webinar: efolder expert series: bdr pain relief with lloyd wolf
DESCRIPTION
The math is simple: to keep BDR margins high, keep costs low. But how?eFolder partner and BDR expert Lloyd Wolf breaks down the critical components of a highly reliable and low cost BDR solution.TRANSCRIPT
BDR Pain Relief: Five Ways to Reduce Your BDR Support Costs
Ted HulsyVP of Marketing, [email protected]
Lloyd WolfCEO, Wolf Consultingwww.WolfConsulting.com
© 2012 eFolder, Inc. All Right Reserved.2
Agenda
• Introduction• Overview: What is BDR?• Partner Expert:
– Five ways to reduce BDR support costs
• Q&A
© 2012 eFolder, Inc. All Rights Reserved.3
Cloud protection for site-wide disasters
Business Continuity Needs Today
Data protection from everyday disasters
Fast recovery to keep organizations productive and thriving
© 2012 eFolder, Inc. All Rights Reserved.4
What is BDR?
eFolder Storage Cloud
Image backup
BDR applianceOn-site virtualization
Users
Productionservers
Disaster recovery options 1. Download 2. Disk shipment
eFolder Continuity Cloud3. Emergency in the cloud
virtualization and recovery
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Partner Expert: Lloyd Wolf
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Keeping Operating Costs Low
Capability eFolder Vendor X
Flexibility for small businesses Always current software components Silent data corruption prevention Exchange granular recovery Continuous partner listening and innovation
© 2012 eFolder, Inc. All Rights Reserved.7
Flexible Deployments for Small Biz
eFolder Storage Cloud
eFolder ShadowProtect Backup
Image backup
Productionserver
Key software tools
Pricing:• $25 per server/mo.• $40 per site (150 GB included)• $0.30-$0.20 per GB additional
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Always Current Software Components
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Silent Data Corruption Prevention
eFolder Storage Cloud
eFolder BDR
Image backup
BDR applianceOn-site virtualization
Users
Productionservers
Disaster recovery options 1. Download 2. Disk shipment
eFolder Continuity Cloud3. Emergency in the cloud
virtualization and recovery
checksums
digital signatures
proactive repair
Silent Data Corruption Prevention
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Exchange Granular Recovery
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Listening and Innovating
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eFolder Storage Cloud
eFolder BDR
Image backup
BDR applianceOn-site virtualization
Users
Productionservers
Disaster recovery options 1. Download 2. Disk shipment
eFolder Continuity Cloud3. Emergency in the cloud
virtualization and recovery
Available late Feb 2012
© 2012 eFolder, Inc. All Rights Reserved.12
Introducing eFolder BDR
• Key features:– Backup:
• Intelligent software for image-based backup, protecting the data and the complete system configuration
• eFolder BDR appliance for local image backup • eFolder Storage Cloud for cloud backup
– Disaster Recovery:• Recover in minutes, not hours• Recover on the appliance, with on-site virtualization• Recover from the cloud via download or drive shipment• Recover in the cloud, with off-site virtualization in the
eFolder Continuity Cloud
© 2012 eFolder, Inc. All Rights Reserved.13
eFolder BDR: How it Works
eFolder Storage Cloud
eFolder BDR
Image backup
BDR applianceOn-site virtualization
Users
Productionservers
Disaster recovery options 1. Download 2. Disk shipment
eFolder Continuity Cloud3. Emergency in the cloud
virtualization and recovery
© 2012 eFolder, Inc. All Rights Reserved.14
Partner Pricing
Please call eFolder for partner wholesale pricing details:
800-352-0248www.efolder.net/join
© 2012 eFolder, Inc. All Rights Reserved.15
eFolder Competitive Advantages
• Leverage the power of the cloud• Manage the migration from
on-premises to cloud servicesAdapt
• Your own service offerings• Your own pricing• Your own branding
Differentiate
• Predictable, monthly revenue streams• Low operating costs• Consistent margins and cash flow
Thrive
© 2011 eFolder, Inc. All Right Reserved.16
Contact Us
Phone: 800-352-0248Email: [email protected]: efolder.netBlog: efolder.net/blog/
Twitter: twitter.com/eFolder
Q&A
Appendix
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Client Features
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Partner Features
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Deployment Scenario: Cross-site Replication
eFolder Storage Cloud
Client Location 1
Image backup
BDR applianceOn-site virtualization
Productionservers
Client Location 2
Image backupBDR appliance
On-site virtualizationProduction
servers
Image replication
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Deployment Scenario: Many-to-one Replication
Partner PrivateCloud
Client 1
Image replication
BDR applianceOn-site virtualization
Productionservers
Client 2
Image replication
BDR applianceOn-site virtualization
Productionservers
High capacity BDR
Client 3
Image replication
BDR applianceOn-site virtualization
Productionservers
© 2012 eFolder, Inc. All Rights Reserved.23
Deployment Scenario: Build Your Own BDR
eFolder Storage Cloud
Build Your Own BDR
Third party server
Image backup
Productionservers
Key software tools
© 2012 eFolder, Inc. All Right Reserved.24
Partner Pricing Models
• K.I.S.S. Markup Model– Targets 60%+ recurring gross margin– Charge upfront for appliance/install– 3x wholesale recurring costs– Example A:
• SMB, one server, 100 GB, forecasted to grow to 150 GB• Wholesale monthly cost: $60• Retail MRR: $180
– Example B:• SMB, four servers, 225 GB, forecasted to grow to 400 GB• Wholesale monthly cost: $195• Retail MRR: $585
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Partner Pricing Models
• Bundle Approach– Targets 50-70% recurring gross margin– Incorporates appliance cost into bundle– Flat $750 setup fee
© 2012 eFolder, Inc. All Right Reserved.26
eFolder BDR Demo
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Partner Testimonials
“We were looking for a partner that could provide a one stop shop for all our backup needs. We needed file and folder backup, in addition to BDR and disaster recovery. Previously, we had separate partners for each of the solutions. With eFolder, now we have a one stop shop that combines all resources in one simple and easy-to-use interface.”
− John Motazedi, CEO, SNC Squared, Inc.
“We selected eFolder for our BDR after using other problematic BDRs. The eFolder BDR did what they said it would do. It was reliable and stable. Our clients are happy because there are no surprises. We make money off of the eFolder BDR because we do not have to spend a lot of time troubleshooting or fixing things.”
– Robyn Howes, President, Certified NETS
© 2012 eFolder, Inc. All Rights Reserved.28
eFolder BDR Competitive Advantages
Field upgradeable BDR appliances
The latest software version, guaranteed
Exchange granular recovery
Silent data corruption prevention
ConnectWise PSA integration