WebMasters Ophir Cohen 28022008

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<ul><li> 1. , " , 2008 Partner</li></ul> <p> 2. 55% - 5 Gartner Group 50% of the money I spend onadvertising is wasted;the trouble is I don't know which half. John Wanamaker,US department store merchant (1838 - 1922) 3. WEB ANALYTICS </p> <ul><li> , </li></ul> <ul><li> , </li></ul> <ul><li> / </li></ul> <p> 4. : </p> <p> 5. </p> <ul><li> ( Conversion Rate ) , .</li></ul> <ul><li> ( CPA ) ? " , . </li></ul> <ul><li> ( Conversion Value ) . </li></ul> <ul><li> ( ROI ) , </li></ul> <p> 6. </p> <ul><li><ul><li><ul><li>" " </li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li>Alexa </li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li>Compete </li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li>Hitwise </li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li> ( log files ) </li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li> -Java Script Tags </li></ul></li></ul></li></ul> <p> 7. : LOG FILES </p> <ul><li> LOG(" ").</li></ul> <ul><li> " </li></ul> <p> 8. : ? Example: Date and Time = 19/Sep/200 7 :04:22:47 Client IP Address= 66.215.24.178 Requested file = /index.html Referrer = http://www.google.com Cookie = value1 User Agent = Mozilla/4.0 (compatible; MSIE7 .0; Windows NT 5.1) IP -URL 9. : -JAVA SCRIPT TAGS </p> <ul><li> , .</li></ul> <ul><li> , . </li></ul> <ul><li> " , . </li></ul> <ul><li><ul><li>document.write(''); </li></ul></li></ul>