webinar: unlimited historical data
TRANSCRIPT
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Webinar/Introducing: Unlimited Historical Data
Product Marketing [email protected] @p_agnew
Phillip Agnew
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Coming Up
• Introducing Unlimited Historical Data• Product demo • Exploring the value of historical data • Q&A
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Don’t be shy/We’d love your participation
• Ask questions in the session chat
• Tweet about our discussion
@brandwatch
#BW_Webinar
A download and recording of the webinar will be made available after the event
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Without historical data you can’t always see the big picture
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What is “my audience”?
Unlimited Historical Data
Three years historical data using a 10% Twitter sample + full Brandwatch Archive
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+
Unlimited Historical
Data Multiplied by 10
Now201520142013
Brandwatch Archive
10% of Twitter
10% of Twitter
Year
Query Created
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Unlimited Historical
Data
201520142013Year
10% sampleBrandwatch archive. Mentions crawled from 80 million sources.
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Full Twitter Coverage
We don’t take a chunk
Negative
Positive
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We extract 10% throughout to get a
statistically accurate sample
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Yes
Read a sample of mentions
Uncover trends
Use author data
View demographics
Display topic clouds
Breakdown by geography
Categorise by page type
Reveal sentiment
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Speed – world’s fastest historical analysis, get data in minutes, not days
Unlimited – no Query or mention caps
Economical - historical mentions will not count towards subscriptions caps
Benefits
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Demo
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The Significance of Seasonality
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textMeasuring Valuable Hype
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text
Villains’ Cult Shoot and Run
Total mentions 70,143 30,456
Total intent to purchase mentions
1,295 4,012
Total sales after one week
300,000 600,000
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text
Villains’ Cult Shoot and Run
Total mentions 70,143 30,456
Total intent to purchase mentions
1,295 4,012
Total sales after one week
300,000 600,000
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textExploring New Markets
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Q & A
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