Online Startups Talk North York Public Library

WeblishPal

Barbara Tassa & Danny Wang barbara@weblishpal.com

danny@weblishpal.com

Inspire. Illuminate. Instruct.

The Caveat: This is our perspective.

Who are we?

Danny Wang, co-founder

- Experienced China Entrepreneur and a

Software Architect

- MBA graduate from the Rotman School

of Management

- Responsible for technology & Chinese

market development for WeblishPal

Barbara Tassa, co-founder

- Sales and consulting professional

- MBA Graduate from the Rotman School of Management in Toronto

- Responsible for North American strategy & marketing for WeblishPal

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The Inspirational

Photo Credit: Jeff Monk (www.pushthepixel.com)

Successful Startups

The Illuminating

Photo Credit: Jeff Monk (www.pushthepixel.com)

What do you see?

>> Problem<< (Start here)

Customers

Design & Development

Parts & Manufacturing

Marketing

Sales & Distribution

The Instructional

How did we actually start a web startup?

Identify Customer Problem

Design & Prototype Solution

Wireframe Functional

Specs Coding,

Q&A Beta

Testing Rinse, Refine

Customer Problem

Identify Customer Problem

Design & Prototype Solution

Wireframe Functional

Specs Coding,

Q&A Beta

Testing Rinse, Refine

Design, Prototype & Wireframe

Identify Customer Problem

Design & Prototype Solution

Wireframe Functional

Specs Coding,

Q&A Beta

Testing Rinse, Refine

Creating Functional Specs, Coding and Q&A

Identify Customer Problem

Design & Prototype Solution

Wireframe Functional

Specs Coding,

Q&A Beta

Testing Rinse, Refine

Testing & Refining

Identify Customer Problem

Design & Prototype Solution

Wireframe Functional

Specs Coding,

Q&A Beta

Testing Rinse, Refine

The Other Important Stuff

Your team.

Getting the word out & the customer conversion funnel.

Investors.

Network, network, network. …then network some more…

Resources for every startup…a starting point

• Industry news & info: – Websites & twitter feeds: techcrunch.com, techmeme.com, news.ycombinator.com,

techstars.org, techmeme.com; venturehacks.com, techvibes.com, starupdigest.com, sprouter.com, inc.com,

• Startup people to follow:

– Guy Kawasaki (http://blog.guykawasaki.com) – Dave McClure (500starups.com) – JS Cournoyer (trueventures.com) – David Crow (startupnorth.com) – Soniya Monga (LinkedIn.com) – Matt Mireles (Speakertext.com) – Satish Kanwar (jetcooper.com)

• Local resources & Events: – MaRSdd.com, TieToronto.org, Venturelab.ca, ING café, Centre for Social Innovation, Startup

Drinks, Lean Coffee TO, Startup Weekend…

• Online tech related resources: – Elance.com, odesk.com, 99designs.com, w3schools.com, codeacademy.com