Web Design and Development Kazakhstan Press Club: March 28-April 1, 2015 (Almaty, Kazakhstan)Instructors: Leah Becerra (Newsy, Columbia, Mo., U.S.A.); Robert Weir, (Missouri School of Journalism, U.S.A.);Bibgul Makazhanova (Ospan), graphic designer (Kazakhstan)

Daily sessions run from 9 a.m. to 6:00 p.m.Coffee Break from 10:30 a.m. to 10:45 a.m.Lunch Break from 12:30 p.m. to 2:00 p.m.Coffee Break from 3:30 p.m. to 4:00 p.m. Monday (March 28)

09:00 – 10:30 Introduction to workshop and overview of the latest trends in news design (Leah Becerra, Rob Weir)

10:30 – 10:45 Coffee Break

10:45 – 12:30 Introduction to Squarespace and templating (Leah Becerra, Rob Weir)

12:30 – 14:00 Lunch Break

14:00 – 15:30 Information flow on the internet; planning and storyboarding (Leah Becerra, Rob Weir)

15:30 – 16:00 Coffee Break

16:00 – 17:30 Hands-on session: Site planning (Leah Becerra, Rob Weir)

17:30 – 18:00 Wrap-up

Homework Pick three options for site template

Tuesday (March 29)

09:00 – 10:30 Design overview: Basic elements of design (Rob Weir)

10:30 – 10:45 Coffee Break

10:45 – 12:30 Design overview: Color, contrast balance in news design, (Rob Weir)

12:30 – 14:00 Lunch Break

14:00 – 15:30 Design overview: Typography and Grids (Rob Weir, Bibigul Makazhanova)

15:30 – 16:00 Coffee Break

16:00 – 17:30Hands-on session: Website critique and discussion (Leah Becerra, Rob Weir)

17:30 – 18:00 Wrap-up

Homework Add type, styles, colors to site (work in style editor to set a width, pick background and header images, etc.)

Wednesday (March 30)

09:00 – 10:30 Going Mobile (Leah Becerra)

10:30 – 10:45 Coffee Break

10:45 – 12:30 Video, the Web and You (Leah Becerra)

12:30 – 14:00 Lunch Break

14:00 – 15:30 Social Media: Your Work and Your Brand (Leah Becerra, Rob Weir)

15:30 – 16:00 Coffee Break

16:00 – 17:30 Hands-on session: Organizing your stories and your social media (Leah Becerra, Rob Weir)

17:30 – 18:00 Wrap-up

Homework Check site on mobile devices (phone and tablet if possible) and adjust as needed

Thursday (March 31)

09:00 – 10:30 Analytics and Search Engine Optimization (Leah Becerra)

10:30 – 10:45 Coffee Break

10:45 – 12:30 User behavior, eyetracking research (Leah Becerra)

12:30 – 14:00 Lunch Break

14:00 – 15:30 User Testing of Websites (Rob Weir)

15:30 – 16:00 Lunch Break

16:00 – 17:30 Embedding Social Media, Sharing Stories Socially (Rob Weir)

17:30 – 18:00 Wrap-up

Homework Finish sites

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Friday (April 1)

09:00 – 10:30 Brief Intro to Data Journalism (Leah Becerra, Rob Weir)

10:30 – 10:45 Coffee Break

10:45 – 12:30 Lightning Round: Q&A (Leah Becerra, Rob Weir)

12:30 – 14:00 Lunch Break

14:00 – 15:30 Hands-on: Work on sites, complete final version

15:30 – 16:00 Coffee Break

16:00 – 17:30 Final Critiques and Feedback (Leah Becerra, Rob Weir)

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About the iMedia Project

In October 2014, theKazakhstan Press Club, in partnership with Soros Foundation-Kazakhstan, through a nationwide open call selected 20 journalists for the iMedia Project, Kazakhstan’s first professional boot-camp for multimedia journalists.

During the 2014-2015 academic year, the faculty from the Missouri School of Journalism and the Grady College of Journalism and Mass Communication at the University of Georgia in collaboration with reporters from various media outlets, including The New York Times, USA Today, CNN, The Huffington Post and Pro Publica, provide instruction on how to design and deliver multimedia content.

Participants learn how to produce digital stories and other media content, as well as build entrepreneurial skills and expertise.

Our training model:

A five-week intensive program is designed to deliver a hands-on learning experience. Participants build professional skills by completing the following modules:

Multimedia I (November 2014); Media Strategy and Management (January 2015); Multimedia II (March 2014); News Design and Data Visualization (May 2015); Investigative Reporting (September 2015);

Skills taught:

Video composition and sequencing; Multi-track audio and video editing; Graphics for video; Web design and platform management; HTML and CSS; Export and rendering for multiple platforms; Mobile device news collection and delivery; Developing and presenting a business plan; Using Google and other analytic tools; Identifying and developing multiple revenue streams; Leveraging social media; Quantitative and qualitative metrics; Developing an entrepreneurial mindset.

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The program is geared toward a heavy use of the latest specialized software for working with photo, video, audio and web tools. Kazakhstan Press Club’s computer lab will be equipped with the Adobe Creative Cloud package, which enables the creation of content across a variety of digital platforms.

The participants who complete the coursework will receive certificates of merit, signed by our partners: the Missouri School of Journalism and the Grady College of Journalism and Mass Communication at the University of Georgia.

Those completing the 2015 iMedia Project also will be eligible to receive production grants from the Soros Foundation-Kazakhstan.

Our partners

Missouri School of Journalism, founded by Walter Williams in 1908, is known as the world’s first school of journalism. But perhaps Williams’ greatest achievement was his establishment of the school around an all-important principle: “Learning by doing.”

Today, some of the best journalists in the world have learned their profession through the Missouri Method, which provides practical hands-on training in real-world news media. Each year, alumni win major national and international competitions, further illustrating the value of a Missouri journalism degree. Many have won Pulitzer Prizes, the news profession’s highest honor, Silver Anvils, the top prize for public relations professionals, and similar awards.

The Henry W. Grady College of Journalism and Mass Communication at the University of Georgia : Accredited by the Accrediting Council on Education in Journalism and Mass Communications, Grady is a leader in journalism research and education. The College is home to several prominent centers and institutes, including the Peabody Awards, recognized as the most prestigious award in electronic journalism.

In one of the few independent nation-wide rankings of programs in communications, the Grady graduate public relations and advertising programs were ranked in the top five. During the most recent professional accreditation review in 2012, the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC) stated that "The Henry W. Grady College of Journalism and Mass Communication at the University of Georgia is one of the pre-eminent programs in the nation."

Kazakhstan Press Club: Founded in 1994, it is one of the leading media organizations in Kazakhstan that provides a range of communication services and support for newsrooms nationwide along with government and business entities, NGOs and international organizations. Throughout the years, Kazakhstan Press Club has facilitated nearly 4,500 different media events, including various educational programs for training journalists. It is also home to “Media Kuryltai” – Kazakhstan’s leading annual media forum that gathers for discussion key national industry professionals and international experts.

Media Program at Soros Foundation-Kazakhstan (formerly, Media Support Program): Founded in 1996, Soros Foundation-Kazakhstan has provided more than $4 million for professional development of the Kazakhstani media and support of leading media organizations, protecting journalists’ professional rights and liberties. The Media Program currently works toward strengthening journalistic professional standards in Kazakhstan in a vibrant environment of growing information technologies.

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For information please contact:

Dariya TsyrenzhapovaMedia ProgramSoros Foundation-KazakhstanE-mail: dtsyrenzhapova@soros.kzTel.: +7 727 250 38 11 (ext. 105)

Asel KaraulovaKazakhstan Press ClubE-mail: press@pressclub.kzTel.: +7 727 264 71 13

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MELISSA JACKSON is a producer with the University of Georgia’s Broadcast, Video, and Photography division. She has more than 25 years of experience in the commercial broadcast industry, producing material for local news stations, networks, and corporations. Melissa has won or been nominated for more than 50 national, regional and local awards for documentaries, news and programming specials, and newscasts. She has won regional Emmy & Telly Awards as well as garnered two National Headliner Awards, and a National Associated Press award for her teams’ efforts.

Melissa joined the University of Georgia in Athens, Georgia in 2012. She traveled to Russia and Costa Rica to produce documentaries on University-related events and won three Telly Awards in the Documentary and Cultural categories (2014, 2015). Melissa transferred to UGA’s Broadcast, Video and Photography division where she produces promotional videos for University departments, covers live streamed and taped events such as TedxUGA, and produces documentaries. She has created broadcast internships for students in each of the departments she’s worked and serves as a guest speaker for graduate classes in the Henry H. Grady College of Journalism and Mass Communication.

Prior to UGA, Melissa owned a freelance producing company providing news segments, documentaries, and commercials to news stations and corporate clients. She spent much of 2010 in Korea and Singapore as the supervising producer of a documentary airing on Discovery Channel Asia and Europe. Utilizing a background in medical journalism, Melissa served as a scriptwriter for the American College of Cardiology during conventions in Washington D.C., Chicago, and Atlanta and produced medical conventions in New York City. Melissa freelanced several specials for WSB-TV in Atlanta Georgia, one profile of a broadcaster winning a Southeast Emmy Award in 2013 and another profile of a civil rights legend nominated in 2012. She also produced a five-hour nightly radio show that aired in four cities, hosted by former CNN anger Daryn Kagan.

Melissa spent seven years as part of an elite core of long-format producers in WSB-TV’s programming department. WSB-TV has a long-standing tradition in news and is considered one of the top-rated commercial stations in the United States. During her tenure, Melissa followed President Jimmy Carter for two primetime documentaries as the former president extended his reach through the Carter Center to provide medical and agricultural assistance in Africa and other Third World countries. She produced a documentary on controversial faith healers in South America serving an increasing client base from Georgia. Melissa spent three years producing a series of news specials on Georgia’s troubled foster care system. She also created and produced one of the station’s most commercially successful franchises “Georgia’s Hidden Treasures” which profiled environmentally and culturally significant sites across the state. She produced these award-winning news specials primarily for long-time anchors John Pruitt and Monica Pearson.

Beyond news, Melissa developed other programming during a 20-year career with Cox Broadcasting. She produced live and taped consumer specials for syndicated radio and television host Clark Howard. She produced an entertainment-based show which expanded from Atlanta, Georgia to Cox stations in Charlotte, North Carolina and Orlando, Florida.

During a six-year stint in WSB-TV’s specials department, she produced medical reports for renowned Emory cardiologist Dr. Randy Martin. She field produced reports across the nation on cutting edge medical developments. She

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also produced investigative series and covered breaking news events across the South, managing teams covering events ranging from Presidential inaugurations to hurricanes to manhunts. She started at WSB-TV as the 1996 Olympic games began in Atlanta.

The RTNDA/RIAS Berlin Commission selected Melissa for its Visiting American Journalist Program in 1996. She also hosted German journalists for RTNDF as part of its journalist exchange program. She has served as a guest panelist for journalists for the Centers for Disease Control and Prevention (CDC), a board member for the Atlanta Press Club, and as an ambassador for the international cultural exchange group “The Friendship Force”.

She was the University of South Alabama’s Outstanding Communications Graduate and a Presidential Scholar. She also served as editor for the weekly student newspaper “The Vanguard.”

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ROBERT WEIR started his journalism career at 15, working in the job printing department of The Examiner in Independence, Mo. A third-generation Missouri journalist, Weir is a 1999 graduate of the University of Missouri with bachelor’s degrees in journalism and political science. Weir subsequently worked on a master’s degree in U.S. history at Missouri, studying partisanship at Missouri newspapers from 1867-1890. After leaving Missouri, he took a job at the Star-News in Wilmington, N.C., working as a copy editor and then as assistant features editor. He became the first managing editor of the Columbia Missourian’s eMprint editions in 2005, and is currently the director of digital development for the Columbia Missourian. He’s in charge of all the technology for the Missourian, Vox magazine, MyMissourian and other projects of the news, magazine and photo departments. His professional interests include digital journalism, information controls and freedom of information, and the intersection of technology and popular culture.

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BIBIGUL MAKAZHANOVA has earned her specialist diploma in Graphic Design at Eurasian National University (Astana). She also completed a one-year an advanced-training course at Moscow State University (MSU) and received a qualification “Mass media and communications designer.” She then entered MSU’s graduate school on a corresponding major, and currently is writing her thesis, entitled “The Design of Business Magazines of Kazakhstan: Establishment, Specifics, and Trends.” A list of Bibigul’s publications also includes works, such as “Innovations and Trends in Designing Business Editions of Kazakhstan,” “The Design of Bilingual Magazines,” and “The Imitation Strategy in the Design of Business Editions of Kazakhstan.”

While studying in Moscow, Bibigul founded “Univer Design Studio,” a design studio which she successfully ran from 2007 to 2011. The studio offered its clients (mostly Kazakhstani and Russian companies) services in branding, designing web-projects, advertisement campaigns, logos, as well as print production.

Since 2009, Bibigul is a member of the Society for News Design (www.snd.org). In 2012 and 2013, she attended two SND conferences in Cleveland, Ohio and Louisville, Kentucky, respectively. Currently, Bibigul as a PR-manager at Nazarbayev University Research and Innovation System works toward raising standards of visual communication in the field of science in Kazahstan.

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Participants of the iMedia Project:

№ NAME: Last, First CITY CURRENT WORK INFO

1. Alimova, Yelnur Almaty Zhas Alash newspaper, Correspondent2. Amanzholov, Nurbolat Almaty Baikadam Media Group, Co-founder3. Bazmukhametova, Anar Astana BNews.kz news agency, Editor-in-chief4. Bekov, Askar Almaty Aikyn newspaper , Correspondent5. Dorofeyev, Mikhail Astana Verny Investments Holding, PR Director6. Dudka, Yelena Almaty Panorama newspaper, Editor-in-Chief (joined in)7. Ischanova, Anzhela Almaty LS Business News Magazine, Correspondent8. Kailarov, Aset Almaty Exclusive magazine, Designer9. Kanafina, Zhanar Almaty Caravan newspaper , Correspondent10. Lelyavskaya, Irina Almaty Radio Tengri FM, STV station, Correspondent11. Makhmetov, Marat Uralsk Moi Gorod newspaper , Director for Marketing12. Mednikova, Irina Alamty Forbes-Kazakhstan, Correspondent13. Nurtazina, Gulnara Kostanai Kazakhstan television station, Correspondent14. Satiyeva, Kamshat Almaty Alash Ainasy online newspaper , Correspondent15. Tuleuova, Zhuldyz Almaty Freelancer16. Vasilyeva, Marina Aktobe RIKA TV, Editor-in-Chief17. Vladimirskaya, Valentina Almaty ZonaKZ online newspaper , Correspondent18. Shipunov, Valentin Zhezkazgan Industrialnaya Karaganda newspaper,

Correspondent19. Zhuravlev, Alexander Astana Klukva production studio, Co-founder

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