendors, developers, regulators & investors

Contrarian with controversial opinions

Covering WebRTC since June 2011

Reports on WebRTC Markets & Strategies Feb’13 & Sep’14

Recognised with a WebRTC Pioneer Award

Twitter @disruptivedean Blog: disruptivewireless.blogspot.com


The question I always ask at telecoms events…


Why do people make phone

calls, or video calls, anyway?

Old distant voice [Tele-phone]

>100 years ago

Pretty good for the 19th century...


But apart from mobility, not much has changed

Communications makes more sense in context

Phone calls are jacks-of-all trades. Many use-cases:

Gossip

Meeting up

Flirting

B2C Cust Svc

B2B internal

Spam

Showing off

Work

Wasting time


Diagram is illustrative, not actual data

Enter WebRTC…

WebRTC is a way to “democratise” the use of voice & video

communications beyond traditional phone calls.

It enables developers to embed “real time” communications

directly into websites & apps in innovative ways.

WebRTC can also be integrated with all sorts of existing

communications systems & platforms

This significance of this is huge & underestimated.


3 trends: competition, embedding & substitution


Cheaper,

better,

“calls”

Better ways

to perform

tasks

Non-call &

embedded

voice

Skype Appear.in Viber

iMessage Amazon Snapchat

Uber Facebook Kayak

Realtime comms is becoming purpose- and context-specific

Video

optional

Original “web” vision of WebRTC (2012 view)


Web server

Javascript APIs W3C

(connect, use cam/mic, send data)

IETF RTCWeb Protocols

(codecs, transport, security etc)

Browser

P2P

Voice

Video

Realtime

Data

No pre-defined

signalling, IDs etc

Javascript APIs W3C




Browser

Open-source, no plug-ins Open-source, no plug-ins

Evolved vision of WebRTC (2013/14 view)


Gateway or

platform

[media,

signalling,

identity,

security etc]

SS7/IMS

UC

Contact

centre

etc

Javascript APIs W3C




Browser

Open-source, no plug-ins

Web server

Built-into apps / OS

And in 2015: Technology purists need not apply


“WebRTC” is more a philosophy

than a fixed standard

Javascript WebRTC

APIs W3C


Browser


(+maybe modifications)

3rd party APIs & cloud

platforms

Plug-ins

ORTC API

ORCA API


Browser + ???

??

Gateways

IMS

UC

Call centre

etc

WebRTC on >6bn devices by 2019


Million WebRTC

devices worldwide,

year-end

Source: Disruptive Analysis 2014 Edition WebRTC Report

0

1000

2000

3000

4000

5000

6000

7000

2011 2012 2013 2014 2015 2016 2017 2018 2019

Other (TV+M2M/IoT)

Smartphones

Tablets

PCs

Devices & IoT

WebRTC use-cases & platforms


Enterprise

Telcos, TV & other SPs

Cloud Platforms, APIs & SDKs Tool & Enablers

Consumer Web/Apps

Lead WebRTC use-cases, Jan’15

Copyright Disruptive Analysis Ltd 2015 Source: Disruptive Analysis WebRTC report update Sep 2014

Customer service & platforms • Mayday, Amex etc video support • Contact centres (internal / call-me) • Developer SDKs/platforms • Analytics & processing

• Mobile consumer VoIP & social chat • Remote 1-1 education/training/healthcare • Free standalone video-calling • Conferencing niches & web extensions • Innovative UC & collaboration

Live & commercial

• Full-scale corporate conferencing & UC • Telco VoLTE/IMS extension • CDNs, File/screen-sharing & anonymous search

Pilots / pre-commercial

Trials & demos

• Entertainment & consumer electronics • IPTV & personal broadcast • M2M & IoT • Public Safety

New models for customer service & support


• Two-way audio

• One-way video

• Remote control

• Screen-sharing

Innovator: Amazon Mayday

Future?

Website support goes beyond IM

Video check-in agents at smaller airports

Video tellers at ATMs for added confidence &

personalisation

Enterprise comms becoming “dis-unified”?


UC

core

WebRTC APIs Customer

interaction

Collaboration &

conferencing

Vertical

apps

Mobility Horizontal

apps

UC extended by WebRTC

via WebRTC

app framework

UC marginalised by WebRTC

User UC

Conferencing

Integrated app

needing legacy

telephony etc

Comms-enriched

apps & cloud

services

Federated apps,

common platform

Standalone apps

Mobile apps

Completely new concepts are possible (1)


WebRTC-enabled “things” already here


Not just voice & video – also realtime data


De-lamination of communications

Copyright Disruptive Analysis Ltd 2014 November 2014

Connectivity

UI / UX

Cloud / Processing / APIs

Application Logic

Identity / Security / Interoperability

Firewall traversal APIs

Bandwidth estimation

WebRTC IaaS

Decomposed

functions or

auxiliary

services

Transcoding aaS

Public network gateway

Identity APIs

Cloud platform & APIs

Open-source libraries

Comms-enabled OS

Mobile SDKs & APIs

Cloud storage

Analytics aaS

Browse / app / hybrid

A/ B testing

3rd-party buttons/APIs

Developers have a huge range of choices of how to create apps/experiences

New stakeholders in service/app creation


Telco /

MSO

End-user

Vendors

&

standards Services creation

Experiences

consumption

Experiences curator

Experiences designer

Experiences developer

Cloud

API

player

IT

vendor Platform creation

Open-

source

In-

house

dvlpt

Element creation

WebRTC vendor / platform space very complex


General +

mobile SDK

Products Services

Functions

Solutions

Platforms

Gate-

ways/

SBCs

API

pltfms

2013

2014

App

Pltfm

TURN

Media

Server

aaP

Video chat

IMS/

WebR

TC

Vertical SaaS

(CRM, HR etc)

Media

servers

UC &

UCaaS

Messaging

CRM

/CCs

UC

WebRTC is likely to touch a large % of Internet users


Million

Internet Users,

year-end

0

500

1000

1500

2000

2500

3000

3500

4000

4500

2011 2012 2013 2014 2015 2016 2017 2018 2019

Users of app-embedded VoIP/Video comms

Internet users not using app-embedded VoIP/video

Source: Disruptive Analysis 2014 Edition WebRTC Report

Conclusion

WebRTC is maybe most exciting thing in comms for 10 years

“Democratisation” of voice & video into web & apps

Not just about “calls” but new ways to interact

Already here & being used

Not just about browsers – mobile growing fast

A “movement” as well as a standard

Important role for platform / API providers

Many options for telecom providers to become involved

A new ecosystem for developers, telcos & cloud players


2014/15 Disruptive Analysis WebRTC Report

196 pages

>100 tables & charts

Primary research

Detailed forecasts

Author is WebRTC Pioneer

Telecom, business, consumer &

M2M use-cases

Analysis of platforms/cloud


www.disruptive-analysis.com

disruptivewireless.blogspot.com

@disruptivedean

[email protected]

Skype:disruptiveanalysis

WebRTC: appear.in/disruptiveanalysis


http://www.disruptive-analysis.com/






webrtc market status & voice/video overview

Internet

webrtc webrtc

video calls

browser opensource

context phone calls

web server javascript

webrtc pioneer award

plugins opensource

traditional phone calls