webinar: metadata enrichment in publishing

41
Metadata Enrichment in Publishing: Boosting Productivity and Increasing User Engagement Ontotext webinar series – 29 th of October 2015 11am ET | 10am CT |8am PT | 1500 UTC

Upload: ontotext

Post on 08-Apr-2017

825 views

Category:

Technology


0 download

TRANSCRIPT

Page 1: Webinar: Metadata Enrichment in Publishing

Metadata Enrichment in Publishing: Boosting Productivity and Increasing User Engagement

Ontotext webinar series – 29th of October 201511am ET | 10am CT |8am PT | 1500 UTC

Page 2: Webinar: Metadata Enrichment in Publishing

Metadata Enrichment in Publishing #2

Agenda

• Company info• Metadata challenges• Ontotext approach to metadata enrichment – Dr. Georgiev• Live demos• Wrap up + QnA

Oct 2015

Page 3: Webinar: Metadata Enrichment in Publishing

Metadata Enrichment in Publishing #3

Company essentials

• One-stop shop for semantic technology− Text Analytics + Content Enrichment + Search + Graph Database Engine− Over 400 person-years in R&D

• Started in year 2000− As R&D lab within Sirma – the biggest Bulgarian software company

• Got spun-off and took VC investment in 2008 • 70 staff, growing revenue, profitable

− HQ in Sofia, Bulgaria, offices in London and NYC

Oct 2015

Page 4: Webinar: Metadata Enrichment in Publishing

Metadata Enrichment in Publishing #4

Company essentials

Why? enable better search, analytics and content delivery

What? data and content management technology

How? semantic analysis of text, NoSQL graph database

Best for: content publishing and information discovery

Oct 2015

Page 5: Webinar: Metadata Enrichment in Publishing

Metadata Enrichment in Publishing #5

Clients (selection)

Oct 2015

Major financial Information agency

Major business and legalInformation agency

Page 6: Webinar: Metadata Enrichment in Publishing

Metadata Enrichment in Publishing #6

What others are saying about metadata…

• "Metadata Matters" Bloomberg white paper, 2014“Metadata was once purely the domain of the tech team, today it affects everyone in a media and

publishing organizations—from editorial team members to business leaders."

• John O'Donovan, Former CTO of Financial Times"Everyone forgets about metadata. All your assets are useless to you unless you have metadata –

your archive is full of stuff that is of no value because you can’t find it and don’t know what it’s about.”

• A manifesto on metadata, Thad McllroyThe only way to make publishing's great content discoverable, is "via rich metadata linked into smart

search systems."

Oct 2015

Page 7: Webinar: Metadata Enrichment in Publishing

Metadata Enrichment in Publishing #7

Types of metadata

• Structural metadata • Technical metadata• Descriptive metadata• Administrative metadata• Rights metadata• Commercial metadata

Oct 2015

Page 8: Webinar: Metadata Enrichment in Publishing

Metadata Enrichment in Publishing #8

Technical metadata

• Examples of enrichment of technical metadata

“Tagasauris saw the potential for a semantic engine like GraphDB to add value and intelligence to their tagging services.”

Oct 2015

Page 9: Webinar: Metadata Enrichment in Publishing

Metadata Enrichment in Publishing #9

Descriptive metadata

• Examples of enrichment of descriptive metadata

“With semantic metadata you can describe your content in terms of the locations, people, organizations, brands, etc that the content is about.”

Oct 2015

Page 10: Webinar: Metadata Enrichment in Publishing

Metadata Enrichment in Publishing #10

The risk of being negligent to your metadata

“The failure to adequately account for each type of metadata can affect a publishing company’s ability to efficiently create, store, find, access and publish content of all types!”

"Metadata Matters" Bloomberg white paper, 2014

Oct 2015

Page 11: Webinar: Metadata Enrichment in Publishing

Metadata Enrichment in Publishing #11

Why do we need to care more about metadata?

•Мetadata drives content organization, workflow optimization and automation

• It’s economically smarter to tie assets together throughout the supply chain with metadata

Oct 2015

Page 12: Webinar: Metadata Enrichment in Publishing

Metadata Enrichment in Publishing #12

Typical publishing workflow

Oct 2015

Page 13: Webinar: Metadata Enrichment in Publishing

Metadata Enrichment in Publishing #13

Semantic publishing workflow

Oct 2015

Page 14: Webinar: Metadata Enrichment in Publishing

Metadata Enrichment in Publishing #14

Why do we need to care more about metadata?

•A strong metadata system can power centralized searches, helping find assets across data silos

• If an asset can be easily found, it can be reused and repurposed more easily

Oct 2015

Page 15: Webinar: Metadata Enrichment in Publishing

Metadata Enrichment in Publishing #15

Easily discover all your content assets

Oct 2015

Page 16: Webinar: Metadata Enrichment in Publishing

Metadata Enrichment in Publishing #16

Metadata can empower automation

• Many publishers still rely on big teams of editors to manage their digital offerings while at the same time

• A single editor could aggregate all content that relates to particular topic and with appropriate metadata tagging that could happen automatically

Oct 2015

Page 17: Webinar: Metadata Enrichment in Publishing

Metadata Enrichment in Publishing #17

Use case: BBC

• Goals− Create a dynamic semantic publishing

platform that assembles web pages on-the-fly using a variety of data sources

− Deliver highly relevant data to web site visitors with sub-second response

• Challenges− BBC journalists author and publish

content which is then statistically rendered. The costs and time to do this were high

− Diverse content was difficult to navigate, content re-use was not flexible

Oct 2015

"The goal is to be able to more easily and accurately aggregate content, find it and share it across many sources. From these simple relationships and building blocks you can dynamically build up incredibly rich sites and navigation on any platform."

John O’Donovan, Chief Technical Architect, BBC

Page 18: Webinar: Metadata Enrichment in Publishing

Metadata Enrichment in Publishing #18

Metadata can greatly enhance discoverability

• United metadata across multiple data silos can provide a universal search solution for editors looking for specific content – internal usage and search

• Publishers need to take full advantage of traffic from search to better expose and potentially monetize their content

Oct 2015

Page 19: Webinar: Metadata Enrichment in Publishing

Metadata Enrichment in Publishing #19

Use case: EuroMoney

Oct 2015

• Goals− Create a horizontal platform to

serve 100 different publications

− Platform which would include the latest authoring, storing, and delivery technologies including, semantic annotation, search and a triple store repository

• Challenges− Multiple domains covered

− Sophisticated content analytics including relation, template and scenario extraction

Page 20: Webinar: Metadata Enrichment in Publishing

Metadata Enrichment in Publishing #20

Metadata can drive user engagement

•Recommendation engines also rely on metadata to suggest content to users

•So, ultimately, the better structured and more accurate the metadata, the more likely recommended content to be highly relevant

Oct 2015

Page 21: Webinar: Metadata Enrichment in Publishing

Metadata Enrichment in Publishing #21

Use case: Financial Times

Oct 2015

• Goals− Create a horizontal platform for both

data and content based on semantics and serve all functionality through this platform

• Challenges− Critical part of FT.COM

− Personalized recommendation based on user behavior and semantic context (Related Reads)

Page 22: Webinar: Metadata Enrichment in Publishing

Metadata Enrichment in Publishing #22

Ontotext value proposition

• Make Text and Data Tango Together!− Today there is an artificial divide between text and data − Semantic technology removes the divide and brings them together

• We interlink text and data to unveil their meaning− Large knowledge graphs help text-mining!− Interlinking text and data allows us to add context and meaning to both

• We deliver unmatched search and exploration− Across all sorts of data and at a fraction of the cost of alternative approaches

Oct 2015

Page 23: Webinar: Metadata Enrichment in Publishing

Metadata Enrichment in Publishing #23

ONTOTEXT Technology:Analyzing Text

Oct 2015

• Full spectrum of NLP capabilities

• Semantic indexing− Tag references with entity IDs

− Generate semantic metadata descriptions of documents

− Store metadata in GraphDB

Page 24: Webinar: Metadata Enrichment in Publishing

Metadata Enrichment in Publishing #24

ONTOTEXT Technology:Interlinking Text and Data

Oct 2015

• Use large knowledge graphs for text analysis

• Semantic annotation and search− Combine structured database queries

with full-text search and inference We make sense of text and data by linking and interpreting them together

Page 25: Webinar: Metadata Enrichment in Publishing

Methodology

Oct 2015Metadata Enrichment in Publishing 25

Page 26: Webinar: Metadata Enrichment in Publishing

Methodology

Oct 2015Metadata Enrichment in Publishing 26

Page 27: Webinar: Metadata Enrichment in Publishing

27

Methodology

Oct 2015Metadata Enrichment in Publishing

Page 28: Webinar: Metadata Enrichment in Publishing

Example KB for 50 daily publications

Oct 2015Metadata Enrichment in Publishing 28

Page 29: Webinar: Metadata Enrichment in Publishing

29

Methodology

Oct 2015Metadata Enrichment in Publishing

Page 30: Webinar: Metadata Enrichment in Publishing

Design of Machine Learning Pipeline

Oct 2015Metadata Enrichment in Publishing 30

Page 31: Webinar: Metadata Enrichment in Publishing

Continuous Adaptation

Oct 2015Metadata Enrichment in Publishing #31

Page 32: Webinar: Metadata Enrichment in Publishing

Metadata Enrichment in Publishing #32

Examples: Semantic Content Enrichment

Oct 2015

Page 33: Webinar: Metadata Enrichment in Publishing

Metadata Enrichment in Publishing #33

Examples: Semantic Content Enrichment (live)

Oct 2015

Page 34: Webinar: Metadata Enrichment in Publishing

Metadata Enrichment in Publishing #34

Examples: Faceted Search-Co-occurrence (live)

Oct 2015

Page 35: Webinar: Metadata Enrichment in Publishing

Metadata Enrichment in Publishing #35

Examples: Key Entities & Trends (live)

Oct 2015

Page 36: Webinar: Metadata Enrichment in Publishing

Metadata Enrichment in Publishing #36

Proven in Publishing and Other Sectors

• Application: Content production and delivery− Helping for: authoring, enrichment, presentation, re-purposing, personalized recommendation

• Application: Information discovery − Powerful semantic enterprise search for applications like regulation compliance and drug safety

• Valuable collection of use cases: 10+ high-profile projects− Business news: FT, Bloomberg, Euromoney

− Scientific publishing: John Willie & Sons, Oxford University Press, IET

− Media & content publishers: BBC, DK, Getty, Disney, ...

Oct 2015

Page 37: Webinar: Metadata Enrichment in Publishing

Metadata Enrichment in Publishing #37

Semantic News Publishing Solution

Oct 2015

• They have tons of great content− That is expensive to manage and reuse

• But struggle to engage readers− Hard to compete with social networks and

other online and mobile channels

• Solved by Ontotext− Dynamic topic aggregation & feed generation

− Personalized recommendations

Page 38: Webinar: Metadata Enrichment in Publishing

Metadata Enrichment in Publishing #38

Scientific Publishing Solution

Oct 2015

• They have tons of legacy static content− That is expensive to manage and reuse

• And struggle to monetize their content− Hard to compete with platforms

providers and open access resources

• Solved by Ontotext− Smarter search and recommendations− Taxonomy, Thesauri, Vocabulary

enrichment− Dynamic content aggregation

Page 39: Webinar: Metadata Enrichment in Publishing

Metadata Enrichment in Publishing #39

Personalized Learning Solution

Oct 2015

• They have tons of static content− That is expensive to manage and reuse

• And struggle to engage learners and educators− Hard to compete with the ed-tech companies and free e-

learning resources

• Solved by Ontotext− Mapping of learning resources to curricula

− Dynamic content aggregation

− Personalized learning

Page 40: Webinar: Metadata Enrichment in Publishing

Metadata Enrichment in Publishing #40

Wrap up

• Unique Technology Portfolio− Top notch RDF graph database and text-mining− One-stop shop for content enrichment and metadata management

• End-to-end solution for Media and Publishing− Authoring, curation and publishing through adaptive text-mining

• Proven to Deliver – we run FT.COM and BBC.CO.UK/SPORT

• Stable, Sustainable and Growing Company

Oct 2015

Page 41: Webinar: Metadata Enrichment in Publishing

Metadata Enrichment in Publishing #41

Thank you!Experience the technology with NOW: Semantic News Portal

http://now.ontotext.com

Try out our Semantic tagging servicehttp://tag.ontotext.com

Learn more at our website or simply get in touch [email protected], @ontotext

Oct 2015