webinar: gis and bi with open source
DESCRIPTION
Presentation supporting the webinar, delivered by Andrea Gioia on 25th May 2010 within SpagoWorld Webinar Center.TRANSCRIPT
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Open Source
Business Intelligence
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Location Intelligencewhen Business Intelligence
meets Cartography
Andrea Gioia ([email protected])
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Agenda
Location Intelligence
• What is LI?
• Internal & external barriers
• Internal & external drivers
• Who is it for?
Location Intelligence in SpagoBI
• What we want
• What we do
• Where we are going
DEMO
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Definition
Location Intelligence is the capacity tocombining spatial data with other business data in order to gain critical insights, make better decisions and optimize important processes and applications
Source: http://en.wikipedia.org/wiki/Thematic_map
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Thematic maps
Thematic maps are maps that tell a storyabout a place more than merely describe where something is located in space
Source: From Place to Space: The Psychological Achievement in Thematic Mapping, Barbara Petchenik. 1979 -American Cartographer 1 Barbara Petchenik (1979).
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An old idea (1) …
Dr. John Snow, Physician
1852Cholera Map
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An old idea (2) …
Charles Joseph Minard, Engineer
1869Napoleon’s Russian Campaign 1812
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… in a new context
Location Intelligence
GIS
visualization
spatial analysis
workflow management
information dissemination
data management
BI
visualization & distribution
data analysis
OLAP
metadata management
data integration
Spatial Data
vector data
raster data
Business Data
DWH
ODS
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Two worlds coming together
Location Intelligence
GIS
visualization
spatial analysis
workflow management
information dissemination
data management
BI
visualization & distribution
data analysis
OLAP
metadata management
data integration
Spatial Data
vector data
raster data
Business Data
DWH
ODS
?
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Internal Integration barriers
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Strategic barriers: cooperation vs competition
It’s not easy to balance
cooperation at the technology level
and
competition at the market level
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Cultural barriers: ignorance & misperceptions
BI folks usually overestimate
complexity of GIS
GIS folks usually underestimate
complexity of BI
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External adoption barriers
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Perception barriers: tactical vs strategic buying
• High perceived TCO
• No dedicated budget
• Other analytical priorities
• Difficult change management
• Internal skills shortage
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External drivers
Growing awareness of location-enabled services
The availability of high-quality,
current and complete data
The rise of web services as a
better-faster-cheaperdeployment model
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Internal drivers
Better business decisions
“Everything is related to everything
else, but near things are more related
than distant things”
First law of geography - Waldo Tobler
Spatial data are pervasive
“80% of all data stored in corporate
databases have a spatial component”
An introduction to GIS: linking maps to databases -
Franklin&Al.
Valorize a dormient asset
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Technical architectures
Geo DWH
Bridge
Cataloguein
teg
ratio
n
co
sts
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Catalogue
BI Only GIS Only
DWH
GIS
Static map
catalogue
DWH
GIS
load
load
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Bridge
DWH GIS
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GeoDWH
Geo DWH
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Who is it for?
?
Entity Authentication
� fraud detection
� risk profiling and scoring
� advanced analytics
Sustainable Compliance
� risk assessment
� improved monitoring
� compliance auditing & reporting
Operations
� customer serviceability
� cost avoidance
� network planning
Information Integration
� improved data integrity
� a “one client view”
� reducing cascading errors
Marketing Services
� property-level campaigns
� neighborhood context
� repeat marketing tracking
Customer Service
� pre-sales qualification
� dispatch efficiencies
� multi-product eligibility
Address Management
� address validation
� data cleansing
� data maintenance
Portfolio Analysis
� predictive analytics
� pricing and loss reserving
� assessing policy saturation
Marketing
� micro-marketing
� assessing penetration levels
� identifying competitive threats
Government
&
Services
Insurance
&
Finance
Communications
&
Media
And much more: industry, retailer, real estate, utility,
transportation …
Who is it not for?
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… even for mass market?
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Yes, but …
… there’s no a killer app. yet
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Examples (1)
Source: http://www.zoocasa.com/
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Examples (2)
Source: http://sanfrancisco.crimespotting.org/
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Examples (3)
Source: http://www.istat.it/popolazione/graficidinamici/census/index.html
I’m here :)
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What we want: SpagoBI LI strategy
� Improve the coordination effort in the Location Intelligence area
� Disseminate BI knowledge in GIS world and vice-versa
� Promote a standard based integration between Business Intelligence Suites and Geographical Systems
� Strengthen connections between OSBI & OS-GIS communities
� Foster OS Location intelligence enterprise adoption
Break internal and external LI adoption barriers
through
integration & evangelization
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What we do: SpagoBI LI Engines
GeoEngineArchitecture: Catalogue
Main functionalities
map’s internal repository
map thematization (choropleth)
layers management
multi KPI management
on-the-fly KPI re-aggregation
inline chart
data detail view
cross navigation
map navigation controls
map print & exportation
save map analysis state
Geo Report Engine
Architecture: Bridge, GeoDWH
Main Functionalities:
integration with external GIS (WMF & WFS)
map thematization (choropleth & proportional)
advanced layers management
multi KPI management
on-the-fly KPI re-aggregation
inline cross navigation (popup)
data detail view
standard cross navigation (new win)
advanced map navigation controls
map print & exportation
save map analysis state
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GeoEngine
SVG MapCatalogue
DWH
GeoEngine
SQL, MDX
Custom WS
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GeoReportEngine
DWH
GeoReportEngine
GIS
SQL, MDX
WMS, WFS
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Where we are going: SpagoBI LI roadmap
New functionalities:
• Geo dashboards
• Inline filters
• Spatial OLAP
• New thematizations
• Multivariate Geo analysis
• 4D Geo analysis (space + time)
• …
New initiatives:
• Blog
• GeoBI
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GeoBI Inititative
� What? Open community focused on Open Source LI
� When? First half of June
� Why? To foster the pervasive adoption of Location Intelligence through open sourcesoftware.
� Who? SpagoWorld, INOVA, …
� How?
� Creating a new value proposition
� Respecting the separation of concerns
� Making incremental growth easy
� Lowering TCO
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With whom: the partnership with INOVA
� INOVA is an Italian IT enterprise,
focused on the realization of on-line
and off-line information systems
� INOVA have strong knowledge in the
BI and GIS domains.
� INOVA manages the OS project
GeoReport, which is the heart of the
new SpagoBI GeoReportEngine
� INOVA and SpagoBI work together to
accelerate the enterprise adoption of
Location Intelligence solutions
Links
http://www.inovaos.it
http://www.geobi.org
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Online DEMO
http://spagobi.eng.it/SpagoBI
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Offline DEMO
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DEMO: Sales Director
SalesDirector
Login
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DEMO: Sales Director
SalesDirector
Analytical documents
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DEMO: Sales Director
SalesDirector
Analytical documents“Sales by area”
NOTE: Sales Director. Thanks to his role, he can freely decide on which area the analysis has to be focused.
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DEMO: Sales Director
SalesDirector
Analytical documents“Sales by area”
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DEMO: Sales Director
SalesDirector
Analytical documents“Sales by area”
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DEMO: Sales Director
SalesDirector
Analytical documents“Sales by area”
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DEMO: Sales Managers
SalesManagers
Login
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DEMO: Sales Managers
SalesManagers
Analytical documents“Sales by city”
NOTA: Sales Manager with responsibility for the North area. Because of his role, he cannot freely decide on which area the analysis has to be focused.
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DEMO: Sales Managers
SalesManagers
Analytical documents“Sales by city”
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DEMO: Sales Managers
SalesManagers
Analytical documents“Sales by city”
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DEMO: Sales Managers
SalesManagers
Analytical documents“Sales by city”
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Q&A
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Thanks
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Links
www.slideshare.net
/spagoworld
www.spagobi.org
www.spagoworld.org
/blog
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Licence
Attribution-NonCommercial-ShareAlike
Source: http://creativecommons.org/licenses/by-nc-sa/3.0/