webinar why strategy is key
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Why Strategy is Key to a Successful Social Media Implementation
Welcome to the Webinar!
Presented by:Sue [email protected] 31, 2011
http://soaringsolutions.net
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Common misconception: If I build it, they will come
This only worked for KevinCostner, and in a film.
It doesnt apply to storefronts,websites, & definitely not socialmedia!
Image credit: http://bluray.ign.com
Why tr te yis eyt ci l e i ccess
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Why tr te yis eyt ci l e i ccess
Without strategy, most business owners
Commit random acts of marketing
Feel more overwhelm
Do not experience ROI from social media
Give up
Photo credit: http://i648.photobucket.com
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I can relate!
Overwhelmed entrepreneur.
Not a rich celebrity!
Started from scratch in my business.
On a tight budget with respect to time & money.
Built a mailing list and following from scratch.
Photo credit: Stephen Barone
Why tr te yis eyt ci l e i ccess
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Spending the time is critical, but workingwith a strategist will save you valuabletime by accelerating the process. You
dont need to start from scratch!
Coaching & brainstorming
Reduce overwhelm
Focus
Prioritize
Time management
Photo credit: Renjith Krishnan
Why tr te yis eyt ci l e i ccess
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How can I help? A little about me
16 years of solid business experience in consulting, executive
management & technology
Bridging the technical & functional communication divide betweenmarketing, technical development & management
Building & delivering web based consumer products
Building supporting organizational structures for tech companiesDealing daily with customers, partners, vendors to manage needs,successes, failures and feedback
Entrepreneur, solely marketed using social media & networking
Why trategy is ey to a ocial edia uccess
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Stay Tuned for a Special Offer Just
for Webinar Registrants!
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Ok, Get Ready!
Lots of information, little time.
Open a note pad or small window on your PC
Dont be afraid to write!
Use the chat for questions and comments
Youll have this recording to refer to if you miss anything
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The most common mistake leading to failed socialmedia: Diving right in! An analogy:
Skipping Strategy Doesnt Work
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Planning = Better Focus
Better Focus = Better Results
Photo credit: HansS Photo credit: Patchareeya99
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Only 12% of Executives
use Social Media Effectively
Harvard Business Review Analytics Study
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Zone in and Focus
Create Targets and Shoot for Them
Measure Your Activity & Adjust
Identify What Works & What Doesnt
Continue Learning, Growing & Building
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Social Media~ Your Competitive Research Tool
Education starts with research
Social media is the perfect place to start finding out what
others in your industry are doing to use social media
successfully - or unsuccessfully!
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Are they on Twitter?
What is their ratio?
Are they talking at people or with
people?
How are they adding value?
Do they have brand evangelists?
What type of content is beingretweeted most often?
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Are they on YouTube?
How many subscribers do they have?
How many videos do they have and
which are the most viewed- why doyou think that is?
What is the most creative andengaging content providing and
sharing?
Does it evoke emotion, laughter,thoughtfulness, etc.?
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Research Tools Abound!
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Do you have a marketing plan?
Are you with/from a company that
has a traditional marketing plan?
Social media is not casual for abusiness owner seeking real ROI.
Treat it with the same level of criticalimportance when it comes toplanning for success.
Photo credit: Renjith Krishnan
Social Media is Another ROI GeneratingOutlet a Business Must Plan For
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Who do you want to engage?
What is your target audience?
Where are they?
Who has a line into them?
Go beyond pipeline ~ consider:
Brand evangelists, media, critics,partners, influencers and more.
Photo credit: JScreationzs
Who is your Primary Audience?
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Other Critical Factors You CannotImplement on a Whim.
Your Branding
Your Voice
A Consistent Style and Personality
Photo credit: Pixomar
Establish a Unique Presence That is Yours
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But I have no content and no time to create any! Yes you do,trust me.
The strategy process helps you brainstorm everything youare already armed with.
Articles
Marketing Materials & Brochures
Old Blogs
Quotes
Pictures & Video
But What About Content?
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Two of the Most Critical yet Dismissed Pieces ofthe Social Media Puzzle
Reputation Management
Time Management
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Your Next Steps
Competitive analysis, you have the tools.
Work your audience list, customers and beyond.
Categorize, research, and connect!
Create your strategy.
Soar!
Why Strategy is ey to a Social edia Success
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A Special Opportunity!
Many charge anywhere from $2000 - $5,000 tocreate a social media strategy. This does not support the
small business or entrepreneur trying to make thingshappen!
I can coach you through the process while keepingyour schedule and budget on track.
If you would like help building your winningstrategy, I have a special deal for you today!
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Start Soaring with Social Media!
What Youll Walk Away With:A Social Media Strategy Document
A Foundation for True ROI SMART Goals Creative Content Ideas
Four Part Online WebinarSeries starts 6/14 & 6/28
Live Four Hour WorkshopFriday, 6/24 8am 12pm
Regular price $297
For you! $197
Regular price $367
For you! $297http://soaringstrategy.eventbrite.com/ http://soaringstrategylive.eventbrite.com/
Deal ends promptly at 12:01am, Thursday 6/2
Identified Target Audience for Quality Engagement
Tools for Competitive Analysis, Focus & Time ManagementA Free E-Book on Online EtiquetteA sense of great possibility!
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Cheers to your soaring success!
Thanks for attending!
Feel free to send comments and feedback to
Sue_Koch SoaringSolutions
http://SoaringSolutions.net
SueKoch