[webinar] from ideas to assets: common investor pitfalls with intellectual property and how to avoid...
Post on 14-Sep-2014
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Join Zack Miller, Head of the Investor Community at OurCrowd, and Heidi Brun, leading patent attorney and Joint Head of the Patent Department at Eitan, Mehulal & Sadot, as they discuss the importance of understanding the fundamentals of intellectual property rights in order to make informed investment decisions. Join us to learn about: The various types of Intellectual Property (IP) and how they work Why it is important for investors to read patents Techniques for valuing intellectual property and how investors can do their own ownership research Management, strategizing and budgeting of patent portfolios for companies at different stages of developmentTRANSCRIPT
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Common Investor Pitfalls with Intellectual Property
and how to avoid them
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Your hostsHeidi BrunJoint Head of Patent Department Eitan, Mehulal & Sadot
Zack MillerPartner, Investor Community OurCrowd
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Many types of Intellectual Property (IP)
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Many types of IP• Patents
• Trademarks
• Designs
• Copyrights
• Trade Secrets
Different types of companies have different
IP needs
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Many types of IP
Trade Secret vs. Patent
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Due Diligence
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Due Diligence• Ownership
• Technology
• Claims
• Where filed
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Ownership Issues• Company ownership vs. inventors
• Employees vs. contractors (particularly for software)
• Inventor’s willingness to sign assignments
• Patent laws in various countries vs. US law
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Ownership Research• Online at various patent
offices
• Search via company name, inventor names
• http://assignments.uspto.gov/assignments/q?db=pat
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Ownership Research
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Ownership Research
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Technology
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Technology• Is it brand-new tech? Or, improvement of a
successful one?
• Does the company have a new take on an old idea?
• How do the claims compare to the product? Are they on only a small part of the product? If so, is this still good?
• What claims/patents do competitors have?
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Big vs. small inventions
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Big vs. small inventions• Startups concentrate on their BIG inventions
• Do they have other good (smaller) ideas hiding in the patent applications?
• Don’t always claim what can be claimed — applications may have valuable inventions described in applications that haven’t been claimed
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Large number of applications/patents
• Is this good? Does it mean that the company is innovative?
• Yes — the company has many ideas
• No — the company is good at defining its one invention in many ways (which may be good…)
• Remember: Some startups write patents knowing investors don’t read them
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Technology Research I• Patentability search — Google Patents:
Advanced Search
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Technology Research I
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Technology Research II• Proviso 1 — any patents found, have to be provided to
USPTO, ILPTO
• Proviso 2 — patents found in search may have broad claims that company’s products may infringe. Need to deal.
• Need to decide for yourself if:
• current claims will issue
• current claims are useful to the company
• current claims are useful to your plans for the company
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Patent Portfolios
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Patent Portfolios I• Multiple inventions
• Filings in multiple countries
• US only or around the world?
• US investors have a bias to US filings
• On the other hand — the company may file in many countries
• without realising the huge maintenance cost
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Patent Portfolios II
• When money runs tight, a startup won’t keep up its patent portfolio
• Investors may have to jump in to keep rights active
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Patent Portfolios Research
• Search in Espacenet, Dialog, Thomson-Reuters etc. for patent families
• Check status and any close dates — will the company be able to keep applications alive
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Patent Portfolios Research
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Patent Portfolios Research
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Patent Portfolios Research
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Property
• Patents have value which outlives the company
• Patents have a market
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Heidi M Brun
Eitan, Mehulal & Sadot +972-2-633-5021 +972-9-972-6000 [email protected] www.ems-legal.com
Zack Miller
OurCrowd +972-2-636-9000 +1-914-617-1026 [email protected] www.ourcrowd.com
Thanks for joining us!