web video basics carol doggett president/owner preparing your videos for today’s on-line world
TRANSCRIPT
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Web Video Basics
Carol Doggett
President/Owner
Preparing Your Videos for Today’s On-line World
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Web Video Basics
Web video is no longer an option
for businesses today. It’s
expected.
By 2013 it’s estimated 90% of
internet usage will be video
based.* *Stat compiled by ClickStreamTV
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Web Video Basics
Content Creation
Distribution
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Web Video Basics
Two categories of video
formats acquisition or source – what comes out
of your camera; raw video used to make
your project; higher resolution and larger
file size
sharing formats – formats meant for your
finalized video that you distribute
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Web Video Basics
Common Acquisition formats
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Web Video Basics
Common Sharing formats .wmv
.mov
.flv
.mp4
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Web Video Basics
Before you make your video consider:
Who is your audience
What is your objective
How will the video be viewed? - tradeshow - laptop/computer - DVD (standard or HD) - online/website - mobile devices - all of the above
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Web Video Basics
Before you make your video consider:
Who will produce/create the video?
Professional video production
In-house production
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Web Video Basics
Tools for Content Creation
In-house Production (minimum requirements):
Camera with external mic input
External microphone
Tripod
Editing software (compatible with camera format)
Encoding and compression software
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Web Video Basics
www.webvideouniversity.com/podcast
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Web Video Basics
Once you’ve made your video, now what?
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Web Video Basics
To play a video on the web or your
computer, it has to be compressed, or
made smaller.
Compression is always a balance
between file size and image quality.
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Web Video Basics
Preparing content for distribution
Where will it be viewed? - tradeshow - laptop/computer - DVD (standard or HD) - online/website - mobile devices - all of the above
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Web Video Basics
Preparing content for distribution
Evaluate which format will work best based on:
- Size of the file - Resolution and overall appearance - Compatibility of the file
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Web Video Basics
Common video file formats:
.avi – an early form of video file, usually
too big for a web sharing file
.wmv – Windows Media Video, a Microsoft
format highly compressed, good for small
sharing files but image can look poor
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Web Video Basics
Common video file formats:
.mov – QuickTime Movie file by Apple can
be used as both source video and sharing
file, but can be a bit large for sharing
without major compression
.flv – Flash video format is extremely
common as a sharing file due to its small
size and good look (but is slowly being
replaced by HTML5/MPEG4)
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Web Video Basics
Common video file formats:
MPEG 2 – Video file used in a DVD Video
that plays in a home DVD player .
Too big for web sharing file and
incompatible with video editing systems
(without conversion software like MPEG
Streamclip)
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Web Video Basics
Common video file formats:
MPEG 4 – .mp4 with H.264 codec is today’s
universal standard for video files on the
web. Recommended by YouTube, it is small
in size with acceptable quality.
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Web Video Basics
Common video file formats for mobile
devices:
3GPP – .3gp most common mobile format
Flash Lite -- .FLV Flash for mobile devices
MPEG-4 -- .mp4
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Web Video Basics
What size should your web video be?
This is determined by aspect ratio: the ratio of width to height in a video
Standard Definition - 4:3 aspect ratio
width divided by 4 = height divided by 3
High Definition - 16:9 aspect ratio
width divided by 16 = height divided by 9
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Web Video Basics
Size is measured in pixels
Examples:
Standard Definition : 640x480 pixels
640 divided by 4 = 160
480 divided by 3 = 160
High Definition: 1280x720 pixels
1280 divided by 16 = 80
720 divided by 9 = 80
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Web Video Basics
Common sizes (in pixels) for web videos
Standard Definition :
640x480
480x360
320x240
High Definition:
640x360
480x270
320x180
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Web Video Basics
4:3 ratio 480x360 pixels
16:9 ratio640x360 pixels
Images share same height
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Web Video Basics
4:3 ratio320x240 pixels
16:9 ratio320x180 pixels
Images share same width
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Web Video Basics
Encoding and conversion software: Free software - Media Coder - MPEG Streamclip - Windows Media Encoder - Any Video Converter Proprietary software - Sorenson Squeeze - Roxio - Compressor - QuickTime Pro - Telestream Episode
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Web Video Basics
Time to upload your video. But where
will it live and where will it play?
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Web Video Basics
Video can “live” on:
Your server or FTP
Video Sharing Website (Hosting
Service)
Media Management Service/Online
Video Platform
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Web Video Basics
Video needs a player:
Embedded on your site
Link to a hosting service, i.e. YouTube
Channel
Download file
www.vrabuffalo.comwww.wendtcorp.com/auto-shredders
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Web Video Basics
Video Sharing Websites (Hosting Service)
Blib.tv Flickr QIK (for mobile video) http://qik.com/ Viddler http://www.viddler.com/profile/vra Video Rebel Vimeo Yahoo! Video YouTube
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Web Video Basics
Media Management Software/Online Video Platforms
Kaltura www.kaltura.com Brightcove http://www.barnesandnoble.com/bn-studio thePlatform Limelight Ooyala Kyte Magnify KickApps Sorenson 360 RealGravity
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Web Video Basics
Summary:
Web video is expectedContent Creation & DistributionEncode and size video for best deliveryVideo needs a place to liveVideo needs a player to viewTag videos for search-abilityManage your video assets Make use of analyticsConsider monetizing your efforts
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Web Video Basics
Thank you.
Preparing Your Videos for Today’s On-line World
716.833.5150www.vrabuffalo.com
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Web Video Basics
Basic terms to know:
Encode/Render– exporting a video in a
format that will become useable on the
web
Bit Rate – Indicates video & audio quality.
The higher the number, the better the
quality.
Sample Rate – Indicates audio quality
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Web Video Basics
Basic terms to know:
Aspect Ratio – Ratio of width to height in
a video: SD 4:3, HD 16:9
Codec – the “programming language”
used to encode or make a video
Flash – multimedia platform used to make
videos and video players
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Web Video Basics
Basic terms to know:
HTML5 – language for building web pages
iOS – portable Apple devices, i.e. iPhone,
iPad
Embed Code – makes videos play in video
players, on a web page
Flash Fallback – video players that allow
videos to play on iOS devices and devices
that support Flash
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Web Video Basics
Basic terms to know:
Progressive Download – video that is
simultaneously played as video is
downloaded to your computer/device
Streaming – only the exact portion of the
video you are watching is delivered to your
computer device
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Web Video Basics
Basic terms to know:
Bandwidth – a rate of data transfer, bit
rate or throughput, measured in bits per
second (bps)