webinar: how to increase donations through your website (chris cocroft, macmillan)
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TRANSCRIPT
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How to increase donations through your website
Chris Cocroft
Digital Project Manager
Macmillan Cancer Support
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Website content
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Brand identityHow you look and how you talk
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Brand identityHow you look and how you talk
Logo
Typography
Colours
Silhouettes
Photography
For more information go to:be.macmillan.org.uk/aboutourbrand
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Brand identityWriting style and tone of voice
Driven
Universal
Active
Straightforward
For more information go to:be.macmillan.org.uk/aboutourbrand
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About usWho we are and what we do
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About usHow we spend our money
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Donate call to actionWebsite header
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DonationsDifferent ways of donating
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DonationsDonating offline
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Other optionsEnewsletter sign up
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Donate asksFocus on benefits to supporter
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Donate asksMake them timely and relevant
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Donate askslnclude in different user journeys
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Donate askslnclude in different user journeys
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Donation forms
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Donation formsKeep them simple
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Donation formsCampaign-specific content
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Donation formsSafe and secure
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User testing and surveysFind out what your supporters think
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Saying thank you
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Thank you pageShow your appreciation
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Thank you pageSocial media share options
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Thank you pageFurther calls to action
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Web analytics
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Web analyticsTrack your website usage
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Web analyticsWhat can I track?
Number of unique visitors
Traffic sources
(eg. other websites / direct / search engines )
Bounce rates
Drop off rates
For more information about what you can track go to: www.google.com/analytics
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