[webinar] application development: getting started with big data

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Learn from Dhruv Bansal, Founder and CSO of Infochimps, in this interactive demo of the Big Data Starter Kit for Developers. Watch the story of discovery unfold in batch and stream processing as we use sample social data and write algorithms on the fly to find business insights - targeting, personalization, segmentation.

TRANSCRIPT

Page 1: [Webinar] Application Development: Getting Started with Big Data
Page 2: [Webinar] Application Development: Getting Started with Big Data

Application Development:

Getting Started with Big Data

#appdevbd

Page 3: [Webinar] Application Development: Getting Started with Big Data

Our Cloud Services

Data Integration and Real-Time Analytics Ad-Hoc Query and Interactive Analytics Batch Analytics

Custom Applications(Java, Python, etc.)

Business Intelligence(Cognos, BOBJ, Microstrategy)

Packaged Apps(ERP, CRM, etc.)

CUSTOMER APPLICATIONS

Data Management CloudData Delivery Cloud Hadoop Cloud

Page 4: [Webinar] Application Development: Getting Started with Big Data

#appdevbd

Infochimps Enterprise Cloud

Page 5: [Webinar] Application Development: Getting Started with Big Data

Infochimps Enterprise Cloud

#appdevbd

Page 6: [Webinar] Application Development: Getting Started with Big Data

What is the Starter Kit?

#appdevbd

A code repository that defines an application.

Runs locally and in the cloud at scale.

Page 7: [Webinar] Application Development: Getting Started with Big Data

Using the Starter Kit for App Dev

#appdevbd

Page 8: [Webinar] Application Development: Getting Started with Big Data

Today’s Use Case

#appdevbd

We’ve released a new product in two test markets (NYC & Chicago). We’ve started running paid ad campaigns in each of these cities.

• What city are the web visitors coming from?

• Which city is responding better to the ad campaign?

• Which city has web visitors that are more likely to buy? (Attribution)

Page 9: [Webinar] Application Development: Getting Started with Big Data

Get the Big Data Starter Kit

infochimps.com/community