webinar: the art of opportunity: strategic innovation through visual thinking
TRANSCRIPT
THE ART OF OPPORTUNITY: Strategic Innovation Through Visual Thinking
Hosted by Jim Kalbach, @mural
@artofopp #artofopp
Strategic Innovation Through Visual Thinking.
Example | Nine Inch Nails
$ 1.600.000,-
1st week
FreeDownload
©MarcSniukas-DoujakCorporateDevelopment
© Marc Sniukas - Doujak Corporate Development
?HOW
?How do established companies
create new growth in innovative ways?
Example | ProSiebenSat.1
2012 2018
2.4 billion
3.4 billion
+42%
Example | ProSiebenSat.1
+1 billion
Source: http://annual-report2014.prosiebensat1.com/index.html
Example | ProSiebenSat.1
Source: http://www.prosiebensat1.com/en/page/unternehmenskennzahlen
Example | ProSiebenSat.1
2012 2018
2.4 billion
4.55 billion
+~90%
Example | ProSiebenSat.1
+2.15 billion
Example | ProSiebenSat.1
> 50%outside of traditional
TV advertising
Old world vs. new world
StrategyInnovative Framework
Fresh MindsetCutting Edge Process
Innovative Framework
Traditional Approach Strategic Innovation
[ How to discover an opportunity ]
Where to Play
THE FIRST PRINCIPLE OF FINDING NEW GROWTH IS THAT YOU’RE ALWAYS BETTER OFF GOING AFTER CUSTOMERS WHO ARE UNDERSERVED OR NEGLECTED. —DAVID BELL Professor
Example | ProSiebenSat.1
Start-ups and Small and Medium Sized Businesses
What did Pro7 do?
MOST COMPANIES, UNFORTUNATELY, DON’T KNOW WHY CUSTOMERS DO OR DON’T DO BUSINESS WITH THEM.
• Cannot afford it • Don’t want to spend money on
an uncertain outcome • Don’t have the experience with
planning and executing TV media campaigns
Example | ProSiebenSat.1
What did Pro7 do?
[ How to seize opportunities ]
How to Play
OFFERING BUSINESS MODEL REVENUE MODEL
How to Play
Designing the New Venture
Example | ProSiebenSat.1
OFFERING BUSINESS MODEL REVENUE MODEL
Access to mediaMedia strategyMedia planningProduction
Target selectionSpot productionExecutionSpecialized expertiseShared services
Fixed Fee+ Revenue Share+ Equity
What did Pro7 do?
[ How to create value ]
How to Win
Fulfilling customers’ needs and making their
life easier
Offering your partners
advantages
Strategic Operational
Financial
How to Win
FIRMVALUE
CUSTOMER VALUE
ECOSYSTEMVALUE
Example | ProSiebenSat.1
• New revenue streams• Becoming independent
from existing customers• Building a portfolio of
strategic investments• Use insights gained for
traditional business
• Access to media• Risk-free• Low upfront
cash out• No need to deal
with media
Other investorsprofit from increasedcompany value
What did Pro7 do?
Cutting Edge Process
Analyse > Plan > Implement
Act
Learn
Design
1 2 3
Strategic InnovationTraditional Approach
Cutting Edge Process
InceptionEvolutionDiffusion
Fresh Mindset
Business Design Thinking
Human-centered Visual Thinking Active Iteration Co-creation &Collaboration
Holistic Perspective
Human-Centered Approach
MRA: talking about the people not just the process (empathy)
THDC personas? Session photo with big head?
Visual Thinking & Storytelling
Active Iteration
Co-Creation and Multi-Disciplinary Teams
Holistic Systems-Perspective
Example | Nine Inch Nails
DO. OR DO NOT. THERE IS NO TRY.
—YODA Jedi Master
Thank you.
QUESTIONS?
www. mural.co
www.theartofopportunity.net@artofopp#artofopp