webit2011 sofia bulgaria - the sweet spot
DESCRIPTION
The Sweet Spot of Social Media Marketing - Why it takes Technology and People to succeed in the Social Web. Nathaniel Hansen of The Socializers and Eleftherios Hatziioannou of The Peopleizers.TRANSCRIPT
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Finding your Sweet SpotWhy it takes Technology AND People to succeed in the Social Web
Nathaniel Hansen
Eleftherios Hatziioannou
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Water, Food,
Sleep…
Physical Safety,
Economic Security
Love, Acceptance
Prestige, Status
Challenges,
Innovation, Creativity
Maslow’s Hierarchy of Needs
What does a customer, marketer and CEO
have in common?
Survival
Safety/Security
Social (Belonging)
Ego (esteem)
Self-
Actualization
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What is it that people love doing?
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What`s Facebook
got to do with it?
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How does this impact Marketing and Communications?
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What happened to my TARGET GROUP?
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How can I use social media for my business?
R&DOpen
Innovation
Community
R&DOpen
Innovation
Community
Sales/
MarketingSocial
Commerce/
Group Buying
Sales/
MarketingSocial
Commerce/
Group Buying
Production(Mass
Customization
Prosumer)
Production(Mass
Customization
Prosumer)
ServiceCustomer
Service 2.0
ServiceCustomer
Service 2.0
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Sales/Marke
tingSocial
Commerce/
Group Buying
Sales/Marke
tingSocial
Commerce/
Group Buying
Production(Mass
Customization
Prosumer)
Production(Mass
Customization
Prosumer)
How can we become a SOCIAL BUSINESS?
R&DOpen
Innovation
Community
R&DOpen
Innovation
Community
ServiceCustomer
Service 2.0
ServiceCustomer
Service 2.0
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How can we become a SOCIAL BUSINESS?
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Is it just another campaign?
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How can we get there?
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How can I listen and identify warm leads?
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How can I use social intel to build my STRATEGY?
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Which tools can we use to get things done?
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Why is it important to LEARN/ADAPT?
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What does it take to be a leader in the social web?
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Which new roles have emerged?
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R&D
PR
Marketing
Sales
HR
Legal
PM
Prospects
Customers
Key Influencers
Stakeholders
Competitors
WTF is a SOCIAL MEDIA MANAGER?
Social
Media
Manager
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Lessons learned #1: Knowledge
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Google Search I’m Feeling Lucky
The name of your CEO
Lesson learned #2: Simplicity.
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Lesson learned #3: Not about the MONEY.
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Lesson learned #4: CONNECTIONS.
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“One machine
can do the work
of 50 ordinary men.
No machine can
do the work of one
extraordinary man.”
~Elbert Hubbard
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Thank
you
Nathaniel Hansen
Eleftherios Hatziioannou