webivia social media marketing - linkedin
DESCRIPTION
A Social Media TrainingTRANSCRIPT
Social Media MarketingLinkedin series - a 15 minutes preview
Social Media Demographics
Social Media Tools
Content Automation/Measure
Outlets
WebSite
Why Linkedin?
• 120 million users• Business oriented social network• Online CV with checks and balance• Business oriented questions/answers• Find jobs
Linkedin – a 15 min review
• Your profile should be 100%• Use niche words (keywords) in profile• Update your status• Answer questions, ask questions• Update profile – at least once a month• Create and join groups• Add new contacts• Use Linkedin widgets• Recommend someone
Status Updates
• Be interesting• Promote events, seminars or
webinars• Post news articles• Promote blogs
Provide quality help
Use Linkedin Widgets
• Connect your blog• Add presentations• Add video• Update your reading list• Sync your travel schedule