web2.0 and your bank - the consumers
DESCRIPTION
This is the completely rewritten version of my 1st presentation 'Web 2.0 and your Bank'. That presentation talked more about the technology behind Web2.0 and this presentation discusses how consumers are leveraging these technologies to do cool and interesting things and how bankers need to retool their marketing strategies to start engaging customers in these ways that they want to engage.TRANSCRIPT
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- FFIEC Audits- Risk Assessments- Penetration Testing- Social Engineering- Build Great Web Apps for bankers
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RiskKey.com
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Banktastic.com
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“Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an "architecture of participation," and going beyond the page metaphor of Web 1.0 to deliver rich user experiences.”- Tim O’Reilly
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“network as a platform”
“rich user experiences”
“architecture of participation”
“a collective intelligence”
“wisdom of crowds”
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Locations
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Machines
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Documents
Web 1.09
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People
Web 2.010
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Cultural Shift
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News
Information
Mass Media
Advertising
Data
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Read-Only Culture
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News
Information
Mass Media
Advertising
Data
Blogs
Wiki’s
Video/Podcasts
Personal Reviews
Niche Content
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Read-Write Culture
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The Technology
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RSSReally Simple Syndication
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RSS Feed
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RSS Feed
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Blogs- Free
- Setup in minutes
- RSS enabled
- Search Engine Friendly
- Engages Customers!
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blogsearch.google.com
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blogsearch.google.com
RSS
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Where do I start?
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Just Listen.
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Start slowly.
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Be Authentic.
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What are my customers doing online?
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The Garland GroupSource: Jim Bruene | netbanker.com
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The Garland GroupSource: Nancy Feig | financetech.com
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FYI52
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BankWeb 2.0 and your
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BankWeb 2.0 and their
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The Garland GroupBrad Garland, [email protected]
Thanks for your time.
Video and PDF slides at:blog.thegarlandgroup.net
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