webinar online marketing for dummies
TRANSCRIPT
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ONLINE MARKETING FOR DUMMIES
CASSIE ROBERTS
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ABOUT US: HISTORY
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SAFFIRE CLIENTS
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SAFFIRE CLIENTS
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SAFFIRE CLIENTS
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SAFFIRE ASSOCIATION
PARTNERS
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OUR AGENDABuzz Words: I’ve maybe heard of that, but what the heck IS it?
Latest Trends in Online Marketing: Learn everything you need to know about online trends even if you made the choice not to use computers for the past 15 years.
Make it mobile: How can I make my online efforts reach people where they are?
Take Charge: Well give YOU the knowledge & power to help market your event online!
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Buzz words
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You don’t need to memorize this……there will not be a quiz.
Familiarize yourself with these terms—Use them in
conversation!
(wait for your kids to faint)
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Address designating the location of information on the web; includes a registered domain name.
URL (UNIFORM RESOURCE LOCATOR)
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URL VS. GOOGLE
SEARCH BOX
SEARCH BOX
URL
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RANGERS TICKETS
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RANGERS TICKETS
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The process of making a website search engine-friendly to improve ranking in search results.
SEO (SEARCH ENGINE
OPTIMIZATION)
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• Google Keywords• Google Description• Page Title• Get other sites (sponsors,
vendors, etc.) to link to yours
HOW DO YOU ACHIEVE SEO?
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SEO MANAGEMENT
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A storage of data so that future that reduces load time of pages• The Down Side: Can store
out of date site info
CACHE
SAFFIRE RECOMMENDATIONUse Shift+Control+Delete to clear your cache or
clear your cookies.
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LATEST TRENDS
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INTERNET WINS POPULARITY CONTEST
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WEBSITE• The MOST important
thing you should know about your event website is that you HAVE to be able to manage your content in REAL TIME.
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HOW DO YOU MANAGE YOUR
SITE?
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YOUR WEB GUY
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ONLINE TICKET SALES
80/20 rule• Approximately 80% of the tickets you
sell online will be redeemed• Offer 20% discount• Come out even
Free shipping or print at home• ESPECIALLY when cheap to ship
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TEXTING• Trends to a younger
audience• A great way to get out a
message to a bunch of people quickly
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TEXTING
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OTHER TRENDS
Overwhelmed?
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DON’T WORRYFrom the marketer’s standpoint, it’s much more effective to have a solid presence in one or two channels than it is to try to dominate every platform.
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FACEBOOKOver 1 BILLION monthly active usersOne in every seven humans on earth is an active Facebook userThe most important way to spend your social networking energyFacebook trends to know• People use it on mobile• People use it for photo sharing
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TWITTERHow many of you have a
Twitter account for your event?
How many of you have a personal Twitter account?
Don’t skip out on Twitter!
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TWITTERYour 2nd priority for social media530 million accounts340 million tweets a day1 million accounts added to Twitter every day
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WHY TWEET?Twitter is current on up-to-the minute important news and cultural happenings—Remember Blake Griffin!
Ramp up your publishing frequency, and make timely content the focus of your Twitter activities in order to satisfy information-hungry users.
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WHAT IS THIS?
#
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THE ART OF THE HASHTAG
People start including a hashtag when tweeting about a topic.
It becomes easier to find that topic in search.
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PINTERESTPinterest was the first site to get 10 million unique visitors in a month.
Pin event photos (and more) and invite your customers to follow your boards!
Not your highest priority, but do it! It’s fun!
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YOUTUBECustomers exposed to videos are 437% more likely to engage in your brand.
• Engagement = Purchases
SAFFIRE RECOMMENDATIONMake your videos raw and not too produced to help
customers identify with your brand.
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YOUTUBE• 3rd in your social media
priorities• 4 billion videos/day
viewed• 800 million unique users
visit YouTube each month• 44% of YouTube’s users
are aged between 12 & 34
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INSTAGRAM• Mainly for mobile• Known for image
“doctoring”• Trends younger• Ease of use lowers
barriers to content creation and helps fuel posts on other networks.
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1. CREATE AN ACCOUNT
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2. TAKE A PHOTO
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3. PICK A FILTER
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4. POST!
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FUN FACTS ABOUT INSTAGRAM
• Social media users plan to increase their use of Instagram at a rate higher than that of any other network.
• Also, 85% of Instagrammers use the platform at work, way above any other social media format.
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USE HASHTAGS ON INSTAGRAM TOO!
SAFFIRE RECOMMENDATIONUse the same hashtags that you use on twitter so
people (and you) have less to remember.
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MAKE IT MOBILE
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THE RISE OF MOBILE
Source: Morgan Stanley Research
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…AND OF TABLET
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MOBILE
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If you don’t have a mobile site…
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APP OR MOBILE SITE?
An-droid46%
Apple iPhone30%
BlackBerry24%
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APP OR MOBILE SITE?
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Customers use mobile search to shop.• 95% of all mobile searches are for
LOCAL products and services.
• 61% of all local searches result in a purchase.
WHY MOBILE?
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THE PERFECT STORM
Mobile PURCHASE+
LOCAL Search
MOBILE SUCCESS
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Take Charge!
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BUILD YOUR NETWORKS
SponsorsVendorsEntertainersVolunteersExhibitorsBoard members
SAFFIRE RECOMMENDATIONFollow people on a Tuesday morning;
there may be better chance they’ll follow you back.
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WHAT TO SEND OUT
Website changes/blog posts/email articlesTestimonialsPhotos/VideosNews of weird/human interest storiesContestsQuestions
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ANOTHER WAY TO GET INVOLVED
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FAIRS EVERYWHERE
1
2
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FAIRS EVERYWHERE
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FAIRS EVERYWHERE