webinar: unwrapping the secrets to holiday success with nosto
TRANSCRIPT
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Client Exclusive Webinar:
Unwrapping the secrets to holiday success with Nosto
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Agenda1. Intro: Seasonal Q4 Trends and Why
Personalisation?
2. Session 1:Onsite recommendations
3. Session 2: Behavioural Popups + Facebook
Advertising
4. Q&A
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£24bnQ4 Online Spending
1st Nov - 26th Dec 2015
+12%compared to 2014
£5bnpredicted revenue for cyber weekend 2016
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plan to keep shopping after Christmas
started holiday shopping by Halloween
40% of consumers
65% of shoppers
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During holiday season social media traffic will increase
by 240%
Social media Frenzy
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86% of consumers say personalisation plays a role in their purchasing decision.
- Infosys, rethinking retail study
Why Personalisation?
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GET FRUSTRATED WITH WEBSITES
when content, offers, ads, recommendations appears that has nothing to do with their
interest.
74% of online consumers
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7x10-30%average return on investment
average increase in revenue
24% CTR6% Conversion
increase in conversion40%
+
PERSONALIZED EMAILS
BEHAVIORAL POP-UPS
PRODUCT RECOMMENDATIONS
12x ROAS
FACEBOOK ADS
increase in revenue15%
Based on customers using Nosto's full (personalization) solution
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Let’s get ready for holiday season
Let’s get personal, not creepy
Let’s get ready for holiday season
Let’s get personal, not creepy
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DEMO MODE - ONSITE RECOMMENDATIONS
PRODUCT PAGE
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PRODUCT PAGE EXAMPLES
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PRODUCT PAGE EXAMPLES
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PRODUCT PAGE EXAMPLES
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DEMO MODE - ONSITE RECOMMENDATIONS
CART PAGE
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CART PAGE EXAMPLES
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COOL MINI CART EXAMPLES
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Showcase similar products
Showcase complimentary products
Browsing history (visually different)
Key take-aways from Onsite Recommendations:
3 element approach
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DEMO MODE - POPUPS AND FACEBOOK
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Give away discounts on right basket
value orders (Increase AOV)
Key take-aways:
Behavioural popups:
Engage with customers at
the right
Facebook advertising:
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7x10-30%average return on investment
average increase in revenue
24% CTR6% Conversion
increase in conversion40%
+
PERSONALIZED EMAILS
BEHAVIORAL POP-UPS
PRODUCT RECOMMENDATIONS
12x ROAS
FACEBOOK ADS
increase in revenue15%
Based on customers using Nosto's full (personalization) solution
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Holiday season is just around
the corner - start today!
Review the Nosto Checklist
Have a successful end of
year!
Conclusion:
Thank you - Q&A Rabia - [email protected]