web wide architecture
DESCRIPTION
Landing pages on third-party websites are now part of the web content requiring attention in a modern web strategy. How to step back and see your website from a web-wide perspective.This presentation will explore the increasing significance of web content hosted on external websites such as Facebook, flickr and YouTube and how web and marketing staff can effectively keep these sites fresh, correct and relevant without requiring too much additional actual content development. Discussion of new content needs and also how to fit third-party landing pages (social networks etc) into your overall website architecture in order to get the best performance out of both your .edu content as well as your social profiles. from a web-wide perspective.TRANSCRIPT
WEB WIDE ARCHITECTURE
THE COLLAPSE OF DOT-COM EMPIRES
Background
1997: Notepad Web Design 2002: Dreamweaver 2004: Adobe Photoshop 2006: Drupal 2007: Facebook Platform 2009: Frontpage?
web wide architecture | death to dot-com empires | melissacheater.com
So what is IA?
“The art and science of organizing and labeling web
sites, intranets, online communities, and software to
support findability and usability” - IAI
So what is IA?
A specialized skill set … that has some degree of origin in the
library sciences.- wikipedia
Why is IA important?
web wide architecture | death to dot-com empires | melissacheater.com
web wide architecture | death to dot-com empires | melissacheater.com
web wide architecture | death to dot-com empires | melissacheater.com
web wide architecture | death to dot-com empires | melissacheater.com
web wide architecture | death to dot-com empires | melissacheater.com
web wide architecture | death to dot-com empires | melissacheater.com
web wide architecture | death to dot-com empires | melissacheater.com
web wide architecture | death to dot-com empires | melissacheater.com
85% of students rely on links/menus to find information on your site; 15% use site search tool - E-Expectations 2009
Why is IA important?
web wide architecture | death to dot-com empires | melissacheater.com
88% of students said they would drop a school from their search or be disappointed with a school if that institution's web site did not have the content they needed - E-Expectations 2009
Why is IA important?
web wide architecture | death to dot-com empires | melissacheater.com
web wide architecture | death to dot-com empires | melissacheater.com
web wide architecture | death to dot-com empires | melissacheater.com
web wide architecture | death to dot-com empires | melissacheater.com
web wide architecture | death to dot-com empires | melissacheater.com
web wide architecture | death to dot-com empires | melissacheater.com
web wide architecture | death to dot-com empires | melissacheater.com
Why is IA Important?
Source: Semantic Studios Cost of finding (time, frustration)
Cost of not finding (bad decisions, alternate channels)
Cost of construction (staff, technology, planning, bugs)
Cost of maintenance (content management, redesigns)
Cost of training (employees, turnover)
Value of education (related products, projects, people)
Value of brand (identity, reputation, trust)
Architecting Ivey | Current Arch
51 LINKS
Architecting Ivey | Duplicates
51 LINKS
What are they clicking?
Architecting Ivey | Current Arch
Homepage Entrance Paths
Architecting Ivey
51 LINKS
13 receive minimum 5% of total clickthroughs
13 LINKS80% of clicks
38 LINKS20% if clicks
3 LINKS65% of clicks
48 LINKS35% of clicks
So, we’ll keep those then.
What do they visit?
So, we’ll keep those too.
And what are they looking for?
Then we looked to our peers
Look to your Peers
Look to your Peers
Look to your Peers
Look to your Peers
What do we want?
ProgramsInside TrackDiscover IveyAlumni Portal
Architecting Ivey | Redesigned
The dot-com empire
web wide architecture | death to dot-com empires | melissacheater.com
Architecting Ivey | Redesigned
twitter.com #iveylinkedin.com/alumnigroup
ivey.ca
ivey.ca/discoverivey.ca/news
ivey.ca/emba
ivey.ca/hba
ivey.ca/mbatwitter.com/nikihealeyivey
twitter.com/iveycampaign
twitter.com/iveyalumni
twitter.com/iveymbastudents
twitter.com/richardiveynews
twitter.com/ivey_mba
facebook.com/iveymsc
facebook.com/iveymba
facebook.com/iveybusiness
twitter.com/tony_rizzi
twitter.com/jdenniston
facebook.com/2013group
facebook.com/2014group
facebook.com/2015groupfacebook.com/alumnigroup
facebook.com/currentmba
twitter.com #iveymba
linkedin.com/torontoalumni
linkedin.com/vancouveralumni
youtube.com/iveysmba
youtube.com/iveyhba
youtube.com/TheIveyExecutiveMBA
youtube.com/iveybusiness
youtube.com/westernu
itunes
flickr.com/iveybusiness
facebook.com/reconnectfacebook.com/iveymsc
Twitter.com/jamieedwardsivey
twitter.com/IveyNewsroom
Delicious.com/iveyinthenews
youtube.com/emba
feedburner.com/intouchfeedburner.com/iveynews
Architecting Ivey | Web Wide
web wide architecture | death to dot-com empires | melissacheater.com
MBA
Blog http://iveymbaadmissions.blogspot.com/
Facebook http://www.facebook.com/iveymba
YouTube http://www.youtube.com/iveysmba
Twitter http://www.twitter.com/ivey_mba
Flickr
Architecting Ivey | Web Wide
web wide architecture | death to dot-com empires | melissacheater.com
Platform Corporate MBA
Blog http://iveymbaadmissions.blogspot.com/
Facebook http://www.facebook.comk/iveybusiness
http://www.facebook.com/iveymba
YouTube http://www.youtube.com/iveysmba
Twitter http://www.twitter.com/richardiveynews
http://www.twitter.com/ivey_mba
Flickr
Architecting Ivey | Web Wide
web wide architecture | death to dot-com empires | melissacheater.com
Platform Corporate MBA Executive MBA
Blog http://iveymbaadmissions.blogspot.com/ Facebook http://www.face
book.comk/iveybusiness
http://www.facebook.com/iveymba YouTube http://www.youtube.com/iveysmba
http://www.youtube.com/theIveyExecutiveMBA
Twitter http://www.twitter.com/richardiveynews
http://www.twitter.com/ivey_mba
http://www.twitter.com/jamiedwardsivey Flickr
Architecting Ivey | Web Wide
web wide architecture | death to dot-com empires | melissacheater.com
Platform Corporate Media Relations
MBA Executive MBA
Blog http://feedburner.google.com/richardiveynews
http://iveymbaadmissions.blogspot.com/
Facebook http://www.facebook.comk/iveybusiness
http://www.facebook.com/iveymba YouTube http://www.youtube.com/iveysmba
http://www.youtube.com/theIveyExecutiveMBATwitter http://www.t
witter.com/richardiveynews
http://www.twitter.com/iveynewsroom
http://www.twitter.com/ivey_mba
http://www.twitter.com/jamiedwardsivey
Flickr
etc…
Architecting Ivey | Redesigned
Architecting Ivey | Social
web wide architecture | death to dot-com empires | melissacheater.com
Architecting Ivey | Discover Section
web wide architecture | death to dot-com empires | melissacheater.com
Architecting Ivey | MBA Section
web wide architecture | death to dot-com empires | melissacheater.com
web wide architecture | death to dot-com empires | melissacheater.com
web wide architecture | death to dot-com empires | melissacheater.com
web wide architecture | death to dot-com empires | melissacheater.com
web wide architecture | death to dot-com empires | melissacheater.com
web wide architecture | death to dot-com empires | melissacheater.com
Web Wide Experience
Consistent look & feel across all platforms
Navigation that includes all platforms
Web Wide Content
web wide architecture | death to dot-com empires | melissacheater.com
Next Steps
Web Wide ContentSocial CMS
web wide architecture | death to dot-com empires | melissacheater.com
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