webattract - join us at the digital campfire v3.ppt

A E d2E d S l i f W bi D d C iAn End2End Solution for Webinar Demand Creation

Join Us at the Digital Campfireg pf

Sales LeadsBrand Thought

Sales LeadsAwareness Leadership

An End2End Solution for Webinar Demand Creation


L t h i j t 30 d h t d h h t d diff ti t ( d )Let us share, in just 30 seconds, what we do, how what we do differentiates us (and you) from the "pack" and how crucially important this is for you…



The WebAttract solution dramatically shifts the sales and marketing dynamic away from today's approach and accelerates it into tomorrow's results.today s approach and accelerates it into tomorrow s results.

Provocative? Words nicely put? Sure. But what does this mean, you say?! It's a straightforward equation really:

"Real‐world" business "chops" + creative talent + web technology + respect for our clients' expertise + a fresh approach measuring value in dollars and cents.

Oh yes, and a burning desire to broadcast a compelling story of your company's offering to Oh yes, and a burning desire to broadcast a compelling story of your company s offering tothe perfectly matched audience!

Like what you're reading? GREAT! Let me throw this is in as well... at a price point so cost‐efficient it will confound you.y


About the Company

Founded in 2009, WebAttract is headquartered in both New York and California and is led by:

Mike Agron is a results oriented sales and business development executiveMike Agron is a results‐oriented sales and business development executive with a 25 year history at top technology hardware and software firms such as Apple, Oracle, MapInfo, SeeBeyond and deCarta. As an Executive Webinar Producer he’s produced and moderated informational webinars for industry leaders such as Google, Microsoft, Oracle, and Pitney Bowes to help themleaders such as Google, Microsoft, Oracle, and Pitney Bowes to help them drive fresh new sales leads, raise product or brand awareness and increase thought leadership.

Mike is an accomplished speaker and producer of executive forums and partner conferences. He is an Executive Advisor for Directions Media, is on the Advisory Board of Chrometa, an up and coming time capture software company; and a trusted advisor to TechCoire, a leading Northern California‐based business and technology education organization.

Bret Smith is a master of both the science and art of audience recruitment and solution selling. Known for his amazing talent in translating abstract features & benefits into meaningful, laser targeted value propositions, along with his proven prospecting methodology, he has delivered millions of dollars in sales results for companies such as CenturyTel, MapInfo, SANAKO US, and others.

Bret is an active member in the eMarketing Association Network, Email Marketing Roundtable, the B2B Lead Generation Roundtable, the Sales Lead Management Association, Friends of the Funnel,


MarketingSherpa, and founded the NON‐Permission‐Based Marketing group on LinkedIn.

Client Quotes

"Mike has provided webinar services for me on several occasions, managing these activities end‐to‐end, with a singular focus on staging successful events with measurable ROI. Throughout the process, Mike remains plugged in working to keep team members on task to meet milestones and ultimately to stage a quality informativein, working to keep team members on task to meet milestones and ultimately to stage a quality, informative presentation that benefits participants and the sponsoring organizations. Through Mike's services, we were able to host extremeIy well‐atteneded online events and I would recommend Mike's services to any organization."

July 6, 2009, Jerry Skaw, Marketing Manager, Microsoft Corporation

“I worked with Mike on an extremely successful webinar. Over 300 people registered and of the ones that attended they all stayed to the very end ‐‐ a testament to the value of the information we provided. Mike was the driver of this event. He did a great job in pulling together 5 separate business partners with a common goal. Mike coordinated every detail from the content and marketing to the execution and follow‐up. This effort exemplified for me the true meaning of business partnership ”me the true meaning of business partnership.

January 11, 2008, David Levy, Marketing Manager, Tele Atlas

“Bret Smith is a master of both the science and art of business development and solution selling. His proven analytical “by the numbers” prospecting methodology maximizes productivity and results when combined with his y y p p g gy p yinnovative and creative messaging approach. Bret has an amazing talent for translating abstract product features into meaningful, laser targeted value propositions that resonate strongly with prospective C‐level customers. Bret shows tireless dedication to delivering results. He is continuously looking for new ways to leverage technology to deliver new business.”

January 20 2009 Jason Koeferl Senior Marketing Manager CORESenseJanuary 20, 2009, Jason Koeferl, Senior Marketing Manager, CORESense

“Bret is by far the most passionate leader of lead generation and prospecting that I have met. I was very impressed with Bret's ability to efficiently harness numerous disparate and emerging sources of information to harness their lead generating power.”

h h d l d h l


June 23, 2009, Whit Gaither, Vice‐President Sales, InsideView Technologies

Featured Client Testimonial

"Despite Bright Hub's over 2.1 monthly readers and monthly growth of between 15%‐20%, we decided to invest our time and resources intodecided to invest our time and resources into doing an informational webinar to spread our value proposition, and thereby creatively rise above the noise and clutter to help advertisers and potential content providers differentiate

Bill PhelanCEO & F d

themselves from the pack."

"Using an independent webinar production company that is focused on webinars was a iti l f t th iCEO & Founder

Bright Hubcritical success factor, as there are many moving parts, and pulling together a well thought out promoted, produced and delivered webinar is very much like a theatrical production."

"Many of the attendees represented leading global brands, and we could never have reached these folks using more traditional means such as calling them directly. The webinar was the perfect forum for them to attend and become better informed."


Industry Expertise

Telecommunications E i D lTelecommunications Retail, Restaurant Financial Services Human Resources Healthcare

Economic Development Business Development Consumer Packaged Goods Independent Software Vendors O li P bli hHealthcare

Utilities Insurance Logistics Real Estate

Online Publishers Industry‐Specific Web Portals Content Marketers Informatics Providers C lt iReal Estate

Newspapers Education Public Sector

Consultancies Sales & Marketing OrganizationsLegal Services


What We Do and How We Do It


Audience Recruitment 1

Success in audience recruitment for a web‐based event is based on 2 factors: a) accurate and targeted contact data, and b) cost‐effective delivery‐to‐market. We harness the power of Web 2.0 to cost‐effectively attract your targeted audience.

High‐Volume, Targeted, Affordable Contact Database Development

Our approach to contact database development is innovative in that it converges traditional subscription‐based sources with social media industry databases and good old‐fashionedsubscription‐based sources with social media, industry databases and good, old‐fashioned email "discovery". This methodology results in considerably larger, more accurate contact lists than those leveraged by the competition. It also secures for you our ability to concisely segment your prospective contacts against a demographically‐matched profile for virtually no prospecting wasteprospecting waste.

Social Media‐converged Contact Databases means the Right Prospects for your Offering.


Audience Recruitment 2

Compelling Message Development

Custom & collaborative messaging, from highly stylized, well‐branded HTML and plain‐textCustom & collaborative messaging, from highly stylized, well branded HTML and plain text personalized email, to "survey" prospecting and professionally developed and hosted landing pages. Go to Creative Development for more detail.

Adjustable, Flexible Invitation StrategyAdjustable, Flexible Invitation Strategy

An intelligent, adjustable "invitation strategy" assures you attain the optimum number of attendees. We collect and analyze intel we're collecting from your audience all along the way to the event. Each time we do an e‐broadcast, and a number of people then register on the webinar landing page, we utilize their answers to expand or refine the eventual presentation, and to enhance your invitation's effectiveness, both in message and in touchpoint "rhythm".

Cost‐Effective E‐Broadcasting and Complete Response Management

We deliver multiple messages over a reasonable period in advance of your webinar. BY interpolating HTML and plain‐text messaging across these multiple touchpoints, we communicate your brand as effectively as possible while making certain that as many of your

d li d iblmessages are delivered as possible.

Our CAN‐Spam policies EXCEED those imposed by the FCC's final interpretation of the Act.


Creative Development and Live Case Stories

Compelling Messaging authored in YOUR jargon

We collaborate ith o on creati e content then s nthesi e distill and e press o rWe collaborate with you on creative content, then synthesize, distill and express your offerings in industry vernacular, to broadcast your value proposition in impactful, insightful, "cut threw the clutter" messaging. Our singular success in communicating the core values of our consultative, analytics and technology‐centric clients sets us apart from the "pretty faces"faces".

Top tier technology corporation, start‐up or a mid‐sized firm? We connect you to demographically‐matched prospects via custom & collaborative messaging, using highly stylized, well‐branded HTML and plain‐text personalized email, "survey" prospecting, voice‐y , p p , y p p g,prospecting, and professionally‐developed and hosted landing pages.

A case study on a Sacramento, California based company, Chrometa, and an

i f d l f

A case study on a Sacramento, California based company, Chrometa, and an

i f d l femerging software developer of innovative time capture tools for attorneys, professionals and free agents; employed WebAttract for a targeted audience recruitment campaign. By using a professionally produced informational webinar focused on solo practitioners d ll ti th bi

emerging software developer of innovative time capture tools for attorneys, professionals and free agents; employed WebAttract for a targeted audience recruitment campaign. By using a professionally produced informational webinar focused on solo practitioners d ll ti th biand small group practices the webinar

helped launch their offering and in less than 30 days has resulted in an increase in downloads for a trial, as well as converting some of the attendees to purchase now and become paying clients.

and small group practices the webinar helped launch their offering and in less than 30 days has resulted in an increase in downloads for a trial, as well as converting some of the attendees to purchase now and become paying clients.


Webinar Production and Delivery

Our highly engaging, compelling, truly interactive webinar experiences are unrivaled in the industry. We deliver professionally‐produced, highly‐relevant, content‐specific, web‐based events with deliverables including the following:events, with deliverables including the following:

“Hands‐on” and personalized experience for you as the client

Objective expertise for presentation mentoring and coachingj p p g g

Industrial‐strength webinar platform, up to 1001 concurrent viewers, Hi‐Def Audio

Collaboration and development with you of content to ensure right feel and flow

Audience recruitment via e‐broadcast, PR, social media, adjustable invitation strategy

Dress rehearsal for organizers and panelists to validate messaging, call to action

Professional moderators to ensure a crisply delivered webinar

Analytics covering registration/attendance/performance of the webinar throughoutthe entire process

Complete recording of webcast posted on our platform for up to a year

A copy of webcast for your website or other marketing purposes

Complete response management, including unsubscribes, removes, registrationconfirmations/reminders/follow‐up thank you emails


/ / p y

Analytics and Metrics

Webinar metrics enhance your new sales funnel with intelligent data

Every WebAttract webinar solution includes analytics covering registration / attendance / performance of the webinar throughout the entire process. We capture key demographic information on each registrant and deliver to you in a Excel Pivot Table Report following each

h i ll Y ll d i htouchpoint as well as a summary report post event. You can collect datapoints such as:

What would they like to learn from your webinar?

What Industry do they represent? y y p

What is their role in the purchasing process, and what is their purchasing timeframe?

Do they have any active projects?

Who attended the webinar, vs. just registering?

How did they vote in your polls, and what questions did they ask?

And much more.


Post Event Sales Conversion

We convert up to 20% of your webinar participants into genuine opportunities

If you are doing webinars currently, do you have an idea of the outcome of potential leads generated by the events?

At WebAttract, we believe an end2end solution means not only delivering the right audience to a compelling event, and capturing the registrant/attendee data, but taking that data to the next level by enhancing and nurturing their web‐based experience into meetings, conference calls and demo for our clients.

Our highly skilled v‐prospectors will contact both registrants and attendees on your behalf, beginning within 24 hours after the event and continuing for up to 2 weeks afterward. Typically we can convert 10‐20% of your interested parties into genuine opportunities for you…inside a turn‐key solution.


Sample Archived Webcasts

"The Business Value of Informational Webinars"Register/ViewRegister/View

NAVTEQ & Oracle Tutorial: Discover the Tools and Skills Needed to Location‐enable Enterprise Oracle DeploymentsRegister/ViewRegister/View

Directions Media Sponsored Webinar Microsoft and IDV Solutions at Work for the EnterpriseRegister/View

Directions Media Sponsored Webinar for NAVTEQ & ESRI: Meeting Community Needs by Leveraging Enterprise GIS SolutionsRegister/View

Chrometa: Lawyer Time Capture Secrets. How The Pro's Bill More and Worry Less Register/View

Bright Hub: Sponsoring relevant content central to your integrated marketing strategyBright Hub: Sponsoring relevant content central to your integrated marketing strategyRegister/View


A E d2E d S l i f W bi D d C i

Collaborate With Us!


WebAttract, LLCwww.webattract.com866.467.0003

Mike Agron Bret [email protected]

[email protected]


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