Design brief for E-learning modulesObjectives:1. To create bespoke vector illustrations for every page of the learning section of an e-learning module.

The illustrations will give a visual interpretation of the main message conveyed in the written content and will be an aid to learning.

2. To incorporate meaningful interactivity to promote deeper understanding of the content.

The design should be in keeping with the existing HFMA style:-- Bright and bold graphics with high impact, on white background- Any text contained within the vector illustration to employ Helvetica Light and to be clean and legible- The vector illustration should not impact on the main body of text- Hotspots that reveal further information can be on a white or coloured background, in keeping with the

design of the page- The main body of text to be black on a white background (Arial 11pt)- Palette (and all matching colour combinations):-

145, 210, 39 84, 175, 237 44, 135, 213 128, 45, 194 216, 81, 39 247, 159, 49 254, 224, 46

Constants in the learning section are:–- The running title of the module- The location and colour of the main body of text for the page- The title of the page- The navigation area- HFMA branding- White background

Schedule:We allow for 1 hour of creative input per screenWe allow an extra 6 hours per module for the creation of bespoke vector illustrations to be adapted throughout the moduleModules average approximately 65 pages of learning content and this would need to be delivered within a 2 week timeframe (from the receipt of the content in Word format to finished design) [where modules are longer or shorter, we would vary the deadline accordingly]

Target Audience:All areas of the NHS including:- practice managers and staff, budget holders, governors, clinicians and non-executive/lay governing body members, all non-finance staff and new finance staff.

Scope:To extend and develop the existing HFMA E-learning design theme in order to further support and accommodate the 4 main learning styles (reader/writer; audio, kinaesthetic; visual). There is an opportunity to create animation {including audio} within the e-learning module. The video would explain a concept in a visual way in order to provide variation and to enhance the learning experience for kinaesthetic and visual style learners (we would discuss the video concept prior to any work being undertaken and allow for extra time to complete this).

Requirements:Adobe creative suite, Microsoft office, Windows compatible Hardware

Available materials:Recently rebranded corporate identity alongside a wide range of corporate brochures/ advertising/ magazine/ POS/ conference material.Access to a website which provides downloadable vectorsOverall style:

Clean, sharp graphics, good balance of white background and colourful illustrations, simple and similar in feel to Apple product design

Avoid:Complicated illustrations that detract from the textBasic, bland infographics that do not add to the learning experienceRepeating identical graphics (although the development of graphical themes where content themes run across several pages is encouraged)

Examples: