webinar: select the right web cms in 2016
TRANSCRIPT
Tony Byrne Founder
Selecting the Right Web CMS in 2016
Exposing the real weaknesses and strengths of Digital Workplace and Digital Marketing technology products
Copyright © 2016 Real Story Group www.realstorygroup.com
RSG: A Different Kind of Analyst Firm
Analyze weaknesses and strengths of the tools....and vendors
Advise and mentor on successful technology selection
Benchmark your digital effectiveness
Copyright © 2016 Real Story Group www.realstorygroup.com
RSG Research Areas: Digital Workplace & Marketing Technologies
We are a buyer's advocate for enterprises looking to invest in digital transformation. We provide in-depth research analyzing weaknesses and strengths of technology and vendors.
Copyright © 2016 Real Story Group www.realstorygroup.com
One Way to Select a Vendor
GEEKS MYSTICS
LOSERS POSERS
h/t Martin White – intranetfocus.com
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Don’t let it come down to this....
Copyright © 2016 Real Story Group www.realstorygroup.com
Agenda
1. Complexity spectrum 2. Fragmented marketplace 3. Usability and Architecture 4. The wrong way to select 5. The right way to select
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Key Topics…
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Products vs. Platforms
Platforms Products
More Less
Costly Functionally Rich
Complex
Time to Deploy
Platforms: Developers can make custom applications Products: They do certain things well right away
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Where Complexity Fails…
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Source: realstorygroup.com/RealScore
Copyright © 2016 Real Story Group www.realstorygroup.com
Pla
tform
s
Pro
duct
s
Upper-Range Platforms
Mid-Range Platforms/
Mid-Range Products
Simpler Products
Legacy Platforms
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Complicated Rules / Targeting Engines
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Complicated UX
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The Case for Headless
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Key Issues • Content in Applications • Content in Channels • Content in Devices • Where Used? • Preview & Simulation? • Experience Syndication?
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Four Traditional Approaches to Evaluation
1.
2.
3.
4.
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Build (an interdisciplinary) Selection Team
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It’s all about “fit”
Scenario Fit
Technology Fit
Partner Fit
Value Fit
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Features and Functions in WCXM
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“Checklist RFPs”
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Testable Narratives
Part Science, Part Art….
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Testable process
Test via scenarios
in RFP
Test via custom demos
Test via head-to-
head pilots
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Whose Cloud?
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Copyright © 2016 Real Story Group www.realstorygroup.com
15 Years of Hard-hitting Research
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Real Story Group’s Web Content & Experience Management (Web CMS) research critically evaluates strengths and weaknesses of 36 WCM options. • Learn the real weaknesses of the
leading tools
• Avoid common pitfalls & negotiate a good price
• Download the reviews in minutes
-- get the right shortlist in hours
• Sample at www.realscore.com/Excerpt
Copyright © 2016 Real Story Group www.realstorygroup.com
Are You Ready?
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Source: realstorygroup.com/RealScore
Copyright © 2016 Real Story Group www.realstorygroup.com
Don’t let it come down to this....
Copyright © 2016 Real Story Group www.realstorygroup.com
Stay in Touch…
[email protected] www.linkedin.com/in/tonybyrne1
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