webinar wednesday: developing a service based business
DESCRIPTION
So, what do you do, when the product is YOU? How do sell your time, should you write a book, do you need marketing materials, how do you describe of services, should you design my website differently? If you are struggling with developing the components of your service based business this webinar is for you. TRANSCRIPT
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Developing A Service Based Business
Live Session !Date: Apr 16, 2014 !Time: 11am PT/ 2pm ET
Presenter: Stephanie Redcross
Defining Your Offer
Understand Your Value!•Create A List Of Things You Do Well!•Qualifications or Certifications or Unique Skills!•Consider Combinations Of Skills!•Understand Current Marketing — Fill A Gap
Reevaluate Your Offer Every 12 Months
Creating ValueCreate A Unique Experience with an Exceptional Service
Time
Time
Time
Time
Results
Materials
Support
Results
Materials
Option #1 Option #3
Option #2
Option #4
Support
Results
Business Offer StructureHourly!
(Customized)
Ongoing!(Group)
Leverage!(Crowd)
• One-On-One!• Teaching & Training!• Individualized Support
• Books!• DVD Series!• Online Program!• Membership Sites
• Event & Classes!• 30 Day Challenges!• Group Missions!
Build Client Base
Increase Impact
Ongoing Income
• Understand Current Market Prices (High End & Low End)!
• Who Are The Market Leaders and Why!
• Test Your Way To Higher Price Points
Setting Prices
• Develop A Transition Plan!• Use Current Position’s
Income As A Cushion For Challenging Months!
• Gather Experience While Working On Your Business
Part-Time
• Offer Customer Multiple Ways To Pay You!
• Set Up A System That Tracks Invoices & Payments!
• Online Ticket Sales!• Allow For Checks (Get A P.O.
Box)
Easy Payment
Volunteers!• Start With Volunteer Group!• Ask Them To Keep A Diary!• Publish Results Of Group!Community Endorsement!• Ask Of Listing On Local Vegan
Organizations!• Work with Local Blogger!Partner With Organizations!• Offer Your Service As An Add On
Benefit
Finding Customers
GYM
Presenter: Stephanie Redcross
http://www.veganmainstream.com/consult
Strategic Brainstorming and Tactical Planning – Design Your Own Agenda
✴Analyze of the current market, future and current marketing trends, and your previous marketing campaigns.!✴Personalize our discussion to cover the current marketing roadblocks your business may be facing and also
how to overcome them.!✴Brainstorm to the max and generate a new marketing plan for your business!✴Share a range of tools and tricks that seasoned marketers employ to make businesses thrive.!✴Develop a hands-on strategy for propelling your marketing plan to new levels.