web2.0 an analysis
TRANSCRIPT
Web 2.0
Understanding the scene – a 10,000 feet view
by t.n.c.venkata ranganCMD, Vishwak Solutions Pvt. Ltd.MSDN Regional Director (Chennai)
Agenda
What is Web 2.0? Business Landscape Software as a Service Demos
What is Web 2.0?
What is Web 2.0?
It is Second generation of services available on the Web that lets people collaborate and share information online
O'Reilly Media and MediaLive International popularized the term
Google is now seen as the torch bearer of the term by the media
From a technology perspective Web 2.0 uses AJAX, Mashups and RSS predominantly
What is AJAX?
Ajax is not a technology in itself Shorthand for Asynchronous JavaScript and XML The term was first used by Adaptive Path only in Feb 2005 Removes the need to reload entire web page each time the user
makes a change. Increase the web page's interactivity, speed, and usability.
XML is used as the format for transferring data between the server and client. XML files may be created dynamically by some form of server-side scripting
The Ajax technique uses a combination of: XHTML and CSS, JavaScript, XMLHttpRequest /IFrame object
Microsoft was pioneer in Ajax
Though hard to believe by public, in reality it all started with IE 3.0’s IFrame (and later by Netscape’s Layer) innovation to do asynchronous loading of content
Today’s AJAX core is based on Microsoft XMLHTTPRequest Object introduced in IE 5.0
It was used and exploited by Outlook Web Access (OWA) in Exchange 2000 timeframe
Business Landscape on the new “Web”
*All Data/Numbers quoted in this section are from Wikipedia.com & respective corporate websites
Google Adsense
Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website's content pages and earn money.
As of now, Microsoft doesn’t have a competing offering here, though there are tons of 3rd parties offering a similar model. Google has the early mover advantage here
Google has released sister products – Adsense for Feeds and Adsense for Search
For Quarter ended June 30, 2006 Google earned from Adsense (Partner Sites) US$997 Million or 41% of total Revenue
42% of overall Google’s revenue came frrom outside USA
Google Adwords
Pay Per Click (PPC) Model Google AdWords allows advertisers in Google’s network which includes
Google’s own Property and Google Adsense Network. The overall Network reaches more than 80% of Internet users
It works on Vickrey Auction where by Advertisers bid for a slot Advertiser get near real-time reporting and can control there spend for
each day It is believed to be powered by MySQL (Open Source) as backend For Quarter ended June 30, 2006, Google made US$1.43 Billion or
58% of its total revenue from Google Sites
Microsoft Adcenter
Adcenter is Microsoft answer to Google Adwords Prior to Adcenter, Advertisers had to use Overture
(Yahoo!) for placing their ads in MSN Networks Adcenter gives more control over Google Adwords
in terms of targetting user demographics MSN Network reaches to 2 out of 3 web users
Blogging
If you thought blogging was passive, free and voluntary think again
Commercial (so called) Blog sites Netscape.com (new) owned by Weblogs, Inc. Engadget.com owned by Weblogs, Inc. Myspace.com
Weblogs, Inc
The company is owned by AOL and has more than 90 commercial blogs meaning blog sites which employ FTEs to prepare the content
Weblogs generated US$1 Million in revenue out of Google Adsense alone in 2005
AOL bought Weblogs, Inc in Oct 2005 for US$25 Million
The CEO of Weblogs recently announced US$1000 per month for bloggers who submit more than 150 Stories/Items per month in any Social Bookmarking site
Social Networking Sites
Myspace.com Fourth most popular English Website 95 million members, with 500,000 new members
each week Bought by News Corp (Rupert Murdoch) for
US$580 Million in June 2005
Orkut.com A Google Initiative
LinkedIn.com
Software as a Service
Software as a Service
Software as a Service (Saas) is a model of software delivery where the software company provides development, hosting, maintenance, daily technical operation, and support
SaaS can be for any market segment including home consumers, small business, medium and large business
SalesForce.com
SalesForce uses SaaS to deliver everything over the web, no install in client, platform independent
Only US$995 for five users for 1 year all inclusive. No additional CAPEX or OPEX
Windows Live
Windows Live is Microsoft’s version of Web 2.0 services offerings.
These will include Live Mail, Live Messenger, Live Favourites, Live Office Domains and more.
Watch out Microsoft for more to come from them…
Flash as a Platform - Flex
Adobe® Flex™ 2 is an application development solution for creating and delivering cross-platform rich Internet applications (RIAs) within the enterprise and across the web
Client environment just need Flash Runtime - which is available in over 90% of PCs. And works in IE, FireFox, Opera and others
Flash Runtime is less than 500KB-1MB in size if needs to be downloaded
Demos
Demos
Microsoft Live.com, Live Virtual Earth, Live Mail
Google Maps, GMail SalesForce.com Adobe Flex Examples Nike TV
Thank You!