Webpage Analysis: Two Door Cinema Club

BY LAURA SIMMONS

What will we gain from analysing a webpage?

Two Door Cinema Club are an alternative/indie music artist like our chosen artist Lauren Aquilina.

By looking at their website I believe this will really help me gain some inspiration into what my group can create for our own artists website that will fit into the genre conventions of the indie genre and any improvements I feel we can make when creating our own webpage.

Opening the Website…

Before you have entered the site, it automatically brings you to this page promoting concert tickets and provides a link to ticket master to buy them. This displays their use of synergy working with other conglomerates in the music industry to sell their tickets.

The image to text ratio here is a very small amount of text to a large image. This is to show the target audience their live performance which they would be experiencing if they bought the tickets to a show.

Although Alexandra Palace is a relatively small venue, a packed crowd is shown. This makes the target audience feel more urgent to buy a ticket to their concert quickly so that they don’t sell out as the crowd demonstrates their popular demand.

Colours

When I began analysing the website’s homepage the first thing I noticed was a very simple yet colourful website display that creates a continuous style throughout the website.

The colour scheme used throughout this website is attractive for both a male and female audience due to the use of unisex colours which are bright yet gender neutral meaning more of an audience is targeted.

Typeface

They have used a different typeface for the bands name on the website to create product identity for the band and create a logo.

They have used a sans serif typeface which created a casual look to the webpage.

Links

The website uses cross media convergence again as it includes links to the Twitter, Facebook and Youtube pages for the artist available straight from the website. This is convenient for fans and acts as a hub for all these different social media websites. It also provides links for those who want to find more information out about the band.

There is also a links page on the top toolbar which gives you more links to fansites, tumblr and record labels.

Widgets

The website automatically plays the artists music video once the page has loaded. This forces anyone who accesses the webpage to listen to their music and narrative enigmas within the music video serve their purpose to engage the audiences attention.

There is also a link to buy the artists latest album. Having built in widgets that link to different websites is an accessible easy way for the target audience to find all the information they could want quickly and simply.

Widgets

If you click on the buy album widget it links you to a page which gives you different options of buying the album for your country. Synergy plays a massive part here as major stores such as play.com, HMV, amazon and iTunes are all used to sell and promote their album.

There is also links to buy either a standard or deluxe version of their album offering the dedicated fans extra tracks and information about the band.

A link to buy a limited signed vinyl is also available in the UK and an exclusive autographed copy of their album is available in the US. This makes the audience feel they are getting a unique product which is individual. This appeals to the target audience who seek to be unique and have one of a kind and rare products.

Widgets

There is also a live feed of tweets from the band on the right of the screen. This demonstrates cross media convergence between the website and twitter. This allows even easier access to extra information about the band for fans.

There is also a QR code so that fans with a android phone or blackberry can take a photo on their phone with a QR scanner application and it links directly to an application for portable band information.

Information Available

There is information on the latest most up to date new on what the band are doing, when there next gigs are, what shows there have just been etc. This allows fans to keep up to date with the band’s activity and find out when the band will be where they live for a concert.

There is also information about upcoming releases in the form or singles and albums. This is important as it tells fans when they can buy the music which is ultimately going to determine an artists success.

Images

There are very few images used on the webpage. The only images featured is the album artwork and the video at the back. However there is a link to a photos page on the top toolbar which has further images

Each image is supported with a twitter and Facebook link to it so it can be shared via social networking sites. The images used portray the typical style of photography which the target audience of the indie genre use.

Navigation

Navigation through the website to find the appropriate information is easy for anyone accessing the website as things are titled clearly on the top tabs for people to find the information they desire.

Does a continuous style from social networking sites exist to the website

create a band identity?

Twitter and Facebook Pages

• The record company applies synergy by working with social networking site twitter to advertise its artist Two Door Cinema Club’s latest music, news and concert information.

• This appeals to the target audience who commonly and often use social networking sites such as twitter to find out information about their favourite artists and new and upcoming music.

• There is not a clear style on this twitter page although twitter has a customisation tool available.

• There is not a clear style on their Facebook page although this can mainly be determined by Facebook's default settings which make it hard to create an individual layout and style.

• This may suggest that the band choose to focus the importance of the quality of the music rather than the visual aesthetics of the advertising avenues. This is typical of indie artists and the way record labels chose to represent artists from the indie genre.

Does a continuous style create a band identity?

The apparent theme across the website and social networking sites is a colour scheme of blue, black and white. There are subtle hints of rose and turquoise also which are also demonstrated in the album

cover for Beacon.