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  • Slide 1
  • Webmasters 101 by Yuval Tochner 1 Webmasters 101 By Yuval Tochner
  • Slide 2
  • Webmasters 101 by Yuval Tochner 2 Table Of Contents Introduction Introduction Domain Registration Domain Registration Web Design Web Design Web Programming Web Programming Web Hosting Web Hosting E-Commerce E-Commerce Search Engines Search Engines PPC Search Engines PPC Search Engines Alexa Alexa Affiliate Networks Affiliate Networks Link / Traffic Exchange Link / Traffic Exchange Bibliography Bibliography
  • Slide 3
  • Webmasters 101 by Yuval Tochner 3 Introduction
  • Slide 4
  • 4 Introduction The purpose of this lecture The purpose of this lecture Internet Snapshot Webmasters EyesInternet Snapshot Webmasters Eyes Going onlineGoing online Getting TrafficGetting Traffic Webmasters ToolsWebmasters Tools Generating RevenueGenerating Revenue Joining the Webmasters communityJoining the Webmasters community
  • Slide 5
  • Webmasters 101 by Yuval Tochner 5 Internet Statistics Sites Basic Internet Statistics: Basic Internet Statistics: 35 Million hostnames (www.yourdomain.something) 35 Million hostnames (www.yourdomain.something) 16 Million active sites 16 Million active sites 4 Million IP addresses 4 Million IP addresses Lots of template sites, empty sites, redirections. Lots of template sites, empty sites, redirections. Survey done by HTTP querying of known hostnames. (Netcraft) Survey done by HTTP querying of known hostnames. (Netcraft)
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  • Webmasters 101 by Yuval Tochner 6 Template Site Examples
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  • Webmasters 101 by Yuval Tochner 7 Template Site Example (cont)
  • Slide 8
  • Webmasters 101 by Yuval Tochner 8 Parked Domain Example
  • Slide 9
  • Webmasters 101 by Yuval Tochner 9 Internet Statistics - People About 150 million people are active Internet users. About 150 million people are active Internet users. About 700 million have Internet access. About 700 million have Internet access. Users Languages: 1/3 English, 1/18 Japanese, 1/18 Chinese, 1/25 Germen (NetCraft) Users Languages: 1/3 English, 1/18 Japanese, 1/18 Chinese, 1/25 Germen (NetCraft)
  • Slide 10
  • Webmasters 101 by Yuval Tochner 10 Domain Registration
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  • Webmasters 101 by Yuval Tochner 11 Domain Registration What is a domain ? What is a domain ? www.DomainName.Xwww.DomainName.Xwww.DomainName.X Where X is a TLD (Top Level Domain) such as:Where X is a TLD (Top Level Domain) such as: Generic:.com,.net,.org,.biz,.pro,.name,.info,.. Generic:.com,.net,.org,.biz,.pro,.name,.info,.. Country Code:.il,.uk,.jp,.de, Country Code:.il,.uk,.jp,.de, New: In the future many others New: In the future many others Whos in charge of TLDs ?? Whos in charge of TLDs ?? Currently: ICANN - The Internet Corporation for Assigned Names and NumbersCurrently: ICANN - The Internet Corporation for Assigned Names and Numbers Past: Network Solutions (US Government Contractor)Past: Network Solutions (US Government Contractor)
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  • Webmasters 101 by Yuval Tochner 12 Domain Registration (Cont) Why do I need a domain ? Why do I need a domain ? IP alone not a good idea !IP alone not a good idea ! Free sub-domain / user options.Free sub-domain / user options. www.sub.domain.com www.sub.domain.com www.sub.domain.com www.domain.com/~user www.domain.com/~user www.domain.com/~user Site branding (.com hype story)Site branding (.com hype story) What is a good / great domain ? What is a good / great domain ? Easy to brand Meaningful for site contentEasy to brand Meaningful for site content Easy to remember avoid special characters, short.Easy to remember avoid special characters, short. Search engines friendly long with keywordsSearch engines friendly long with keywords Cyber Squatting / free trafficCyber Squatting / free traffic
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  • Webmasters 101 by Yuval Tochner 13 Finding a domain Are any good domain names left ? Are any good domain names left ? Yes and NoYes and No So how do I find a good domain ? So how do I find a good domain ? The WHOIS service all Verisign (past Network Solutions) registrars.The WHOIS service all Verisign (past Network Solutions) registrars. Problem: Registrars using their own databases Problem: Registrars using their own databases The BetterWhois service all ICANN registrars and Verisign.The BetterWhois service all ICANN registrars and Verisign. Intelligent registration servicesIntelligent registration services
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  • Webmasters 101 by Yuval Tochner 14 Finding a good domain See www.Register.com See www.Register.comwww.Register.com
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  • Webmasters 101 by Yuval Tochner 15 BillClinton.com WHOIS
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  • Webmasters 101 by Yuval Tochner 16 Finding a great domain (cont) The best domains are usually taken and are offered for sale !!! The best domains are usually taken and are offered for sale !!! What makes a domain worth anything ?? What makes a domain worth anything ?? See www.GreatDomains.com for such. See www.GreatDomains.com for such.www.GreatDomains.com The truly great domains are very expensive. The truly great domains are very expensive.
  • Slide 17
  • Webmasters 101 by Yuval Tochner 17 GreatDomains.com Sales
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  • Webmasters 101 by Yuval Tochner 18 Registering a domain You can register a domain for a yearly fee of between $6.95 to $30 depending on the registrar and TLD. You can register a domain for a yearly fee of between $6.95 to $30 depending on the registrar and TLD. Services offered: Services offered: Domain name parkingDomain name parking Free websiteFree website e-mail servicese-mail services Auto renewAuto renew Use well known domain registrars: Use well known domain registrars: Cheap and good: www.GoDaddy.comCheap and good: www.GoDaddy.com Expensive and good: www.Register.comExpensive and good: www.Register.comwww.Register.com
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  • Webmasters 101 by Yuval Tochner 19 Web Design
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  • Webmasters 101 by Yuval Tochner 20 Web Design Available options: Available options: Build it yourselfBuild it yourself Code it (Notepad, EditPlus, XEmacs) Code it (Notepad, EditPlus, XEmacs) Use Tools (Adobe GoLive, FrontPage, Dreamweaver) Use Tools (Adobe GoLive, FrontPage, Dreamweaver) Build using pre-made componentsBuild using pre-made components Use site templates Use site templates Use pre-made content management systems Use pre-made content management systems Have it made professionally (Not going to talk about this in a webmasters 101 lecture).Have it made professionally (Not going to talk about this in a webmasters 101 lecture).
  • Slide 21
  • Webmasters 101 by Yuval Tochner 21 Web Design Build it yourself Writing your own HTMLs manually Writing your own HTMLs manually Fine for tiny small sites.Fine for tiny small sites. CostlyCostly Dont unless you have very good reasons tooDont unless you have very good reasons too Using site building tools: Using site building tools: Build a web site quickly and professionallyBuild a web site quickly and professionally Many optional pre built features, see FrontPage Extensions.Many optional pre built features, see FrontPage Extensions. Most webmasters use these tools.Most webmasters use these tools. Unlike writing your own C++ code, writing your own HTML files does not give you better results.Unlike writing your own C++ code, writing your own HTML files does not give you better results.
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  • Webmasters 101 by Yuval Tochner 22 Web Design Build it yourself Example
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  • Webmasters 101 by Yuval Tochner 23 Use pre-made components Site Templates Site Templates Building a professional looking site requires talent and experience.Building a professional looking site requires talent and experience. Graphic design and interface of site has huge importance:Graphic design and interface of site has huge importance: Loading Speed Loading Speed Look and feel effects visitors stickiness Look and feel effects visitors stickiness Most visitors only visit the homepage and then leave Most visitors only visit the homepage and then leave
  • Slide 24
  • Webmasters 101 by Yuval Tochner 24 Use pre-made components (cont) Consider giving your site a professional look using 50-100$ templates. Consider giving your site a professional look using 50-100$ templates. See http://www.templatemonster.com/ See http://www.templatemonster.com/http://www.templatemonster.com/
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  • Webmasters 101 by Yuval Tochner 25 Use pre-made components (cont 2) Use pre-made content management systems. Use pre-made content management systems. Just customize the look and feel, and have a professional content management site ready to go. Just customize the look and feel, and have a professional content management site ready to go. Available features: Content handling, FAQ, Surveys, Clubs, Stories, Site Statistics, Bulletin boards, Ads management, Search options, and much more. Available features: Content handling, FAQ, Surveys, Clubs, Stories, Site Statistics, Bulletin boards, Ads management, Search options, and much more.
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  • Webmasters 101 by Yuval Tochner 26 Use pre-made components (cont 3) Example PHPNuke
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  • Webmasters 101 by Yuval Tochner 27 Use pre-made components (cont 3) Example PHPNuke Used in Israel www.8200.org
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