webbdagarna google analytics v2.5-

Click here to load reader

Post on 12-Jul-2015

290 views

Category:

Technology

1 download

Embed Size (px)

TRANSCRIPT

Bild 1

Is your data sick? 3 ways to health check your Google Analytics John WedderburnSearch Integration3/13/13Nr.3/13/13Nr.www.search-integration.se

10th April 201310th April 2013

3/13/13Nr.3/13/13Nr.www.search-integration.se

3/13/13Nr.3/13/13Nr.www.search-integration.seHealth Check #1

- Are you tracking your sources of visitors properly?- self-referrals3/13/13Nr.3/13/13Nr.www.search-integration.se

3/13/13Nr.3/13/13Nr.www.search-integration.se

3/13/13Nr.3/13/13Nr.www.search-integration.se

3/13/13Nr.3/13/13Nr.www.search-integration.se

myawesomesite.comshopping.myawesomesite.com

Same Google Analyticstracking code3/13/13Nr.3/13/13Nr.www.search-integration.se

myawesomesite.comframesite.comSame Google Analyticstracking code

3/13/13Nr.3/13/13Nr.www.search-integration.se

myawesomesite.comshopping.myawesomesite.com

3/13/13Nr.3/13/13Nr.www.search-integration.seDeploy the correct code to enable cookies to be transferred

Ensure that 3rd party suppliers can deploy the code you need

Test it, and test it again3/13/13Nr.3/13/13Nr.www.search-integration.se

3/13/13Nr.3/13/13Nr.www.search-integration.se

- Check that code is deployed on all pages of your site3/13/13Nr.3/13/13Nr.www.search-integration.seHealth Check #2

- Are you considering the impact of (not provided)?

3/13/13Nr.3/13/13Nr.www.search-integration.se

3/13/13Nr.3/13/13Nr.www.search-integration.se

3/13/13Nr.3/13/13Nr.www.search-integration.seHealth Check #3

- Do you really know who your visitors are?3/13/13Nr.3/13/13Nr.www.search-integration.se

3/13/13Nr.3/13/13Nr.www.search-integration.se

3/13/13Nr.3/13/13Nr.www.search-integration.se

3/13/13Nr.3/13/13Nr.www.search-integration.se

3/13/13Nr.3/13/13Nr.www.search-integration.se

3/13/13Nr.3/13/13Nr.www.search-integration.seHealth Check #4- Do you know why your website exists?3/13/13Nr.3/13/13Nr.www.search-integration.se

3/13/13Nr.3/13/13Nr.www.search-integration.se

3/13/13Nr.3/13/13Nr.www.search-integration.se

3/13/13Nr.3/13/13Nr.www.search-integration.se

3/13/13Nr.3/13/13Nr.www.search-integration.sePrevention, rather than cure.3/13/13Nr.3/13/13Nr.www.search-integration.se

?3/13/13Nr.3/13/13Nr.www.search-integration.seUse intelligence events and alerts

Stay on top of any changes to your website

Filter our your own visits, developer visits etc

Have back-up and test profiles3/13/13Nr.3/13/13Nr.www.search-integration.se - Spend time with your data

@johnwedderburnSearch-integration.seThank you!3/13/13Nr.3/13/13Nr.www.search-integration.se