web writing & original web storytelling
DESCRIPTION
slides from Kim Perry's Web Writing sessionTRANSCRIPT
![Page 1: Web writing & original web storytelling](https://reader035.vdocuments.mx/reader035/viewer/2022081413/5469b362af795925028b516f/html5/thumbnails/1.jpg)
Web Writing & Web Original StorytellingOct. 2, 2012Kim Perry, Digital News Training
Kim Perry | Digital News Training | 202.513.2424 | [email protected]
![Page 2: Web writing & original web storytelling](https://reader035.vdocuments.mx/reader035/viewer/2022081413/5469b362af795925028b516f/html5/thumbnails/2.jpg)
2
Why text?
![Page 3: Web writing & original web storytelling](https://reader035.vdocuments.mx/reader035/viewer/2022081413/5469b362af795925028b516f/html5/thumbnails/3.jpg)
3
Online News Cycle
![Page 4: Web writing & original web storytelling](https://reader035.vdocuments.mx/reader035/viewer/2022081413/5469b362af795925028b516f/html5/thumbnails/4.jpg)
4
Frequency
![Page 5: Web writing & original web storytelling](https://reader035.vdocuments.mx/reader035/viewer/2022081413/5469b362af795925028b516f/html5/thumbnails/5.jpg)
5
Visual Medium
![Page 6: Web writing & original web storytelling](https://reader035.vdocuments.mx/reader035/viewer/2022081413/5469b362af795925028b516f/html5/thumbnails/6.jpg)
6
What doesn’t work…
![Page 7: Web writing & original web storytelling](https://reader035.vdocuments.mx/reader035/viewer/2022081413/5469b362af795925028b516f/html5/thumbnails/7.jpg)
7
What doesn’t work…
![Page 8: Web writing & original web storytelling](https://reader035.vdocuments.mx/reader035/viewer/2022081413/5469b362af795925028b516f/html5/thumbnails/8.jpg)
8
What works…
![Page 9: Web writing & original web storytelling](https://reader035.vdocuments.mx/reader035/viewer/2022081413/5469b362af795925028b516f/html5/thumbnails/9.jpg)
9
What works…
![Page 10: Web writing & original web storytelling](https://reader035.vdocuments.mx/reader035/viewer/2022081413/5469b362af795925028b516f/html5/thumbnails/10.jpg)
10
What’s the purpose of the story? Get to it quickly.
Why does it matter? Give me context.
Story structure
![Page 11: Web writing & original web storytelling](https://reader035.vdocuments.mx/reader035/viewer/2022081413/5469b362af795925028b516f/html5/thumbnails/11.jpg)
11
WEBIFYING RADIO SCRIPTS
![Page 12: Web writing & original web storytelling](https://reader035.vdocuments.mx/reader035/viewer/2022081413/5469b362af795925028b516f/html5/thumbnails/12.jpg)
12
Webifying
![Page 13: Web writing & original web storytelling](https://reader035.vdocuments.mx/reader035/viewer/2022081413/5469b362af795925028b516f/html5/thumbnails/13.jpg)
13
![Page 14: Web writing & original web storytelling](https://reader035.vdocuments.mx/reader035/viewer/2022081413/5469b362af795925028b516f/html5/thumbnails/14.jpg)
14Kim Perry | Digital Trainer | 202.513.2424 | [email protected]
Compare: Introductions or ledes
“Is bottled water better for you than tap? Or should you choose vitamin-enriched water over sparkling? Experts say, skip it all. None of these products are likely to make you any healthier. Below, we look at five major myths about the benefits of drinking water.
But first, how do you know if you're drinking enough water? Experts say there's an easy way to judge. If you're not thirsty, you're fluid intake is likely "just right."
![Page 15: Web writing & original web storytelling](https://reader035.vdocuments.mx/reader035/viewer/2022081413/5469b362af795925028b516f/html5/thumbnails/15.jpg)
15
1. The journey isn’t as important as the ending – so give me that first
2. I will judge you for poor grammar and spelling (including names)
3. You can say it better than your source, summarize4. Multiple ideas in one story won’t confuse me – I can
reread5. Details, details, details – this proves you know what
you’re talking about
Five Differences: Web vs. Radio Writing
![Page 16: Web writing & original web storytelling](https://reader035.vdocuments.mx/reader035/viewer/2022081413/5469b362af795925028b516f/html5/thumbnails/16.jpg)
16
1. Not all radio stories are meant to be web stories2. Try writing web text first3. Consider what your audience already knows and what
you’re adding to the story4. Conversational language speaks to your strengths
Looking Ahead
![Page 17: Web writing & original web storytelling](https://reader035.vdocuments.mx/reader035/viewer/2022081413/5469b362af795925028b516f/html5/thumbnails/17.jpg)
17
WEB ORIGINAL STORYTELLING7 ways to signal webbiness
![Page 18: Web writing & original web storytelling](https://reader035.vdocuments.mx/reader035/viewer/2022081413/5469b362af795925028b516f/html5/thumbnails/18.jpg)
18
1. Create web-only stories
![Page 19: Web writing & original web storytelling](https://reader035.vdocuments.mx/reader035/viewer/2022081413/5469b362af795925028b516f/html5/thumbnails/19.jpg)
19
2. Link out to relevant material
![Page 20: Web writing & original web storytelling](https://reader035.vdocuments.mx/reader035/viewer/2022081413/5469b362af795925028b516f/html5/thumbnails/20.jpg)
20
3. Embed content
![Page 21: Web writing & original web storytelling](https://reader035.vdocuments.mx/reader035/viewer/2022081413/5469b362af795925028b516f/html5/thumbnails/21.jpg)
21
4. Update stories
![Page 22: Web writing & original web storytelling](https://reader035.vdocuments.mx/reader035/viewer/2022081413/5469b362af795925028b516f/html5/thumbnails/22.jpg)
22
4. Be a curator
![Page 23: Web writing & original web storytelling](https://reader035.vdocuments.mx/reader035/viewer/2022081413/5469b362af795925028b516f/html5/thumbnails/23.jpg)
23
5. Make it easy
![Page 24: Web writing & original web storytelling](https://reader035.vdocuments.mx/reader035/viewer/2022081413/5469b362af795925028b516f/html5/thumbnails/24.jpg)
24
6. Let the format fit the story
![Page 25: Web writing & original web storytelling](https://reader035.vdocuments.mx/reader035/viewer/2022081413/5469b362af795925028b516f/html5/thumbnails/25.jpg)
25
7. Listen & respond to your audience
![Page 26: Web writing & original web storytelling](https://reader035.vdocuments.mx/reader035/viewer/2022081413/5469b362af795925028b516f/html5/thumbnails/26.jpg)
26
CASE STUDY: KPLU
![Page 27: Web writing & original web storytelling](https://reader035.vdocuments.mx/reader035/viewer/2022081413/5469b362af795925028b516f/html5/thumbnails/27.jpg)
27
Web Checklist (must hit at least 2)
1. Is it timely? (Are we ahead of others?)2. Are you adding something NEW to a known story?3. Does it have a unique angle or perspective?4. Does it ask users to take action or express an
opinion?5. Is it shareable? (Would YOU share it?)6. Does it celebrate an idea, person or place?
![Page 28: Web writing & original web storytelling](https://reader035.vdocuments.mx/reader035/viewer/2022081413/5469b362af795925028b516f/html5/thumbnails/28.jpg)
Radio stories treated differently online
![Page 29: Web writing & original web storytelling](https://reader035.vdocuments.mx/reader035/viewer/2022081413/5469b362af795925028b516f/html5/thumbnails/29.jpg)
Broadcast first Web days later
Web firstBroadcast week later
![Page 30: Web writing & original web storytelling](https://reader035.vdocuments.mx/reader035/viewer/2022081413/5469b362af795925028b516f/html5/thumbnails/30.jpg)
30
Web to Air
![Page 31: Web writing & original web storytelling](https://reader035.vdocuments.mx/reader035/viewer/2022081413/5469b362af795925028b516f/html5/thumbnails/31.jpg)
31
What to ask…
1. What’s next?2. Who are the key players?3. How did we get to this point? 4. Why does this matter?
![Page 32: Web writing & original web storytelling](https://reader035.vdocuments.mx/reader035/viewer/2022081413/5469b362af795925028b516f/html5/thumbnails/32.jpg)
32
Questions
![Page 33: Web writing & original web storytelling](https://reader035.vdocuments.mx/reader035/viewer/2022081413/5469b362af795925028b516f/html5/thumbnails/33.jpg)
33
Assignment
1. Webify a radio story 2. Write a web-original story (before writing radio story)
Please send assignments to [email protected]: COB Thursday
Subject: (YOUR STATION) web writingExample: KERA web writing