webbmason technology summit 2011
TRANSCRIPT
Welcome to Your Aha Moment!
DISCOVER YOUR AHA MOMENT!
Solving Franchise Marketing
Challenges with Technology Solutions
Today’s Speakers
Doug Traxler
• Executive Vice President of Sales &
Marketing at WebbMason, Inc.
• Franchise Marketing Specialist
Connie Truan
• A,VP, Marketingbench Services at
WebbMason, Inc.
• 13 Years Of Franchise Marketing
Experience
About WebbMason
• Member of the International Franchise Association
• 22 years of franchise marketing experience
• Founded in 1989
• Privately held
• $90+ million in sales
Sample Franchise Clients
• Franchisor marketing challenges
• How technology can improve franchisee
marketing practices, overall branding results,
and your bottom line
Today’s Agenda
Franchisor Needs: Increase Sales
Build Brand Awareness Innovate
Track ROI Metrics Reduce Cost
Improve Cycle Times
Grow Your Business
Marketing Department
Franchise Environment
Franchisor Needs: Increase Sales
Build Brand Awareness Innovate
Track ROI Metrics Reduce Cost
Improve Cycle Times
Grow Your Business
Franchisee Needs: Franchise Success
Marketing On-DemandAbility to Customize
Variety of Tools Micro-Targeting
Just-in-Time Delivery
Marketing Department
Franchise Environment
Franchisor Needs: Increase Sales
Build Brand Awareness Innovate
Track ROI Metrics Reduce Cost
Improve Cycle Times
Grow Your Business
Franchisee Needs: Franchise Success
Marketing On-DemandAbility to Customize
Variety of Tools Micro-Targeting
Just-in-Time Delivery
Business Realities:Fewer ResourcesTighter Budgets
Skill Deficits Less Control
Marketing Department
Franchise Environment
Franchisor Needs: Increase Sales
Build Brand Awareness Innovate
Track ROI Metrics Reduce Cost
Improve Cycle Times
Grow Your Business
Franchisee Needs: Franchise Success
Marketing On-DemandAbility to Customize
Variety of Tools Micro-Targeting
Just-in-Time Delivery
Business Realities:Fewer ResourcesTighter Budgets
Skill Deficits Less Control
Marketing Department
Franchise Environment
Franchisor Marketing Challenges
Brand Consistency Across Formats
Brand Consistency Across Different Locations
Different Levels of Marketing Sophistication
Tracking Use & Measuring ROI
Brand Consistency Across FormatsBrand Consistency Across Different Locations
Different Levels of Marketing Sophistication Tracking Use & Measuring ROI
Introducing MarketingBench™
A Complete and Comprehensive Marketing System for Franchises
MarketingBench™ Features
How MarketingBench™ Can Solve Your Problems
• Centralizes access to all your tools
• Offers franchisees opportunity for self service
• Customization on-demand
• Speeds marketers’ time to market
• Allows for targeted communications
• Improves speed and efficiencies
• Streamlines data collection, reporting and ROI tracking
• Platform built for marketing not ordering
MarketingBench
Franchise Success
Stories
But How Do You Get Your
Franchisees to Use
MarketingBench?
WebbMason Superior Support Ecosystem
What About Technology
That Can Help You
Acquire New
Franchisees?
WebbMason Offerings to Help Grow Your Company
Q & A
For more information on WebbMason contact:
Doug Traxler
Executive Vice President of Sales & Marketing
Phone: 703-242-7278
Email: [email protected]
Website: www.webbmason.com
THANK YOU
THANK YOU!