web video: making movies for the internet
TRANSCRIPT
Artitudes Design
Scotty IseriScotty Iseri | Director of New Media and [email protected]
Web Video 101: An OverviewPresented by: Scotty Iseri | Director of New Media and Programs
Why Make Videos?• Broaden Your Audience• Amplified Marketing Messages• Better Engagement
Where Do I Start?• The Idea
Concept vs Budget: The Eternal Struggle• The Budget
Bang/Buck Ratio• Audience
Viral Is An Outcome, Not A Strategy
VIRAL IS AN OUTCOME NOT A STRATEGY
How to Make a Video?
Screen Cap VideosVery CheapYour Computer Is Your StudioCamtasia, CamStudio,iMovieInvest In AudioBlueZoom RecorderBrand It• Fonts• Logos & AnimationBest for:• Tutorials• Small animations• Sharing of skills• Portfolio work
Internal ProductionTools On Your Laptop• Phone Camera or Webcam• Microphone• iMovie or Youtube Editor
Best for• Meme bandwaggoning• Tutorials• Video podcasting/interviews• Documentary
Full ProductionTools• DSLR: Canon• Zoom Recorder• Boom Mic• Light Kit• Adobe Creative Suite (not FCP)• Stabilization
Other Costs• Script• Producer• Hardware investment vs. Outsourcing
Video Strategy:Your First 10 Million Views
StrategySeries• Regular Releases• Long Content Calendar• Reasonable Goals
Consider Sponsorship• Built in Audience• Limited Messaging• Brand Affinity Alliance
THANK [email protected]