[webinar july 2011] getting social with magento enterprise
TRANSCRIPT
July Webinar | Getting Social with MagentoJuly 2011
ABOUT ETHAN GIFFIN
With over a decade of industry experience in eCommerce,
SEO and the dynamic technologies that drive them Ethan
Giffin founded Groove Commerce to be a boutique web
agency that provides enterprise class service for online
retailers.
This blend of industry and agency experience has made Ethan
a sought after speaker and panelist at top events including:
Internet Retailer, eTail, Search Engine Strategies (SES), SMX,
American Marketing Association, PubCon and Ad:Tech.
Currently, as CEO Ethan is leading the charge as an Award
Winning Magento partner.
Ethan E. GiffinCEO & Founder
[email protected]: @Opie
July 2011 July Webinar | Getting Social with Magento
Social Media Expert?10,000 Hours…(That’s 40 solid hours a week for 5 years)
Social Media
Social Commerce
User Generated Content
Authenticity
Synergy
Blah, Blah, Blah…
But there’s Gold Beneath the Buzz!
July 2011 July Webinar | Getting Social with Magento
LET’S START WITH THE BUZZWORDS
July Webinar | Getting Social with Magento
93% of people active online fully expect companies to be present in social spaces and be willing to have a conversation with them.
• 4 of the top 7 highest-traffic websites (Facebook, YouTube, Wikipedia, and Blogger) are social media websites
• More than half of all people in the U.S. over 12 have set up a social media profile
• Twitter now has 200+ million users and is adding 300,000 a day
• Two-thirds of the global internet population visit social networks — Nielson, Global Faces and Network Places
July 2011
SOCIAL MEDIA STATS
Source: http://www.expansionplus.com/
July Webinar | Getting Social with Magento
67% of shoppers spend more after recommendations from an online community of friends. (Internet Retailer, September 2009)
53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product. (ROI Research for Performance, June 2010)
Half of the top 25 retailers have integrated Facebook into their own sites, as have 17 of 25 fastest-growing retailers. (Facebook)
July 2011
SOCIAL MEDIA AND ECOMMERCE
July 2011 July Webinar | Getting Social with Magento
SO HOW CAN IT HELP YOU? (AKA DA GOLD)
Confidence
EngagementSEO
Youtube
Twitter / Google+1 / LinkedIn
User Generated Content
Social Commerce/Shopping
Easy Ways to Engage
Extensions to Check Out
July 2011 July Webinar | Getting Social with Magento
WHAT WE’RE COVERING
According to Facebook, people who click the “Like” button on external sites have 2.4x the number of friends than the average Facebook user, and click on 5.3x more external links, so ensuring you connect with these word-of-mouth advocates is not just a nice-to-have, it’s a must-have.
July 2011 July Webinar | Getting Social with Magento
THE POWER OF “LIKE”
Source: http://www.expansionplus.com/
July 2011 July Webinar | Getting Social with Magento
ASK FOR PRODUCT REVIEWS
Magento Out of the Box Reviews Aheadworks Advanced Email
Searchspring – Catalog Integration• http://www.searchspring.net/
Aheadworks – Facebook Signon/Social Links• http://ecommerce.aheadworks.com
Magentweet – Twitter Widget• http://www.magentweet.com/
Iceberg Commerce - Youtube Gallery• http://icebergcommerce.com
TurnTo - Social Help/Feedback• http://www.turntonetworks.com/
July 2011 July Webinar | Getting Social with Magento
EXTENSIONS TO CHECKOUT
July 2011 July Webinar | Getting Social with Magento
JOIN US!
Topic: Preparing your Magento Site for Holiday Shopping
Date: August 25th
Time: 2:00 EST / 11:00 PDT
Register: www.groovecommerce.com/webinar-august
July Webinar | Getting Social with MagentoJuly 2011
ABOUT GROOVE COMMERCE
Our goal is to bridge the gap between marketing
and technology and deliver a user-friendly, high
converting product to each one of our clients.
Services include:
• eCommerce Website Design• Magento Development & Integration• Social Media Marketing• Pay Per Click (PPC) Management• Search Engine Optimization (SEO)• eCommerce Site Analysis• Conversion Consulting
2400 Boston Street, Suite 320, Baltimore, Maryland 21224
www.groovecommerce.com800.564.9826@GrooveCommerce