webrazzi Ödeme sistemleri'14
TRANSCRIPT
In Store Payment
Microlocation Loyalty
Platform
AMAZON’S ONLINE SALES DWARF THE
COMPETITION
Online sales will
reach over $6B
in Turkey by
2017.
More people own a cell phone than a
toothbrush.
WHERE IS MOBILE
HEADING?Total smartphones in the world will reach 4,5
billion in 2017 and in Turkey, this will reach
around 60 million
MOBILE IS THE MOST
IMPORTANT
INFLUENCER ON
SHOPPING
%55 of mobile payment
users are aged between 18-
34%52 of them used their smartphones to make
payments at merchants
%13 of millenials use their smartphones to
make payments at merchants at least once a
week, 26% expected by 2020.
PEOPLE FEEL CLOSER TO M-
PAYMENT
63%
60%
54% 53%51%
48% 48% 47%45%
43% 42% 41% 40% 39% 39% 38%36%
32% 32% 31% 30% 29%
25%
21%
16%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
Sh
are
of in
tern
et u
se
rs w
ho
ch
ose
to
ma
ke
a m
ob
ile p
aym
en
t in
%
* Resource: IPSOS
By the end of 2015, an important
frontier is about to be get passed…
a total of
$ 1.000.000.000.000!
HOW ABOUT THE VOLUME?
* Resource: Gartner, Goldman Sachs
52.9
101.1
163.1
235.4
325.2
431.1
563.4
721.4
0
100
200
300
400
500
600
700
800
2010 2011 2012 2013* 2014* 2015* 2016* 2017*
An
nu
al tr
an
sa
ctio
n v
olu
me
in b
illio
n U
.S. d
olla
rs
Let’s break it down…
* Resource: Gartner, Goldman Sachs
0
100
200
300
400
500
600
700
800
2010 2011 2012 2013* 2014* 2015* 2016* 2017*
Mo
bile
sp
en
din
g in b
illio
n U
.S.
do
llars
Merchandise purchases Ticketing Money transfers Bill payments Airtime top-ups Other
M-COMMERCE WILL BLOW BUYING EXPERIENCE
* Resource: BI Intelligence
HOW ABOUT IN – STORE DIGITAL
CUSTOMERS?
DIGICAL : DIGITAL + PHYSICAL
HOW ABOUT IN – STORE DIGITAL
CUSTOMERS?
Do you know your
customer?
NFC IS HERE TO STAY
Thanks to ApplePay and HCE Technologies,
NFC will create a huge market. By the end of
2019, %75 of Smartphones will be
NFC-enabled and more than half a
billion people will be using NFC.
Retail experience is about to change…
In-Store Payment Methods in U.S.
* Resource: Gartner, TechCrunch
45%
37%
29%
24%22%
29%
19%
32%
23%
28%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
50.0%
Presenting abarcode/QR code
Using NFC Scanning abarcode/QR code
Using a connectedcredit card reader
Peer-to-peerpayment
Sh
are
of re
sp
on
de
nts
Smartphone Tablet
IN-STORE PAYMENT &
MICROLOCATION
LOYALTY PLATFORM
Proximity Marketing
Check-in Coupons
Customized Discounts
Indoor Location
Contactless Payment
IN STORE MICROLOCATION
EXPERIENCE
IN-STORE PAYMENT FEATURES
CHECK OUT
INTEGRATIONS
P2P Money transfer
Via Virtual POS Using BLE technologies
Via NFC Payment
QR Payment
Online Payment SDK which lets you use
this wallet on e-commerce and m-
commerce as well
Cash register integrations
Express Check Out
CREATIVE CONTACTLESS AWARD
WINNER!
THANK YOU!
Dec. 2014