webinar: 2016 digital vendor map: what does it mean?

2016 Vendor Map

Exposing the real weaknesses and strengths of Digital Workplace and Marketing Technologies

July 13, 2016

www.realstorygroup.com

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Join Real Story Group at DX Summit 2016!

Workshop: The Right Way to Select Digital Experience Technology

Session: What Would a Real Quadrant Look Like?

When: November 14-16 Where: Chicago, IL Early Bird Registration is open! Save $300 at www.dxsummit.com/2016

Copyright © 2016 Real Story Group www.realstorygroup.com

RSG: A Different Kind of Analyst Firm

Analyze weaknesses and strengths of the tools....and vendors

Advise and mentor on successful technology selection

Benchmark your digital effectiveness

Copyright © 2016 Real Story Group www.realstorygroup.com

RSG Research Areas: Digital Workplace & Marketing Technologies

We are a buyer's advocate for enterprises looking to invest in digital transformation. We provide in-depth research analyzing weaknesses and strengths of technology and vendors.

Copyright © 2016 Real Story Group

What Real Independence Looks Like

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PLUS ÇA CHANGE…

Agenda


VendorMap


The City Center


VendorMap


Overarching Themes

•  Center vs. Periphery –  Suite vs. Best of Breed –  New vs Old –  Product vs. Platforms –  Cloud-native vs. Cloudable

•  Pervasive Fragmentation –  This is not a bad thing! –  Major regional differences –  Substantial model variation

•  Licensing •  Channel •  Tenancy / Hosting / Services

•  Boundary Overlap –  Also not inherently a bad thing… –  But as a customer you need to be careful

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WCM: Innovation and Change


DAM: The Marketers Cometh


Campaign and Lead Mgmt: Untapped Potential


Social-Collab: Moving Away from Platforms


Portals: Still Relevant?


ECM: Persistent Need; New Approaches


THE RIGHT WAY TO DECIDE

Agenda


Strategic Alternatives

Core Platform

Svc Svc

Service

Service

Service

1) Platform Alignment 2) Best of Breed

•  Pros and Cons to both approaches •  The ideal is likely a hybrid of the two

Major Platform

3rd-party

add-on

3rd-party

add-on

Service

Service

Service

Service

Service

Service

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One Way to Select a Vendor

GEEKS MYSTICS

LOSERS POSERS

h/t Martin White – intranetfocus.com

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Agile Approach

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Agile = •  Team-based •  Test-oriented •  Hands-on •  Iterative


Stay in Touch…

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