[webinar] myths & realities of programmatic display

1 @EvBarocas @sjshingu#PI_Programmatic #digitalmarketing

Myths & Realities of Programmatic Display

Point it Digital Marketingwww.pointit.com 05.12.2015


Housekeeping Slide

Additional Q&A addressed and at the end of session

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#PI_Display#digitalmarketing

@EvBarocas @sjshingu

3


About Point It

Our Clients

Our Services


Today’s Presenters

Evan BarocasPoint It Digital MarketingSenior Account Manager - Display

About Presenter

Passionate about effective marketing, eight year stint in national politics,

and a deep knowledge of media planning and optimization.

@EvBarocas

Sherveen ShinguPoint It Digital MarketingAd Operations Manager

About Presenter

Digital marketing specialist and analytics practitioner. Blends SEM, Analytics

and programmatic display to achieve client goals

@sjshingu

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Benefit #1

The right message, to the right people at the right time for

the right price.

Benefit #2

New customers need to come from

somewhere. Fill up your funnel with your

best customers.

Why Programmatic Ad Buying?


Agenda

1

2

3

Definitions

The Ecosystem

The Myths & Realities

4 Questions & Answers


1.Definitions


A few definitions:

In plain English:Programmatic buying is a method of cost

effectively connecting an advertiser with a desired user

while they are browsing the internet.



• Inventory Source: Where we are serving the impression: Desktop, Mobile, Social, Video

• Remanent Inventory: A publisher's leftover inventory. Typically, this is leftover from a direct buy and publishers push the remnant inventory to Real Time Bidding (RTB) platforms (or exchanges).

Inventory

Definition – Part 1


• DSP: Demand-side is also another way of saying Advertiser-side or buy-side. An Advertiser-side platform automates media buying across multiple sources with unified targeting, data, optimization and reporting.

• SSP:A technology platform with the single mission of enabling publishers to manage their ad impression inventory and maximize revenue from digital media.

Platforms



• Ad Exchange: Technology platforms for buying and selling online ad impressions. Exchanges represent organizations beyond ad networks as defined by the Interactive Advertising Bureau (IAB).

• Ad Network: A company that connects websites that want to host ads (i.e., Publishers) with advertisers who want to run ads. See Also: Ad Exchange

• Real Time Bidding (RTB): A dynamic bidding methodology for remnant inventory where impressions are bidded on in real time.

Exchanges & Bidding



2. The Ecosystem


The Ecosystem


Why an Agency?

• Cost• Transparency


• Expertise• Service


2.The Myths and Realities

17 @EvBarocas @sjshingu#PI_Programmatic #digitalmarketing 17

It’s the same bang for your buck as the Google Display Network

MYTH:


for your buck as the Google Display

Network

It’s too expensive to run those types of campaigns

MYTH:

19 @EvBarocas @sjshingu#PI_Programmatic #digitalmarketing 19

Isn’t programmatic ad buying justbanner ads?

MYTH:


Conclusion

• Feed the funnel

• Programmatic helps Search –Search helps programmatic

• Have an insider guide you through the complexities and help you maximize performance

Just remember…

100%of Point It clients that try

programmatic ad buying, KEEP USING programmatic

ad buying.


Questions?

Fun & Profit with Dynamic Ads

May 20th @ 11:00am

Register atpointit.co/dynamicads

A link to view a recorded version of the webinar will be emailed within 48 hours!

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