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Is your data sick? 3 ways to health check your

Google Analytics

John Wedderburn

Search Integration

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10th April 2013

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Health Check #1

- Are you tracking your sources of visitors properly?- self-referrals

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myawesomesite.com shopping.myawesomesite.com

Same Google Analytics

tracking code

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myawesomesite.com

framesite.com

Same Google Analytics

tracking code

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myawesomesite.com shopping.myawesomesite.com

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• Deploy the correct code to enable cookies tobe transferred

• Ensure that 3rd party suppliers can deploy the code you need

• Test it, and test it again

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- Check that code is deployed on all pages of your site

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Health Check #2

- Are you considering the impact of (not provided)?

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Health Check #3

- Do you really knowwho your visitors are?

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Health Check #4

- Do you know why your website exists?

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Prevention, ratherthan cure….

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?

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• Use intelligence events and alerts

• Stay on top of any changes to your website

• Filter our your own visits, developer visits etc

• Have back-up and test profiles

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- Spend time with your data

@johnwedderburnSearch-integration.se